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Green Products, Halal Certification, and Halal Awareness: Case Study of Purchase Decision on Oriflame Products

Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam · Vol. 9 No. 2 (2025)

DOI
10.31332/lifalah.v8i2.6767
ISSN
2549-6085, 2541-6545
Published
2025-12-22
Publisher
Institut Agama Islam Negeri Kendari
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This research departs from consumer behavior in responding to issues of environmental damage. It pays attention to the halal status of a product, mainly imported products that follow Islamic Sharia principles. This study aims to determine the effect of green products, halal certification, and halal awareness on purchasing decisions for Oriflame products in Banjarmasin. This research is a type of field research with a quantitative approach. The population in this study are consumers of Oriflame products in the city of Banjarmasin. The number of samples in this study amounted to 96 with the purposive sampling technique. Data were collected using a questionnaire and then analyzed using multiple linear regression analysis techniques with the help of the SPSS 25 application. The results showed that green products, halal certification, and halal awareness simultaneously and partially positively and significantly affected purchasing decisions for Oriflame products in Banjarmasin City.

Collaboration network of the authors

40 authors · 93 co-authorship links · 8 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Islam Negeri Antasari Banjarmasin
  • Universitas Halu Oleo
  • Universitas Jambi
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Wilda SyahriAffiliation unknown11
Erma SafitriAffiliation unknown6
Yusnaidar YusnaidarUniversitas Jambi4
Anis Yohana ChaerunisaaAffiliation unknown3
Imam MustofaAffiliation unknown3
Tatik HernawatiAffiliation unknown3
Damris MuhammadUniversitas Jambi2
Aghnia HazrinaAffiliation unknown2
Rifanza HirzanAffiliation unknown2
Epinur EpinurAffiliation unknown2
Abu BakarAffiliation unknown2
Madyawati LatiefAffiliation unknown2
Andita Fitri Mutiara RizkiAffiliation unknown2
Wihda Aisarul AzmiAffiliation unknown2
Melva LouisaAffiliation unknown2
I Made ArtikaAffiliation unknown2
Josephine Elizabeth SiregarAffiliation unknown2
Pudji SriantoAffiliation unknown2
Tita Damayanti LestariAffiliation unknown2
Tri Wahyu SuprayogiAffiliation unknown2
Herry Agoes HermadiAffiliation unknown2
Muliddin MuliddinUniversitas Halu Oleo1
Ali OktoUniversitas Halu Oleo1
Bahdad BahdadUniversitas Halu Oleo1
Sabri AminUniversitas Jambi1
Kamid KamidUniversitas Jambi1
Ahmad Hamdani HasanuddinAffiliation unknown1
Rahma AuliaAffiliation unknown1
Hamdan YeewaeAffiliation unknown1
Melinda BerlianaAffiliation unknown1
Hutwan SyarifuddinAffiliation unknown1
Edisar YantoAffiliation unknown1
Syaiful SyaifulAffiliation unknown1
Emi AndriyaniAffiliation unknown1
Devi Trianauli SiraitAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

This record comes from Crossref (what the publisher deposited), because the journal's own OAI-PMH endpoint could not be harvested.

Metadata source: Crossref API (cadangan, berdasarkan ISSN) https://api.crossref.org/journals/2549-6085/works, first harvested 29 Oct 2026, last seen 8 Nov 2026.
Metadata as oai_dc, converted from Crossref 
<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/"><dc:title>Green Products, Halal Certification, and Halal Awareness: Case Study of Purchase Decision on Oriflame Products</dc:title><dc:creator>Nisa, Ainul Hayatin</dc:creator><dc:creator>Muhaimin, Muhaimin</dc:creator><dc:creator>Syarqawie, Fithriana</dc:creator><dc:creator>Akbar, Ilham</dc:creator><dc:creator>Rimayanti, Rimayanti</dc:creator><dc:description>&lt;jats:p&gt;This research departs from consumer behavior in responding to issues of environmental damage. It pays attention to the halal status of a product, mainly imported products that follow Islamic Sharia principles. This study aims to determine the effect of green products, halal certification, and halal awareness on purchasing decisions for Oriflame products in Banjarmasin. This research is a type of field research with a quantitative approach. The population in this study are consumers of Oriflame products in the city of Banjarmasin. The number of samples in this study amounted to 96 with the purposive sampling technique. Data were collected using a questionnaire and then analyzed using multiple linear regression analysis techniques with the help of the SPSS 25 application. The results showed that green products, halal certification, and halal awareness simultaneously and partially positively and significantly affected purchasing decisions for Oriflame products in Banjarmasin City.&lt;/jats:p&gt;</dc:description><dc:publisher>Institut Agama Islam Negeri Kendari</dc:publisher><dc:date>2025-12-22</dc:date><dc:type>info:eu-repo/semantics/article</dc:type><dc:format>application/pdf</dc:format><dc:identifier>https://doi.org/10.31332/lifalah.v8i2.6767</dc:identifier><dc:identifier>10.31332/lifalah.v8i2.6767</dc:identifier><dc:source>Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam; Vol 9 No 2 (2025); 162</dc:source><dc:source>2549-6085</dc:source><dc:source>2541-6545</dc:source><dc:relation>https://ejournal.iainkendari.ac.id/index.php/lifalah/article/viewFile/6767/3046</dc:relation><dc:rights>http://creativecommons.org/licenses/by-sa/4.0</dc:rights></oai_dc:dc>