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Consumer Perceptions of Halal Food as Safer and More Ethical: Evidence from Indonesia and Australia

Indonesian Journal of Halal Research · Vol. 8 No. 1 (2026) · pp. 49–67

DOI
10.15575/ijhar.v8i1.49128
ISSN
2657-0165, 2656-3754
Published
2026-02-28
Publisher
UIN Sunan Gunung Djati Bandung
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to determine whether factors influencing intention to purchase halal food differ across religious and institutional contexts. This study compares Australia's pluralistic market with Indonesia's halal standards. Specifically, this study assesses the influence of social status, moral attitudes, mood, religious beliefs, trust, and ethical values ​​on purchase intention. Data were collected from 425 halal food consumers (325 Indonesians; 100 Australians) using a purposive sampling method and analyzed using multiple linear regression. The measurement model demonstrated high reliability (Cronbach's alpha = 0.916). The results showed that moral attitudes (β = 0.172; t = 2.657; p = 0.008) and religious beliefs (β = 0.295; t = 2.874; p = 0.004) had a significant and positive effect on purchase intention, with religious beliefs being the strongest predictor. In contrast, social status (β = 0.061; p = 0.238), mood (β = 0.087; p = 0.261), trust (β = 0.050; p = 0.128), and ethical values ​​(β = 0.073; p = 0.307) did not have a significant effect. These findings indicate that moral and religious commitment are the primary factors influencing a person's desire to purchase halal food across institutional environments.

Keywords

Collaboration network of the authors

20 authors · 35 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Padjadjaran University
  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sarini YusufUniversitas Halu Oleo1
Nurdiana A.Affiliation unknown1
Hesti Raisa RahardiPadjadjaran University1
Eva Tuckyta Sari SujatnaPadjadjaran University1
Imam KhanafiAffiliation unknown1
Uswatun KhasanahAffiliation unknown1
Ali TrigiyatnoAffiliation unknown1
Wahidatul MaghfirohAffiliation unknown1
Khairul AnwarAffiliation unknown1
Muhammad WakhidinAffiliation unknown1
Bustami IbrahimAffiliation unknown1
Anna C. ErunganAffiliation unknown1
Yanuar Yoga PrasetyawanAffiliation unknown1
Mecca ArfaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/ijhar/oai, first harvested 7 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Consumer Perceptions of Halal Food as Safer and More Ethical: Evidence from Indonesia and Australia</dc:title>
	<dc:creator>Kanafi, Imam</dc:creator>
	<dc:creator>Susminingsih, Susminingsih</dc:creator>
	<dc:creator>Heriyanto</dc:creator>
	<dc:creator>Arwani, Agus</dc:creator>
	<dc:creator>Saenong, Farid</dc:creator>
	<dc:creator>Fahmi, Ahmad Hanif Muntahal</dc:creator>
	<dc:subject xml:lang="en-US">ethical values</dc:subject>
	<dc:subject xml:lang="en-US">halal food</dc:subject>
	<dc:subject xml:lang="en-US">moral attitude</dc:subject>
	<dc:subject xml:lang="en-US">religious beliefs</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine whether factors influencing intention to purchase halal food differ across religious and institutional contexts. This study compares Australia's pluralistic market with Indonesia's halal standards. Specifically, this study assesses the influence of social status, moral attitudes, mood, religious beliefs, trust, and ethical values ​​on purchase intention. Data were collected from 425 halal food consumers (325 Indonesians; 100 Australians) using a purposive sampling method and analyzed using multiple linear regression. The measurement model demonstrated high reliability (Cronbach's alpha = 0.916). The results showed that moral attitudes (β = 0.172; t = 2.657; p = 0.008) and religious beliefs (β = 0.295; t = 2.874; p = 0.004) had a significant and positive effect on purchase intention, with religious beliefs being the strongest predictor. In contrast, social status (β = 0.061; p = 0.238), mood (β = 0.087; p = 0.261), trust (β = 0.050; p = 0.128), and ethical values ​​(β = 0.073; p = 0.307) did not have a significant effect. These findings indicate that moral and religious commitment are the primary factors influencing a person's desire to purchase halal food across institutional environments.</dc:description>
	<dc:publisher xml:lang="en-US">UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2026-02-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/ijhar/article/view/49128</dc:identifier>
	<dc:identifier>10.15575/ijhar.v8i1.49128</dc:identifier>
	<dc:source xml:lang="en-US">Indonesian Journal of Halal Research; Vol. 8 No. 1 (2026): February; 49-67</dc:source>
	<dc:source>2657-0165</dc:source>
	<dc:source>2656-3754</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/ijhar/article/view/49128/16611</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2026 Author</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>