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INSTITUTIONAL AND MARKETING EFFICIENCIES OF DRAGON’S BLOOD MANAGEMENT IN BENGKULU PROVINCE, INDONESIA

Indonesian Journal of Forestry Research · Vol. 6 No. 2 (2019) · pp. 141–154

DOI
10.59465/ijfr.2019.6.2.141-154
ISSN
2406-8195, 2355-7079
Published
2019-10-31
Publisher
Association of Indonesian Forestry and Environment Researchers and Technicians
Language
eng
License
creativecommons.org/licenses/by-nc-sa/4.0

Abstract

Dragon’s blood is amongst non timber forest products in which its of supply depends on its natural availability and the demand of the commodity. This study discusses institutional market, value chains and marketing efficiency of dargon’s blood. Primary and secondary data were collected by interview based on snowball sampling method. Data were analyzed descriptively and quantitatively. Institutional economics approach was used to determine institutional marketing of dragon’s blood. Results show that the relations and behavior of marketing agents of dragon’s blood will form an institutional marketing with patron-client system, because of unbalanced position in terms of economy, accessibility and information. There were four marketing channels that exist in the research area. All of these marketing channels of dragon’s blood can be categorized as efficient marketing in which an average value of marketing efficiency were 17.86%. Channel 3 is the most efficient marketing channel with the smallest efficiency value of 12.86% and high farmer share (62.86%): penjernang – dragon’s blood traders at the village level – urban merchants in the district level – wholesalers at the province level – exporter. This result indicates that the most efficient marketing channel was the channel where the collectors sell dragon’s blood in the form of resin.

Keywords

Collaboration network of the authors

40 authors · 80 co-authorship links · 10 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Semarang
  • Universitas Respati Yogyakarta
  • Universitas Widyatama
  • Universitas Gadjah Mada
  • Edith Cowan University
  • Universitas Nahdlatul Ulama Blitar
  • Universitas Syiah Kuala
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Aprila NiravitaAffiliation unknown2
Muhammad Reza MaulanaAffiliation unknown2
Fauziah RamadhaniAffiliation unknown2
Mukhamad NurhadiAffiliation unknown2
Hadi NurAffiliation unknown2
Sin Yuan LaiAffiliation unknown2
Tiarma Talenta TheresiaAffiliation unknown2
MurnawanUniversitas Widyatama1
Rosalin SamihardjoAffiliation unknown1
Rini WidyaningrumUniversitas Gadjah Mada1
Ferry JieEdith Cowan University1
Totok Sumaryanto FlorentinusAffiliation unknown1
I Made SudanaAffiliation unknown1
Heni SubektiAffiliation unknown1
Yoga NindhitaAffiliation unknown1
Risma MusfiyanaAffiliation unknown1
Agung Tri PrasetyaState University of Semarang1
Eko Budi SusatyoAffiliation unknown1
DYP SugihartoAffiliation unknown1
Mungin Eddy WibowoAffiliation unknown1
Sri WatiniAffiliation unknown1
Dhiyah Eloise RoseAffiliation unknown1
Ani RusilowatiState University of Semarang1
Oktia Woro Kasmini HandayaniAffiliation unknown1
Sugianto SugiantoUniversitas Nahdlatul Ulama Blitar1
Deni SetiawanAffiliation unknown1
Arief YuliantoState University of Semarang1
JulianaUniversitas Syiah Kuala1
Euis BandawatyAffiliation unknown1
Woro Anglia Banda SutomoAffiliation unknown1
Heny HerawatiAffiliation unknown1
Mohd HalimAffiliation unknown1
Yayan HendayanaAffiliation unknown1
Aulia Muna MajidahAffiliation unknown1
Husnul KhotimahAffiliation unknown1
Alifah Khoirin NiswatiAffiliation unknown1
Muflihah MuflihahAffiliation unknown1
Ratna KusumawardaniAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.aptklhi.org/index.php/ijfr/oai, first harvested 8 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">INSTITUTIONAL AND MARKETING EFFICIENCIES OF DRAGON’S BLOOD MANAGEMENT IN BENGKULU PROVINCE, INDONESIA</dc:title>
	<dc:creator>Lestari, Sri</dc:creator>
	<dc:creator>Premono, Bambang Tejo</dc:creator>
	<dc:subject xml:lang="en-US">Bengkulu Province</dc:subject>
	<dc:subject xml:lang="en-US">dragon’s blood</dc:subject>
	<dc:subject xml:lang="en-US">local institutions</dc:subject>
	<dc:subject xml:lang="en-US">marketing efficiency</dc:subject>
	<dc:description xml:lang="en-US">Dragon’s blood is amongst non timber forest products in which its of supply depends on its natural availability and the demand of the commodity. This study discusses institutional market, value chains and marketing efficiency of dargon’s blood. Primary and secondary data were collected by interview based on snowball sampling method. Data were analyzed descriptively and quantitatively. Institutional economics approach was used to determine institutional marketing of dragon’s blood. Results show that the relations and behavior of marketing agents of dragon’s blood will form an institutional marketing with patron-client system, because of unbalanced position in terms of economy, accessibility and information. There were four marketing channels that exist in the research area. All of these marketing channels of dragon’s blood can be categorized as efficient marketing in which an average value of marketing efficiency were 17.86%. Channel 3 is the most efficient marketing channel with the smallest efficiency value of 12.86% and high farmer share (62.86%): penjernang – dragon’s blood traders at the village level – urban merchants in the district level – wholesalers at the province level – exporter. This result indicates that the most efficient marketing channel was the channel where the collectors sell dragon’s blood in the form of resin.</dc:description>
	<dc:publisher xml:lang="en-US">Association of Indonesian Forestry and Environment Researchers and Technicians</dc:publisher>
	<dc:date>2019-10-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.aptklhi.org/index.php/ijfr/article/view/479</dc:identifier>
	<dc:identifier>10.59465/ijfr.2019.6.2.141-154</dc:identifier>
	<dc:source xml:lang="en-US">Indonesian Journal of Forestry Research; Vol. 6 No. 2 (2019): Indonesian Journal of Forestry Research; 141-154</dc:source>
	<dc:source>2406-8195</dc:source>
	<dc:source>2355-7079</dc:source>
	<dc:source>10.59465/10.59465/ijfr.2019.6.2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.aptklhi.org/index.php/ijfr/article/view/479/142</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Indonesian Journal of Forestry Research</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-nc-sa/4.0</dc:rights>
</oai_dc:dc>