In an increasingly volatile global landscape, entrepreneurial ventures must overcome complex challenges to stay innovative, resilient, and strategically responsive. This study examines how leadership strategies for managing change influence entrepreneurial behavior, focusing on organizational culture, structure, and external uncertainty. Grounded in transformational leadership, dynamic capabilities, and organizational learning theories, the research explores how adaptive leadership drives venture success amid disruption. Findings emphasize the role of emotionally intelligent leaders, decentralized systems, and psychologically safe environments in fostering innovation and change readiness. Leaders who combine traditional frameworks like Kotter and Lewin with agile, participatory methods enhance team engagement and opportunity recognition. The study offers a framework that reinterprets change management in entrepreneurial ecosystems, with both theoretical and practical implications.
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