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Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang

AGRARIS: Journal of Agribusiness and Rural Development Research · Vol. 3 No. 1 (2017) · pp. 57–66

DOI
10.18196/agr.3145
ISSN
2527-9238, 2407-814X
Published
2017-07-27
Publisher
Universitas Muhammadiyah Yogyakarta
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

The black rice farming is potential to be developed in Indonesia for several reasons, for instance it is a rare local varieties, has many health benefit, high value, and feaseable to be developed based on farming analysis. Magelang regency is a region that has original varieties of black rice. The development of black rice farming was supported by Association of Sawangan Organic Farmers. This study applied internal and external environment analysis and formulated strategy using SWOT analysis, and then the priority strategy was chosen by weighting it based on SWOT analysis framework (A’WOT). Result showed that certified organic product was the most important factor on strength while the decreasing number of black rice farmer was the weakness. Furthermore, increasing people awareness on healty food was the opportunity and the threat was black rice has not been widely known in public. The priority alternative strategy that can be applied by Association of Sawangan Organic Farmers to develop black rice farming is to build a sustainable business partner.

Keywords

Collaboration network of the authors

24 authors · 42 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • IPB University
  • Siliwangi University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Dahlia NaulyAffiliation unknown2
Netti TinaprillaAffiliation unknown2
Vela RostwentivaiviAffiliation unknown1
HarminiAffiliation unknown1
Netti TinapriliaAffiliation unknown1
Lilik Noor YuliatiIPB University1
Hartoyo HartoyoAffiliation unknown1
Elika SetiawatyAffiliation unknown1
Husen BahasoanAffiliation unknown1
Dedi Budiman HakimAffiliation unknown1
Eka Intan K PutriAffiliation unknown1
Muhammad Teguh Iman Aris BandriyoAffiliation unknown1
Yusman SaukatAffiliation unknown1
HariyadiAffiliation unknown1
PuspitasariAffiliation unknown1
Adang AgustianAffiliation unknown1
Nur Elisa FaizatyAffiliation unknown1
Kartika WulandariAffiliation unknown1
Burhanuddin BurhanuddinAffiliation unknown1
Dwi ApriyaniSiliwangi University1
Penggawa Pietra PramanandaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://agraris.umy.ac.id/index.php/agraris/oai, first harvested 8 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang</dc:title>
	<dc:creator>Stefani, Eska</dc:creator>
	<dc:creator>Nurmalina, Rita</dc:creator>
	<dc:creator>Rifin, Amzul</dc:creator>
	<dc:subject xml:lang="en-US">A'WOT</dc:subject>
	<dc:subject xml:lang="en-US">Black rice</dc:subject>
	<dc:subject xml:lang="en-US">Development strategy</dc:subject>
	<dc:subject xml:lang="en-US">Sawangan organic farmers association</dc:subject>
	<dc:description xml:lang="en-US">The black rice farming is potential to be developed in Indonesia for several reasons, for instance it is a rare local varieties, has many health benefit, high value, and feaseable to be developed based on farming analysis. Magelang regency is a region that has original varieties of black rice. The development of black rice farming was supported by Association of Sawangan Organic Farmers. This study applied internal and external environment analysis and formulated strategy using SWOT analysis, and then the priority strategy was chosen by weighting it based on SWOT analysis framework (A’WOT). Result showed that certified organic product was the most important factor on strength while the decreasing number of black rice farmer was the weakness. Furthermore, increasing people awareness on healty food was the opportunity and the threat was black rice has not been widely known in public. The priority alternative strategy that can be applied by Association of Sawangan Organic Farmers to develop black rice farming is to build a sustainable business partner.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Muhammadiyah Yogyakarta</dc:publisher>
	<dc:date>2017-07-27</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://agraris.umy.ac.id/index.php/agraris/article/view/976</dc:identifier>
	<dc:identifier>10.18196/agr.3145</dc:identifier>
	<dc:source xml:lang="en-US">AGRARIS: Journal of Agribusiness and Rural Development Research; Vol. 3 No. 1: January-June 2017; 57-66</dc:source>
	<dc:source>2527-9238</dc:source>
	<dc:source>2407-814X</dc:source>
	<dc:source>10.18196/agr.31</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://agraris.umy.ac.id/index.php/agraris/article/view/976/101</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2017 AGRARIS: Journal of Agribusiness and Rural Development Research</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>