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Journal

Implementasi Marketing Public Relations Mystivori melalui Bauran Pemasaran Humas

Reputation: Jurnal Ilmu Hubungan Masyarakat · Vol. 10 No. 1 (2025) · pp. 103–124

DOI
10.15575/reputation.v10i1.48348
ISSN
2747-0024
Published
2025-09-29
Publisher
Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung
Language
eng

Abstract

Penelitian ini bertujuan untuk mendeskripsikan implementasi Marketing Public Relations yang dilakukan oleh Mistyvori melalui empat elemen utama dalam konsep PENCILS yang dikemukakan oleh Thomas L. Harris, yaitu publications, event, communtity involvement, dan inform or image. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Hasil penelitian menunjukkan bahwa Mistyvori mengimplementasikan aktivitas Marketing Public Relations melalui: (1) publications, dengan pemilihan media dan segmentasi platform, membangun branding dan narasi visual, serta perencanaan konten berbasis momen; (2) event, dengan acara berbasis citra merek yang agamis, dan event kolaboratif; (3) community involvement, melalui keterlibatan komunitas dan brand dari relasi terdekat, dan menjalin hubungan timbal balik; (4) inform or image, yang diwujudkan melalui konsep toko (store concept), eksklusivitas produk, dan model komersial. Kata Kunci: Marketing; Public Relations; Marketing Public Relations; Brand lokal

Collaboration network of the authors

40 authors · 96 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Zaenal MukaromAffiliation unknown3
Dyah Rahmi AstutiAffiliation unknown2
Hamzah - TurmudiAffiliation unknown2
AS Haris SumadiriaAffiliation unknown2
Imron RosyidiAffiliation unknown2
Enjang AsAffiliation unknown2
Fakhruroji FakhrurojiAffiliation unknown2
Encep DulwahabAffiliation unknown2
Abdul LatiefAffiliation unknown2
Tantan HermansahAffiliation unknown1
Moch FakhrurojiAffiliation unknown1
Aldi RapjansaniAffiliation unknown1
Muhammad Rezaldy PuteraAffiliation unknown1
Betty TresnawatyAffiliation unknown1
Rodia FauziawatiAffiliation unknown1
Abdul ManapAffiliation unknown1
kharisma arrifal firdausAffiliation unknown1
Hari SumadiriaAffiliation unknown1
Farahiya FakhranaAffiliation unknown1
Haris SumadiriaAffiliation unknown1
Lina KarlinaAffiliation unknown1
Hilma Fajriani AudahAffiliation unknown1
Aghniya Ilma HasanAffiliation unknown1
NurhalimahAffiliation unknown1
Rusmulyadi RusmulyadiAffiliation unknown1
Weilly Nur RahmanAffiliation unknown1
Anisa FitrianiAffiliation unknown1
Dadan SuherdianaAffiliation unknown1
Dadang KahmadAffiliation unknown1
Andri Moewashi Idharoel HaqAffiliation unknown1
Roni TabroniAffiliation unknown1
Enjang EnjangAffiliation unknown1
Abdul SyukurAffiliation unknown1
Dody S. TrunaAffiliation unknown1
Doddy Iskandar CakranegaraAffiliation unknown1
Iman MukhromanAffiliation unknown1
Ikhsan AhmadAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/reputation/oai, first harvested 7 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Implementasi Marketing Public Relations Mystivori melalui Bauran Pemasaran Humas</dc:title>
	<dc:creator>Syaputri, Bunga</dc:creator>
	<dc:creator>Muhtadi, Asep Saeful</dc:creator>
	<dc:creator>Muslim, Acep</dc:creator>
	<dc:description xml:lang="en-US">Penelitian ini bertujuan untuk mendeskripsikan implementasi Marketing Public Relations yang dilakukan oleh Mistyvori melalui empat elemen utama dalam konsep PENCILS yang dikemukakan oleh Thomas L. Harris, yaitu publications, event, communtity involvement, dan inform or image. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Hasil penelitian menunjukkan bahwa Mistyvori mengimplementasikan aktivitas Marketing Public Relations melalui: (1) publications, dengan pemilihan media dan segmentasi platform, membangun branding dan narasi visual, serta perencanaan konten berbasis momen; (2) event, dengan acara berbasis citra merek yang agamis, dan event kolaboratif; (3) community involvement, melalui keterlibatan komunitas dan brand dari relasi terdekat, dan menjalin hubungan timbal balik; (4) inform or image, yang diwujudkan melalui konsep toko (store concept), eksklusivitas produk, dan model komersial. Kata Kunci : Marketing; Public Relations; Marketing Public Relations; Brand lokal</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2025-09-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/reputation/article/view/48348</dc:identifier>
	<dc:identifier>10.15575/reputation.v10i1.48348</dc:identifier>
	<dc:source xml:lang="en-US">Reputation: Jurnal Ilmu Hubungan Masyarakat; Vol. 10 No. 1 (2025): REPUTATION: Jurnal Ilmu Hubungan Masyarakat; 103-124</dc:source>
	<dc:source>2747-0024</dc:source>
	<dc:source>10.15575/reputation.v10i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/reputation/article/view/48348/16800</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2026 Reputation: Jurnal Ilmu Hubungan Masyarakat</dc:rights>
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