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Pengaruh Citra Da'i Tengku maulana terhadap Motivasi Jamaah Berpartisipasi dalam Kajian

Tabligh: Jurnal Komunikasi dan Penyiaran Islam · Vol. 11 No. 2 (2026) · pp. 227–246

DOI
10.15575/tabligh.v11i2.49962
ISSN
2622-9773, 2622-9781
Published
2026-06-30
Publisher
Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati, Bandung
Language
eng

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra Dai KH Tengku Maulana terhadap motivasi jamaah dalam berpartisipasi pada kajian di Majelis Taklim Husnul Khotimah, Kelurahan Batununggal, Kecamatan Bandung Kidul. Teori yang digunakan adalah teori citra Frank Jefkins serta teori Hierarki Kebutuhan Abraham Maslow. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei melalui kuesioner. Hasil penelitian menunjukkan bahwa citra Dai KH Tengku Maulana berpengaruh signifikan terhadap motivasi jamaah. Citra yang ditampilkan melalui kredibilitas, gaya komunikasi, dan kedekatan emosional mampu membangkitkan semangat jamaah untuk belajar, memperdalam pengetahuan agama, serta lebih aktif mengikuti kajian keagamaan. Kata Kunci: Citra Dai, Motivasi Jamaah, Partisipasi, Tengku MaulanaABSTRACTThis study aims to examine the influence of Dai KH Tengku Maulana’s image on congregants’ motivation to participate in religious studies at Majelis Taklim Husnul Khotimah, Batununggal Village, Bandung Kidul District. The theories applied are Frank Jefkins’ image theory and Abraham Maslow’s hierarchy of needs. The study employs a quantitative approach with a survey method using questionnaires. The findings indicate that Dai KH Tengku Maulana’s image significantly affects congregants’ motivation. His credibility, communication style, and emotional closeness encourage congregants to learn, deepen their religious knowledge, and actively engage in religious studies.Keywords: Dai’s Image, Congregants’ Motivation, Participation, Tengku Maulana

Collaboration network of the authors

23 authors · 34 co-authorship links

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Co-authorOrganisationJoint articles
Asep MugniAffiliation unknown1
Titin NurjanahAffiliation unknown1
Mahmud MahmudAffiliation unknown1
Asep Iwan SetiawanAffiliation unknown1
Fazar Zain Nur'aziezAffiliation unknown1
Asep Saeful MuhtadiAffiliation unknown1
Hartantio Kusumo WardoyoAffiliation unknown1
Aep WahyudinAffiliation unknown1
Rizal SunandarAffiliation unknown1
Astri LestariAffiliation unknown1
Uwoh SaefullohAffiliation unknown1
Rafli Husein AmarullahAffiliation unknown1
Rojudin RojudinAffiliation unknown1
Nadirah NadirahAffiliation unknown1
Jujun JunaediAffiliation unknown1
Gina NabillahAffiliation unknown1
Dede SutisnaAffiliation unknown1
Ahmad FauziAffiliation unknown1
Ridwan RustandiAffiliation unknown1
Iva FadilahAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/tabligh/oai, first harvested 7 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Pengaruh Citra Da'i Tengku maulana terhadap Motivasi Jamaah Berpartisipasi dalam Kajian</dc:title>
	<dc:creator>Azzahra, Salma Nur</dc:creator>
	<dc:creator>Saepulloh, Uwoh</dc:creator>
	<dc:creator>Fatoni, Uwes</dc:creator>
	<dc:description xml:lang="en-US">Penelitian ini bertujuan untuk mengetahui pengaruh citra Dai KH Tengku Maulana terhadap motivasi jamaah dalam berpartisipasi pada kajian di Majelis Taklim Husnul Khotimah, Kelurahan Batununggal, Kecamatan Bandung Kidul. Teori yang digunakan adalah teori citra Frank Jefkins serta teori Hierarki Kebutuhan Abraham Maslow. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei melalui kuesioner. Hasil penelitian menunjukkan bahwa citra Dai KH Tengku Maulana berpengaruh signifikan terhadap motivasi jamaah. Citra yang ditampilkan melalui kredibilitas, gaya komunikasi, dan kedekatan emosional mampu membangkitkan semangat jamaah untuk belajar, memperdalam pengetahuan agama, serta lebih aktif mengikuti kajian keagamaan. Kata Kunci : Citra Dai, Motivasi Jamaah, Partisipasi, Tengku MaulanaABSTRACTThis study aims to examine the influence of Dai KH Tengku Maulana’s image on congregants’ motivation to participate in religious studies at Majelis Taklim Husnul Khotimah, Batununggal Village, Bandung Kidul District. The theories applied are Frank Jefkins’ image theory and Abraham Maslow’s hierarchy of needs. The study employs a quantitative approach with a survey method using questionnaires. The findings indicate that Dai KH Tengku Maulana’s image significantly affects congregants’ motivation. His credibility, communication style, and emotional closeness encourage congregants to learn, deepen their religious knowledge, and actively engage in religious studies.Keywords : Dai’s Image, Congregants’ Motivation, Participation, Tengku Maulana</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati, Bandung</dc:publisher>
	<dc:date>2026-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/tabligh/article/view/49962</dc:identifier>
	<dc:identifier>10.15575/tabligh.v11i2.49962</dc:identifier>
	<dc:source xml:lang="en-US">Tabligh: Jurnal Komunikasi dan Penyiaran Islam; Vol. 11 No. 2 (2026): Tabligh : Jurnal Komunikasi dan Penyiaran Islam; 227-246</dc:source>
	<dc:source>2622-9773</dc:source>
	<dc:source>2622-9781</dc:source>
	<dc:source>10.15575/tabligh.v11i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/tabligh/article/view/49962/16739</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2026 Tabligh: Jurnal Komunikasi dan Penyiaran Islam</dc:rights>
</oai_dc:dc>