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Adaptasi Media Sosial oleh Organisasi Keagamaan di Indonesia: Studi Kanal YouTube Nahdlatul Ulama, NU Channel

JISPO Jurnal Ilmu Sosial dan Ilmu Politik · Vol. 11 No. 2 (2022) · pp. 359–378

DOI
10.15575/jispo.v11i2.14572
ISSN
2579-3098, 2303-3169
Published
2022-02-06
Publisher
Faculty of SociaI and Political Sciences (FISIP), Universitas Islam Negeri (UIN) Bandung
Language
eng

Abstract

This article discusses how religious organizations use social media by focusing its analysis on Nahdlatul Ulama and its YouTube channel, NU Channel. Using a qualitative method, this study collected its required data through online observation of NU Channel. This article argues that the assumption that Nahdlatul Ulama is a religious organization that tends to be traditionalist and conservative towards technological developments is incorrect. Nahdlatul Ulama is willing to adopt the internet as a new medium for conveying its religious views. The findings show that Nahdlatul Ulama is adaptive to social media as seen its adoption of YouTube as a new medium of religious studies conducted online on NU Channel. All this show a digital transformation within Nahdlatul Ulama’ religious studies, which is traditionally identical with pesantren, direct learning method with kiai, and other conventional ways of education and learning.

Keywords

Collaboration network of the authors

22 authors · 44 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Muhammadiyah Bengkulu
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Mohammad Taufiq RahmanAffiliation unknown4
Muhammad Ikhlas RoseleAffiliation unknown2
Moh. DulkiahAffiliation unknown1
Eni ZulaihaAffiliation unknown1
Yeni HurianiAffiliation unknown1
Rahimin Affandi Abdul RahimAffiliation unknown1
M.Taufiq RahmanAffiliation unknown1
M. Kautsar Thariq SyahAffiliation unknown1
Asep Iwan SetiawanAffiliation unknown1
Rifki RosyadAffiliation unknown1
Rika DilawatiAffiliation unknown1
Neng HannahAffiliation unknown1
Dody S. TrunaAffiliation unknown1
Wini MelianiAffiliation unknown1
Irwandi IrwandiUniversitas Muhammadiyah Bengkulu1
Raafi Herdiansyah PutraAffiliation unknown1
Fadhli Fauzan IlahiAffiliation unknown1
Dede SyarifAffiliation unknown1
BukhoriAffiliation unknown1
Farah RuqayahAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/jispo/oai, first harvested 7 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Adaptasi Media Sosial oleh Organisasi Keagamaan di Indonesia: Studi Kanal YouTube Nahdlatul Ulama, NU Channel</dc:title>
	<dc:creator>Setia, Paelani</dc:creator>
	<dc:creator>Iqbal, Asep Muhamad</dc:creator>
	<dc:subject xml:lang="en-US">Nahdlatul Ulama</dc:subject>
	<dc:subject xml:lang="en-US">YouTube</dc:subject>
	<dc:subject xml:lang="en-US">pesantren</dc:subject>
	<dc:subject xml:lang="en-US">digitalization</dc:subject>
	<dc:subject xml:lang="en-US">Islamic organizations</dc:subject>
	<dc:subject xml:lang="en-US">social media</dc:subject>
	<dc:description xml:lang="en-US">This article discusses how religious organizations use social media by focusing its analysis on Nahdlatul Ulama and its YouTube channel, NU Channel. Using a qualitative method, this study collected its required data through online observation of NU Channel. This article argues that the assumption that Nahdlatul Ulama is a religious organization that tends to be traditionalist and conservative towards technological developments is incorrect. Nahdlatul Ulama is willing to adopt the internet as a new medium for conveying its religious views. The findings show that Nahdlatul Ulama is adaptive to social media as seen its adoption of YouTube as a new medium of religious studies conducted online on NU Channel. All this show a digital transformation within Nahdlatul Ulama’ religious studies, which is traditionally identical with pesantren, direct learning method with kiai, and other conventional ways of education and learning.</dc:description>
	<dc:publisher xml:lang="en-US">Faculty of SociaI and Political Sciences (FISIP), Universitas Islam Negeri (UIN) Bandung</dc:publisher>
	<dc:date>2022-02-06</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/jispo/article/view/14572</dc:identifier>
	<dc:identifier>10.15575/jispo.v11i2.14572</dc:identifier>
	<dc:source xml:lang="en-US">JISPO Jurnal Ilmu Sosial dan Ilmu Politik; Vol. 11 No. 2 (2021): JISPO Vol 11 No 2 2021; 359-378</dc:source>
	<dc:source xml:lang="id-ID">JISPO : Jurnal Ilmu Sosial dan Ilmu Politik; Vol 11 No 2 (2021): JISPO Vol 11 No 2 2021; 359-378</dc:source>
	<dc:source>2579-3098</dc:source>
	<dc:source>2303-3169</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/jispo/article/view/14572/6772</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Paelani Setia, Asep M. Iqbal</dc:rights>
</oai_dc:dc>