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Retorika Dakwah Mamah Dedeh dalam Acara “Mamah & Aa Beraksi” di Indosiar

Ilmu Dakwah: Academic Journal for Homiletic Studies · Vol. 11 No. 2 (2018) · pp. 219–234

DOI
10.15575/idajhs.v11i2.1900
ISSN
2548-8708
Published
2018-09-02
Publisher
Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung
Language
eng

Abstract

This paper desribes the rhetoric of da'wah delivered by Mamah Dedeh through the medium of television. By knowing the rhetoric of Mamah Dedeh's preaching on one of the topics of discussion, it is hoped to get an idea of the application of his da'wah rhetoric, especially on television media. In addition, the rhetoric of da'wah presented by Mamah Dedeh can be used as a comparison material for the development of da'wah for the beginner preachers. The method used in this research is a qualitative method of descriptive analysis based on rhetorical canon theory. The technique of data collection for through observation and documentation. Observation by observing the docs of the rhetoric of Mamah Dedeh preaching about one of the themes presented in Indosiar. The results of this research indicate that in general Mamah Dedeh has applied rhetorical canon in da'wah namely: discovery, arrangement, style, delivery, and memory. Nevertheless, Mamah Dedeh has prepared everything, and also been fluent speaking and accustomed, sometimes repeating speech when speaking, and it is only natural. Tulisan ini menjelaskan retorika dakwah yang disampaikan oleh Mamah Dedeh melalui medium televisi. Dengan mengetahui retorika dakwah Mamah Dedeh pada salah satu topik pembahasan, diharapkan akan memperoleh gambaran tentang penerapan retorika dakwah beliau khususnya pada medium televisi. Disamping itu, retorika dakwah yang disajikan oleh Mamah Dedeh dapat dijadikan sebagai bahan perbandingan bagi pengembangan dakwah untuk para pendakwah pemula. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan analisis deskriptif berdasarkan teori kanon retorika. Adapun teknik pengumpulan datanya melalui observasi dan dokumentasi. Observasi dengan cara mengamati dokumentasi retorika dakwah Mamah Dedeh dalam salah satu tema yang disampaikan di Indosiar. Hasil riset ini menunjukkan bahwa secara umum Mamah Dedeh telah menerapkan kanon retorika dalam berdakwah yaitu: penemuan, pengaturan, gaya, penyampaian, dan ingatan. Namun demikian, Mamah Dedeh sudah menyiapkan segala sesuatunya, dan juga sudah lancar berbicara dan terbiasa, ada kalanya mengulangi ucapan ketika berceramah, dan hal tersebut merupakan yang wajar saja.Â

Keywords

Collaboration network of the authors

22 authors · 51 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Hasanuddin University
  • Diponegoro University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Ahmad Jamaludin JambunandaAffiliation unknown2
Saefuddin .Affiliation unknown1
Alfian NoorHasanuddin University1
Tjodi HarlimAffiliation unknown1
Paulina TabaHasanuddin University1
ZarlinaAffiliation unknown1
Hajani HajaniAffiliation unknown1
Rendi HaerudinAffiliation unknown1
Arif RahmanAffiliation unknown1
Aris Puji WidodoDiponegoro University1
Dinar Mutiara Kusumo NugraheniDiponegoro University1
Wira SolinaAffiliation unknown1
Sam'ani Sam'aniAffiliation unknown1
Rokhmadi RokhmadiAffiliation unknown1
Nasihun AminAffiliation unknown1
Suprijati SaribAffiliation unknown1
Iin Ratna SumiratAffiliation unknown1
Moh. Zainor RidhoAffiliation unknown1
Dedi SunardiAffiliation unknown1
Muhammad IshomAffiliation unknown1
Asep PudoliAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/idajhs/oai, first harvested 7 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Retorika Dakwah Mamah Dedeh dalam Acara  “Mamah &amp; Aa Beraksi” di Indosiar</dc:title>
	<dc:creator>Zaini, Ahmad</dc:creator>
	<dc:subject xml:lang="en-US">Rhetoric</dc:subject>
	<dc:subject xml:lang="en-US">Da’wah</dc:subject>
	<dc:subject xml:lang="en-US">Television</dc:subject>
	<dc:subject xml:lang="en-US">Mamah Dedeh</dc:subject>
	<dc:description xml:lang="en-US">This paper desribes the rhetoric of da'wah delivered by Mamah Dedeh through the medium of television. By knowing the rhetoric of Mamah Dedeh's preaching on one of the topics of discussion, it is hoped to get an idea of the application of his da'wah rhetoric, especially on television media. In addition, the rhetoric of da'wah presented by Mamah Dedeh can be used as a comparison material for the development of da'wah for the beginner preachers. The method used in this research is a qualitative method of descriptive analysis based on rhetorical canon theory. The technique of data collection for through observation and documentation. Observation by observing the docs of the rhetoric of Mamah Dedeh preaching about one of the themes presented in Indosiar. The results of this research indicate that in general Mamah Dedeh has applied rhetorical canon in da'wah namely: discovery, arrangement, style, delivery, and memory. Nevertheless, Mamah Dedeh has prepared everything, and also been fluent speaking and accustomed, sometimes repeating speech when speaking, and it is only natural. Tulisan ini menjelaskan retorika dakwah yang disampaikan oleh Mamah Dedeh melalui medium televisi. Dengan mengetahui retorika dakwah Mamah Dedeh pada salah satu topik pembahasan, diharapkan akan memperoleh gambaran tentang penerapan retorika dakwah beliau khususnya pada medium televisi. Disamping itu, retorika dakwah yang disajikan oleh Mamah Dedeh dapat dijadikan sebagai bahan perbandingan bagi pengembangan dakwah untuk para pendakwah pemula. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan analisis deskriptif berdasarkan teori kanon retorika. Adapun teknik pengumpulan datanya melalui observasi dan dokumentasi. Observasi dengan cara mengamati dokumentasi retorika dakwah Mamah Dedeh dalam salah satu tema yang disampaikan di Indosiar. Hasil riset ini menunjukkan bahwa secara umum Mamah Dedeh telah menerapkan kanon retorika dalam berdakwah yaitu: penemuan, pengaturan, gaya, penyampaian, dan ingatan. Namun demikian, Mamah Dedeh sudah menyiapkan segala sesuatunya, dan juga sudah lancar berbicara dan terbiasa, ada kalanya mengulangi ucapan ketika berceramah, dan hal tersebut merupakan yang wajar saja. </dc:description>
	<dc:publisher xml:lang="en-US">Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung</dc:publisher>
	<dc:date>2018-09-02</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/idajhs/article/view/1900</dc:identifier>
	<dc:identifier>10.15575/idajhs.v11i2.1900</dc:identifier>
	<dc:source xml:lang="en-US">Ilmu Dakwah: Academic Journal for Homiletic Studies; Vol. 11 No. 2 (2017): Ilmu Dakwah: Academic Journal for Homiletic Studies (Terakreditasi Sinta 2); 219-234</dc:source>
	<dc:source xml:lang="id-ID">Ilmu Dakwah: Academic Journal for Homiletic Studies; Vol 11 No 2 (2017): Ilmu Dakwah: Academic Journal for Homiletic Studies (Terakreditasi Sinta 2); 219-234</dc:source>
	<dc:source>2548-8708</dc:source>
	<dc:source>10.15575/idajhs.v11i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/idajhs/article/view/1900/1994</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2017 Ahmad Zaini</dc:rights>
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