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Journal

Strategi Public Relations dalam Upaya Meningkatkan Citra Positif Lembaga

Reputation: Jurnal Ilmu Hubungan Masyarakat · Vol. 8 No. 1 (2024) · pp. 1–22

DOI
10.15575/reputation.v8i1.29805
ISSN
2747-0024
Published
2024-08-29
Publisher
Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung
Language
eng

Abstract

This study examines how the West Java Regional Public Relations Office enhanced its institutional image using the Four Step PR framework by Cutlip, Center, and Broom. The study employed qualitative methods involving non-participant observation, in-depth interviews, and documentation. Findings revealed the following stages in the PR strategy: 1) Problem identification through online media analysis, information collection, and addressing public complaints. 2) Planning and programming involving content adjustments and internal/external team discussions. 3) Implementation and communication through content creation and distribution. 4) Program evaluation through online media monitoring, visitor data, and comparative assessments.

Collaboration network of the authors

40 authors · 83 co-authorship links · showing the 40 most connected

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  • Sunan Gunung Djati State Islamic University Bandung
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Enjang MuhaeminSunan Gunung Djati State Islamic University Bandung4
Imron RosyidiAffiliation unknown3
cecep suryanaAffiliation unknown2
Aep kusnawanAffiliation unknown2
Lida Imelda CholidahAffiliation unknown2
Indah Ayu CahyaningrumAffiliation unknown1
Muhamad KhoyinAffiliation unknown1
Betty TresnawatyAffiliation unknown1
elza azizaAffiliation unknown1
Muhammad SalmanAffiliation unknown1
Dadan SuherdianaAffiliation unknown1
Anissa PutriAffiliation unknown1
Raga Putra WiwahaAffiliation unknown1
Aziz Ma'arifAffiliation unknown1
Bahrudin BahrudinAffiliation unknown1
Ari MaulidaniAffiliation unknown1
Dede YuyuAffiliation unknown1
Prise PriseAffiliation unknown1
Enjang MuaheminAffiliation unknown1
Na Meilissa AsriyantiAffiliation unknown1
Putri Atika ChairuliaAffiliation unknown1
Nunung Nailul InayahAffiliation unknown1
Acep MuslimAffiliation unknown1
NurhalimahAffiliation unknown1
Dema Rahmi Nur YusufAffiliation unknown1
Rieke Meilani SugiantoAffiliation unknown1
Moch FakhrurojiAffiliation unknown1
Dian NugrahaAffiliation unknown1
Darajat WibawaAffiliation unknown1
Muhammad FarhandikaAffiliation unknown1
Revi Ryan FidryansyahAffiliation unknown1
Dede LukmanAffiliation unknown1
Arif RahmanAffiliation unknown1
Rasman SonjayaAffiliation unknown1
Irma Purnama SariAffiliation unknown1
Asep Saeful MuhtadiAffiliation unknown1
Fira Pramudita Nur AoliaAffiliation unknown1
Ade RinrinAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/reputation/oai, first harvested 7 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Strategi Public Relations dalam Upaya Meningkatkan Citra Positif Lembaga</dc:title>
	<dc:creator>Gunawan, Indah Sulistiana</dc:creator>
	<dc:creator>Dulwahab, Encep</dc:creator>
	<dc:description xml:lang="en-US">This study examines how the West Java Regional Public Relations Office enhanced its institutional image using the Four Step PR framework by Cutlip, Center, and Broom. The study employed qualitative methods involving non-participant observation, in-depth interviews, and documentation. Findings revealed the following stages in the PR strategy: 1) Problem identification through online media analysis, information collection, and addressing public complaints. 2) Planning and programming involving content adjustments and internal/external team discussions. 3) Implementation and communication through content creation and distribution. 4) Program evaluation through online media monitoring, visitor data, and comparative assessments.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2024-08-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/msword</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/reputation/article/view/29805</dc:identifier>
	<dc:identifier>10.15575/reputation.v8i1.29805</dc:identifier>
	<dc:source xml:lang="en-US">Reputation: Jurnal Ilmu Hubungan Masyarakat; Vol. 8 No. 1 (2023): REPUTATION: Jurnal Ilmu Hubungan Masyarakat; 1-22</dc:source>
	<dc:source>2747-0024</dc:source>
	<dc:source>10.15575/reputation.v8i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/reputation/article/view/29805/11439</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Reputation: Jurnal Ilmu Hubungan Masyarakat</dc:rights>
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