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Strategi Konvergensi Media Inspira TV Bandung

Annaba: Jurnal Ilmu Jurnalistik · Vol. 5 No. 4 (2020) · pp. 349–364

DOI
10.15575/annaba.v5i4.20609
ISSN
2746-4547
Published
2020-12-29
Publisher
Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung
Language
eng

Abstract

Penelitian ini bertujuan untuk mendeskripsikan perumusan strategi konvergensi media yang dilakukan Inspira TV Bandung, implementasi strategi yang digunakan, model konvergensi yang digunakan dan evaluasi hasil strategi yang diterapkan. Peneliti menggunakan pendekatan kualitatif dengan metode penelitian studi deskriptif. Hasil penelitian ini menunjukkan bahwa strategi yang digunakan oleh Inspira TV Bandung dalam mengkonvergensikan medianya ialah strategi 3M (Multimedia, Multichannel, Multiplatform). Implementasi strategi melalui perumusan visi, misi dan tujuan perusahaan, analisis lingkungan persaingan dan menilai secara obyektif kelemahan dan kekurangan sumber daya manusia yang dimiliki. Model konvergensi yang dilakukan oleh Inspira TV Bandung adalah konvergensi newsgathering. Evaluasi hasil implementasi strategi Inspira TV Bandung tetap menjadi media alternatif yang mengkreasi dan mendistribusi konten maupun berita di multiplatform.This study aims to describe the formulation of the media convergence strategy carried out by Inspira TV Bandung, the implementation of the strategy, the convergence model used and the evaluation of the results of the strategy applied. The researcher used a qualitative approach with descriptive methods. The results of this study that the strategy used by Inspira TV Bandung in converging its media is the 3M strategy (Multimedia, Multichannel, Multiplatform). Strategy implementation through of the media's vision, mission and objectives, conducting an analysis of the competitive environment and objectively assessing the weaknesses and shortcomings of human resources. The convergence model carried out by Inspira TV Bandung is newsgathering convergence. Evaluation of the results of the implementation of the Inspira TV Bandung strategy remains an alternative media that creates and distributes content and news on multiplatforms.Â

Keywords

Collaboration network of the authors

40 authors · 94 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Sunan Gunung Djati State Islamic University Bandung
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Enok RisdayahAffiliation unknown3
cecep suryanaAffiliation unknown3
Enjang MuhaeminSunan Gunung Djati State Islamic University Bandung2
Zaenal MukaromAffiliation unknown2
Enjang AsAffiliation unknown2
Dadan SuherdianaAffiliation unknown2
Encep DulwahabAffiliation unknown2
Tantan HermansahAffiliation unknown1
Acep MuslimAffiliation unknown1
Dede Mirna SomantriAffiliation unknown1
Ariesa Amanda PutriAffiliation unknown1
Dwi Nurul HasanahAffiliation unknown1
Muhammad Arif FirdausAffiliation unknown1
Mochammad Ihsan Ma'arifAffiliation unknown1
Uwes FathoniAffiliation unknown1
Dewi YuliandaAffiliation unknown1
Ari MaulidaniAffiliation unknown1
Ahmad FuadAffiliation unknown1
Mohammad Rafel NizamAffiliation unknown1
Aulia Regita RamadhanAffiliation unknown1
Azzahra Dinda PratiwiAffiliation unknown1
Dono DarsonoSunan Gunung Djati State Islamic University Bandung1
Noor Fajriati RamadhaniAffiliation unknown1
Muhamad Fhadli HansyuAffiliation unknown1
Betty TresnawatyAffiliation unknown1
Sopiyani solihahAffiliation unknown1
Dian NugrahaAffiliation unknown1
Gamal Yan HermanaAffiliation unknown1
Abdul Azis MaarifAffiliation unknown1
Gilang Novita AprilaAffiliation unknown1
Subagio Budi PrajitnoAffiliation unknown1
Rahmadilla Sarah SevaAffiliation unknown1
Khoiruddin MuchtarAffiliation unknown1
Ridwan - MubarokAffiliation unknown1
Dudi RustandiAffiliation unknown1
Aep WahyudinAffiliation unknown1
Yuyun YuningsihAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/annaba/oai, first harvested 7 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Strategi Konvergensi Media Inspira TV Bandung</dc:title>
	<dc:creator>Salsabila, Azahra</dc:creator>
	<dc:creator>Fakhruroji, Moch</dc:creator>
	<dc:creator>Bahrudin, Bahrudin</dc:creator>
	<dc:subject xml:lang="en-US">Strategi</dc:subject>
	<dc:subject xml:lang="en-US">Konvergensi Media</dc:subject>
	<dc:subject xml:lang="en-US">Media Televisi</dc:subject>
	<dc:description xml:lang="en-US">Penelitian ini bertujuan untuk mendeskripsikan perumusan strategi konvergensi media yang dilakukan Inspira TV Bandung, implementasi strategi yang digunakan, model konvergensi yang digunakan dan evaluasi hasil strategi yang diterapkan. Peneliti menggunakan pendekatan kualitatif dengan metode penelitian studi deskriptif. Hasil penelitian ini menunjukkan bahwa strategi yang digunakan oleh Inspira TV Bandung dalam mengkonvergensikan medianya ialah strategi 3M (Multimedia, Multichannel, Multiplatform). Implementasi strategi melalui perumusan visi, misi dan tujuan perusahaan, analisis lingkungan persaingan dan menilai secara obyektif kelemahan dan kekurangan sumber daya manusia yang dimiliki. Model konvergensi yang dilakukan oleh Inspira TV Bandung adalah konvergensi newsgathering. Evaluasi hasil implementasi strategi Inspira TV Bandung tetap menjadi media alternatif yang mengkreasi dan mendistribusi konten maupun berita di multiplatform.This study aims to describe the formulation of the media convergence strategy carried out by Inspira TV Bandung, the implementation of the strategy, the convergence model used and the evaluation of the results of the strategy applied. The researcher used a qualitative approach with descriptive methods. The results of this study that the strategy used by Inspira TV Bandung in converging its media is the 3M strategy (Multimedia, Multichannel, Multiplatform). Strategy implementation through of the media's vision, mission and objectives, conducting an analysis of the competitive environment and objectively assessing the weaknesses and shortcomings of human resources. The convergence model carried out by Inspira TV Bandung is newsgathering convergence. Evaluation of the results of the implementation of the Inspira TV Bandung strategy remains an alternative media that creates and distributes content and news on multiplatforms. </dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2020-12-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/annaba/article/view/20609</dc:identifier>
	<dc:identifier>10.15575/annaba.v5i4.20609</dc:identifier>
	<dc:source xml:lang="en-US">Annaba: Jurnal Ilmu Jurnalistik; Vol. 5 No. 4 (2020): ANNABA: Jurnal Ilmu Jurnalistik; 349-364</dc:source>
	<dc:source>2746-4547</dc:source>
	<dc:source>10.15575/annaba.v5i4</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/annaba/article/view/20609/11430</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Annaba: Jurnal Ilmu Jurnalistik</dc:rights>
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