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The Role of Organizational Culture in Moderating the Influence of Green Motivation and Ecological Awareness on Green Behavior

Journal of Innovation in Educational and Cultural Research · Vol. 7 No. 4 (2026) · pp. 891–901

DOI
10.46843/jiecr.v7i4.3167
ISSN
2722-9696, 2722-9688
Published
2026-09-09
Publisher
Yayasan Keluarga Guru Mandiri
Language
eng

Abstract

Environmental degradation and climate change highlight the importance of fostering sustainable behavior among university students as future change agents. This study investigates the effects of green motivation and ecological awareness on green behavior, with organizational culture as a moderating variable, in the Faculty of Islamic Economics and Business (FEBI), Institut Agama Islam (IAI) Darussalam Martapura, Indonesia. Employing a quantitative explanatory design, this study used a census approach involving all active FEBI students. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Moderated Regression Analysis (MRA). The results show that green motivation and ecological awareness significantly and positively influence students' green behavior, while organizational culture strengthens both relationships. These findings indicate that individual psychological factors do not solely drive pro-environmental behavior but are strongly shaped by a supportive institutional culture that embeds sustainability values and practices. The study extends pro-environmental behavior research to the context of Islamic higher education and underscores the importance of integrating individual and organizational perspectives in promoting sustainable behavior within higher education institutions.

Keywords

Collaboration network of the authors

10 authors · 18 co-authorship links · 2 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Lambung Mangkurat University
  • Hasanuddin University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Hadiratul KudsiahHasanuddin University2
Muhammad Ahsin Rifa’iLambung Mangkurat University2
Muhammad SyahdanLambung Mangkurat University1
Lailatussaadah LailatussaadahAffiliation unknown1
Sri MutiaAffiliation unknown1
Rafa AssyahidaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) http://jiecr.org/index.php/jiecr/oai, first harvested 9 Nov 2026, last seen 9 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The Role of Organizational Culture in Moderating the Influence of Green Motivation and Ecological Awareness on Green Behavior</dc:title>
	<dc:creator>Malihah, Lola</dc:creator>
	<dc:creator>Claudia, Meiske</dc:creator>
	<dc:creator>Muzdalifah, Muzdalifah</dc:creator>
	<dc:creator>Umi Anisah, Hastin</dc:creator>
	<dc:subject xml:lang="en-US">ecological awareness; green behavior; green motivation; higher education; organizational culture</dc:subject>
	<dc:description xml:lang="en-US">Environmental degradation and climate change highlight the importance of fostering sustainable behavior among university students as future change agents. This study investigates the effects of green motivation and ecological awareness on green behavior, with organizational culture as a moderating variable, in the Faculty of Islamic Economics and Business (FEBI), Institut Agama Islam (IAI) Darussalam Martapura, Indonesia. Employing a quantitative explanatory design, this study used a census approach involving all active FEBI students. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Moderated Regression Analysis (MRA). The results show that green motivation and ecological awareness significantly and positively influence students' green behavior, while organizational culture strengthens both relationships. These findings indicate that individual psychological factors do not solely drive pro-environmental behavior but are strongly shaped by a supportive institutional culture that embeds sustainability values and practices. The study extends pro-environmental behavior research to the context of Islamic higher education and underscores the importance of integrating individual and organizational perspectives in promoting sustainable behavior within higher education institutions.</dc:description>
	<dc:publisher xml:lang="en-US">Yayasan Keluarga Guru Mandiri</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2026-09-09</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:identifier>http://jiecr.org/index.php/jiecr/article/view/3167</dc:identifier>
	<dc:identifier>10.46843/jiecr.v7i4.3167</dc:identifier>
	<dc:source xml:lang="en-US">Journal of Innovation in Educational and Cultural Research; Vol 7, No 4 (2026); 891-901</dc:source>
	<dc:source>2722-9696</dc:source>
	<dc:source>2722-9688</dc:source>
	<dc:source>10.46843/jiecr.v7i4</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>http://jiecr.org/index.php/jiecr/article/view/3167/443</dc:relation>
	<dc:relation>http://jiecr.org/index.php/jiecr/article/downloadSuppFile/3167/876</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2026 Journal of Innovation in Educational and Cultural Research</dc:rights>
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