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Unveiling Muhammadiyah's Cultural Da'wah: An Ethnographic Exploration at PCM Kasihan, Yogyakarta

International Journal of Nusantara Islam · Vol. 14 No. 1 (2026) · pp. 117–132

DOI
10.15575/ijni.v14i1.51074
ISSN
2355-651X, 2252-5904
Published
2026-01-07
Publisher
UIN Sunan Gunung Djati Bandung
Language
eng

Abstract

This ethnographic study examines Muhammadiyah's grassroots cultural da'wah via PCM Kasihan, Bantul, Yogyakarta (2023–2024), revealing how this puritanical movement negotiates and transforms Javanese culture. Grounded in cultural da'wah, Dahlanism (selective-accommodative-transformative strategy of K.H. Ahmad Dahlan), and purification-accommodation dialectics (Geertz, Malinowski), it deploys participant observation, interviews, FGDs, and thematic analysis of da'wah interactions. Findings highlight Dahlanism's success: accommodating Javanese calendars/Krama in rituals; repurposing yasinan/tahlilan for Qur'anic education; maslahah-driven cultural partnership. Challenges include balancing purity with tradition and cadre hesitancy; recommendations advocate integrating the model into central training and inter-branch forums. Contributions: empirical micro-portrait of da'wah; theoretical sharpening of Dahlanism beyond puritan-traditional binaries for modern Islamic locality strategies.

Keywords

Collaboration network of the authors

25 authors · 53 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Sunan Gunung Djati State Islamic University Bandung
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Tawat NoipomAffiliation unknown2
Muhaimin HamzahUniversitas Halu Oleo1
Amadhan TakwirAffiliation unknown1
Amin YusufAffiliation unknown1
Solekan -Affiliation unknown1
Abdul MuntholibAffiliation unknown1
Ibnu SodiqAffiliation unknown1
Mohammad RahmanAffiliation unknown1
Adzanah Mariska SalsabilaSunan Gunung Djati State Islamic University Bandung1
Syahrul AnwarAffiliation unknown1
M. Mujib QulyubiAffiliation unknown1
Muhammad Fadhlan AzizAffiliation unknown1
Adnan AdnanAffiliation unknown1
Chyril Futuhana AhmadAffiliation unknown1
Ahmad Anis AbdullahAffiliation unknown1
Kana Safrina RouziAffiliation unknown1
Ahmad SalimAffiliation unknown1
Ibrahim NarongraksakhetAffiliation unknown1
Aida HayaniAffiliation unknown1
Mufida Awalia PutriAffiliation unknown1
Suthisak DuerehAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/ijni/oai, first harvested 7 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc)
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	<dc:title xml:lang="en-US">Unveiling Muhammadiyah's Cultural Da'wah: An Ethnographic Exploration at PCM Kasihan, Yogyakarta</dc:title>
	<dc:creator>Rifai, Ahmad</dc:creator>
	<dc:creator>Husnaini, Rovi</dc:creator>
	<dc:creator>Lukman, Dikdik Dahlan</dc:creator>
	<dc:creator>Hassama, Aris</dc:creator>
	<dc:subject xml:lang="en-US">Muhammadiyah</dc:subject>
	<dc:subject xml:lang="en-US">cultural accommodation</dc:subject>
	<dc:subject xml:lang="en-US">Ethnography</dc:subject>
	<dc:subject xml:lang="en-US">Javanese culture</dc:subject>
	<dc:subject xml:lang="en-US">Puritanism</dc:subject>
	<dc:description xml:lang="en-US">This ethnographic study examines Muhammadiyah's grassroots cultural da'wah via PCM Kasihan, Bantul, Yogyakarta (2023–2024), revealing how this puritanical movement negotiates and transforms Javanese culture. Grounded in cultural da'wah, Dahlanism (selective-accommodative-transformative strategy of K.H. Ahmad Dahlan), and purification-accommodation dialectics (Geertz, Malinowski), it deploys participant observation, interviews, FGDs, and thematic analysis of da'wah interactions. Findings highlight Dahlanism's success: accommodating Javanese calendars/Krama in rituals; repurposing yasinan/tahlilan for Qur'anic education; maslahah-driven cultural partnership. Challenges include balancing purity with tradition and cadre hesitancy; recommendations advocate integrating the model into central training and inter-branch forums. Contributions: empirical micro-portrait of da'wah; theoretical sharpening of Dahlanism beyond puritan-traditional binaries for modern Islamic locality strategies.</dc:description>
	<dc:publisher xml:lang="en-US">UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2026-01-07</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/ijni/article/view/51074</dc:identifier>
	<dc:identifier>10.15575/ijni.v14i1.51074</dc:identifier>
	<dc:source xml:lang="en-US">International Journal of Nusantara Islam; Vol. 14 No. 1 (2026): International Journal of Nusantara Islam; 117-132</dc:source>
	<dc:source xml:lang="id-ID">International Journal of Nusantara Islam; Vol 14 No 1 (2026): International Journal of Nusantara Islam; 117-132</dc:source>
	<dc:source>2355-651X</dc:source>
	<dc:source>2252-5904</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/ijni/article/view/51074/15918</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2026 International Journal of Nusantara Islam</dc:rights>
</oai_dc:dc>