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Bullwhip Effect Study in Leaf Organic Supply Chain

AGRARIS: Journal of Agribusiness and Rural Development Research · Vol. 7 No. 1 (2021) · pp. 1–10

DOI
10.18196/agraris.v7i1.9842
ISSN
2527-9238, 2407-814X
Published
2021-01-15
Publisher
Universitas Muhammadiyah Yogyakarta
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

The mismatch between the availability of vegetables and consumer demand is one of the causes of inefficient supply chains. This study aims to analyze the bullwhip effect on the organic leaf vegetable supply chain at PT Simply Fresh Organic (SFO). The analysis method used is a comparison between the coefficient of variation of orders created with the coefficient of variation in requests received by each supply chain institution. The data used are secondary data obtained from PT SFO. The measurement results show that the supply chain flow of organic leaf vegetables had a bullwhip effect at the PT SFO level and no bullwhip effect occurs at the retail level. The value of the BE supply chain value calculation at PT SFO shows a higher figure than at the retail level. The bullwhip effect at PT SFO occurred because of a rationing and shortage gaming policy. Therefore, each member of the supply chain must maintain transparency of data information and utilize digital technology to improve the accuracy of data forecasting requests and reservations quickly.

Keywords

Collaboration network of the authors

39 authors · 72 co-authorship links · 2 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Siliwangi University
  • Universitas Teuku Umar
  • IPB University
  • Universitas Borneo Tarakan
  • Cenderawasih University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Keumala Fadhiela NDUniversitas Teuku Umar1
Muhammad NaimAffiliation unknown1
Dahlia LaponduAffiliation unknown1
Roslan RoslanAffiliation unknown1
Vela RostwentivaiviAffiliation unknown1
HarminiAffiliation unknown1
Netti TinapriliaAffiliation unknown1
Lilik Noor YuliatiIPB University1
Hartoyo HartoyoAffiliation unknown1
Elika SetiawatyAffiliation unknown1
Husen BahasoanAffiliation unknown1
Dedi Budiman HakimAffiliation unknown1
Eka Intan K PutriAffiliation unknown1
Yoghi Arief SusantoAffiliation unknown1
Dede KaniaAffiliation unknown1
HariyadiAffiliation unknown1
PuspitasariAffiliation unknown1
Adang AgustianAffiliation unknown1
Amzul RifinAffiliation unknown1
Eska StefaniAffiliation unknown1
Netti TinaprillaAffiliation unknown1
Kartika WulandariAffiliation unknown1
Dwi AstianiAffiliation unknown1
Lisa M. CurranAffiliation unknown1
Mujiman MujimanAffiliation unknown1
Ruspita SalimAffiliation unknown1
Muhammad SudiaAffiliation unknown1
La Arapu La ArapuAffiliation unknown1
Ankardiansyah Pandu PradanaAffiliation unknown1
Muh. AdiwenaUniversitas Borneo Tarakan1
M MardhianaAffiliation unknown1
Priyono PriyonoAffiliation unknown1
R NurmalinaAffiliation unknown1
N IlhamAffiliation unknown1
Suharno SuharnoCenderawasih University1
Toni Rudi HartantoAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://agraris.umy.ac.id/index.php/agraris/oai, first harvested 8 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Bullwhip Effect Study in Leaf Organic Supply Chain</dc:title>
	<dc:creator>Apriyani, Dwi</dc:creator>
	<dc:creator>Nurmalina, Rita</dc:creator>
	<dc:creator>Burhanuddin, Burhanuddin</dc:creator>
	<dc:subject xml:lang="en-US">Bullwhip Effect</dc:subject>
	<dc:subject xml:lang="en-US">Rationing</dc:subject>
	<dc:subject xml:lang="en-US">Shortage Gaming</dc:subject>
	<dc:description xml:lang="en-US">The mismatch between the availability of vegetables and consumer demand is one of the causes of inefficient supply chains. This study aims to analyze the bullwhip effect on the organic leaf vegetable supply chain at PT Simply Fresh Organic (SFO). The analysis method used is a comparison between the coefficient of variation of orders created with the coefficient of variation in requests received by each supply chain institution. The data used are secondary data obtained from PT SFO. The measurement results show that the supply chain flow of organic leaf vegetables had a bullwhip effect at the PT SFO level and no bullwhip effect occurs at the retail level. The value of the BE supply chain value calculation at PT SFO shows a higher figure than at the retail level. The bullwhip effect at PT SFO occurred because of a rationing and shortage gaming policy. Therefore, each member of the supply chain must maintain transparency of data information and utilize digital technology to improve the accuracy of data forecasting requests and reservations quickly.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Muhammadiyah Yogyakarta</dc:publisher>
	<dc:date>2021-01-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://agraris.umy.ac.id/index.php/agraris/article/view/1037</dc:identifier>
	<dc:identifier>10.18196/agraris.v7i1.9842</dc:identifier>
	<dc:source xml:lang="en-US">AGRARIS: Journal of Agribusiness and Rural Development Research; Vol. 7 No. 1: January-June 2021; 1-10</dc:source>
	<dc:source>2527-9238</dc:source>
	<dc:source>2407-814X</dc:source>
	<dc:source>10.18196/agraris.v7i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://agraris.umy.ac.id/index.php/agraris/article/view/1037/160</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 AGRARIS: Journal of Agribusiness and Rural Development Research</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>