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Netizen's Reception of Covid-19 Vaccination Policy Communication Through Instagram Account @kemenkes_ri

Publica: Jurnal Pemikiran Administrasi Negara · Vol. 14 No. 1 (2022) · pp. 65–77

DOI
10.15575/jpan.v14i1.14413
ISSN
2715-9256, 2085-6555
Published
2022-06-30
Publisher
Department of Public Administration
Language
eng

Abstract

The Covid-19 vaccination is one of the efforts of the Indonesian government to reduce morbidity and mortality due to the Covid-19 virus that hit Indonesia. In addition, this policy aims to create herd immunity in Indonesian society. The Ministry of Health of the Republic of Indonesia, as the leading sector of the Covid-19 vaccination policy in Indonesia, continues to disseminate policies so that target groups can see, understand, and prepare to implement this policy. The @kemenkes_ri account, managed by the Ministry of Health of the Republic of Indonesia, is used as one of the communication strategies in communicating this policy. Public acceptance of this policy is very diverse, as seen from the comments made in several publications at @kemenkes_ri about Covid-19 vaccination. This study aims to analyze the audience's acceptance and meaning of the Covid-19 vaccination policy information submitted through the @kemenkes_ri account. The method used in this research is using the qualitative interpretive method with a constructivist approach and reception analysis of Stuart Hall's encoding-decoding model. Data collection in this study was obtained by conducting semi-structured interviews and analyzing @kemenkes_ri Instagram feed uploads. Public acceptance of the Covid-19 vaccination policy in Indonesia is divided into three groups: hegemonic dominant positions, hegemonic negotiating positions, and hegemonic opposition positions. The three audience groups have different meaning constructions regarding the Covid-19 vaccination policy in Indonesia.

Keywords

Collaboration network of the authors

15 authors · 31 co-authorship links

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Co-authorOrganisationJoint articles
Abdal AbdalAffiliation unknown1
Rahayu KusumadewiAffiliation unknown1
Nanang SuparmanAffiliation unknown1
Sakrim MiharjaAffiliation unknown1
Fajar Tri SaktiAffiliation unknown1
Mohamad Ichsana NurAffiliation unknown1
Mukhlis AliyudinAffiliation unknown1
Enjang AsAffiliation unknown1
Sitta Resmiyanti MuslimahAffiliation unknown1
Farid Soleh NurdinAffiliation unknown1
Widodo Dwi Ismail AzisAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/publica/oai, first harvested 7 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Netizen's Reception of Covid-19 Vaccination Policy Communication Through Instagram Account @kemenkes_ri</dc:title>
	<dc:creator>Lutpi, Supi Ainul</dc:creator>
	<dc:creator>Rohimat, Muhammad Febriansyah</dc:creator>
	<dc:creator>Alpin, Alpin</dc:creator>
	<dc:creator>Laksana, Muhibudin Wijaya</dc:creator>
	<dc:subject xml:lang="en-US">Komunikasi Kebijakan</dc:subject>
	<dc:subject xml:lang="en-US">Analisis Resepsi</dc:subject>
	<dc:subject xml:lang="en-US">Vaksinasi Covid-19</dc:subject>
	<dc:description xml:lang="en-US">The Covid-19 vaccination is one of the efforts of the Indonesian government to reduce morbidity and mortality due to the Covid-19 virus that hit Indonesia. In addition, this policy aims to create herd immunity in Indonesian society. The Ministry of Health of the Republic of Indonesia, as the leading sector of the Covid-19 vaccination policy in Indonesia, continues to disseminate policies so that target groups can see, understand, and prepare to implement this policy. The @kemenkes_ri account, managed by the Ministry of Health of the Republic of Indonesia, is used as one of the communication strategies in communicating this policy. Public acceptance of this policy is very diverse, as seen from the comments made in several publications at @kemenkes_ri about Covid-19 vaccination. This study aims to analyze the audience's acceptance and meaning of the Covid-19 vaccination policy information submitted through the @kemenkes_ri account. The method used in this research is using the qualitative interpretive method with a constructivist approach and reception analysis of Stuart Hall's encoding-decoding model. Data collection in this study was obtained by conducting semi-structured interviews and analyzing @kemenkes_ri Instagram feed uploads. Public acceptance of the Covid-19 vaccination policy in Indonesia is divided into three groups: hegemonic dominant positions, hegemonic negotiating positions, and hegemonic opposition positions. The three audience groups have different meaning constructions regarding the Covid-19 vaccination policy in Indonesia.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Public Administration</dc:publisher>
	<dc:date>2022-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/publica/article/view/14413</dc:identifier>
	<dc:identifier>10.15575/jpan.v14i1.14413</dc:identifier>
	<dc:source xml:lang="en-US">Publica: Jurnal Pemikiran Administrasi Negara; Vol. 14 No. 1 (2022): Pemikiran Administrasi Negara 3; 65-77</dc:source>
	<dc:source>2715-9256</dc:source>
	<dc:source>2085-6555</dc:source>
	<dc:source>10.15575/jpan.v14i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/publica/article/view/14413/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Muhammad Febriansyah Rohimat, Supi Ainul Lutpi, Alpin Alpin, Muhibudin Wijaya Laksana</dc:rights>
</oai_dc:dc>