Melola Discovery

← Melola Discovery

Open access Journal

ANALISIS EFISIENSI PEMASARAN DAN TRANSMISI HARGA CABAI RAWIT DI KECAMATAN WAKORUMBA UTARA KABUPATEN BUTON UTARA

Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian · Vol. 1 No. 3 (2022) · pp. 10–20

DOI
10.56189/jiikpp.v1i3.27997
ISSN
2809-9850
Published
2022-10-04
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to identify marketing channel patterns, analyze marketing margins, marketing efficiency and price transmission of cayenne pepper. To determine the sample of cayenne pepper farmers in the study using the Simple Random Sampling method and determining marketing institutions using Snowbal Sampling. The results showed that there are 2 marketing channels of cayenne pepper in North Wakorumba District, North Buton Regency, namely marketing channel I consisting of farmers - collectors - wholesalers - retailers and then marketed to final consumers, while marketing channel II starts from farmers - traders wholesaler-retailer which is then marketed to the final consumer. The total cost of the entire marketing channel I involved is Rp. 6,133.28/Kg, while in the marketing channel II is Rp. 3,577.8/Kg, the total marketing margin in the marketing channel I is Rp. 15,000/Kg, in the marketing channel II the total margin is IDR 10,000/Kg. The farmer share in marketing channel I is 75%, marketing channel II is 85% and the elasticity of price transmission in marketing channel I is 0.15 and for the elasticity of marketing channel II is 0.28. Both marketing institutions have elasticity 1 or inelastic.

Keywords

Collaboration network of the authors

40 authors · 144 co-authorship links · 9 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Sulawesi Tenggara
  • Universitas Sembilanbelas November Kolaka
  • Universitas Gadjah Mada
  • Universitas Muhammadiyah Jakarta
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
wa Ode YusriaAffiliation unknown5
Anas NikoyanUniversitas Halu Oleo5
Munirwan ZaniUniversitas Halu Oleo3
Sitti Nur IsnianAffiliation unknown3
Hartina BatoaAffiliation unknown3
La RiandaAffiliation unknown3
Yani TaufikAffiliation unknown3
Ine FausayanaUniversitas Halu Oleo3
Usman RianseAffiliation unknown3
Yusna IndarsyihUniversitas Halu Oleo3
Bahari BahariUniversitas Sulawesi Tenggara2
Sri Wiyati MaharaniAffiliation unknown2
Sarinah SarinahAffiliation unknown2
Mardin MardinAffiliation unknown2
Fahria Nadiryati SadimantaraUniversitas Halu Oleo2
Muhammad Alif K SahideAffiliation unknown2
Emban Ibnurusyd Mas'udAffiliation unknown2
Adrayanti SabarAffiliation unknown2
Supratman SupratmanUniversitas Sembilanbelas November Kolaka2
Abdi AbdiUniversitas Halu Oleo2
Muhammad Aswar LimiUniversitas Halu Oleo2
Azhar BafadalUniversitas Halu Oleo1
Reski AmboAffiliation unknown1
Akhmad MansyurUniversitas Halu Oleo1
Salahuddin SalahuddinUniversitas Gadjah Mada1
Lilis SevenAffiliation unknown1
Ni Ketut Hintan AriyaniAffiliation unknown1
Hasniawati HasniawatiAffiliation unknown1
Winda Eka PutriAffiliation unknown1
Sukmawati AbdullahAffiliation unknown1
Anita BeatrixAffiliation unknown1
Neliati NeliatiUniversitas Halu Oleo1
Suriana SurianaAffiliation unknown1
Muh. ArisantoAffiliation unknown1
Muhammad Aras SaputraAffiliation unknown1
Budiyanto BudiyantoUniversitas Muhammadiyah Jakarta1
Yusriadin YusriadinAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/inovap/oai, first harvested 30 Oct 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">ANALISIS EFISIENSI PEMASARAN DAN TRANSMISI HARGA CABAI RAWIT DI KECAMATAN WAKORUMBA UTARA KABUPATEN BUTON UTARA</dc:title>
	<dc:creator>Yulistika, Sri</dc:creator>
	<dc:creator>Rosmawaty, Rosmawaty</dc:creator>
	<dc:creator>Yusran, Yusran</dc:creator>
	<dc:subject xml:lang="en-US">Marketing Efficiency; Marketing Margin; Marketing Channels; Price Transmission</dc:subject>
	<dc:description xml:lang="en-US">This study aims to identify marketing channel patterns, analyze marketing margins, marketing efficiency and price transmission of cayenne pepper. To determine the sample of cayenne pepper farmers in the study using the Simple Random Sampling method and determining marketing institutions using Snowbal Sampling. The results showed that there are 2 marketing channels of cayenne pepper in North Wakorumba District, North Buton Regency, namely marketing channel I consisting of farmers - collectors - wholesalers - retailers and then marketed to final consumers, while marketing channel II starts from farmers - traders wholesaler-retailer which is then marketed to the final consumer. The total cost of the entire marketing channel I involved is Rp. 6,133.28/Kg, while in the marketing channel II is Rp. 3,577.8/Kg, the total marketing margin in the marketing channel I is Rp. 15,000/Kg, in the marketing channel II the total margin is IDR 10,000/Kg. The farmer share in marketing channel I is 75%, marketing channel II is 85% and the elasticity of price transmission in marketing channel I is 0.15 and for the elasticity of marketing channel II is 0.28. Both marketing institutions have elasticity  1 or inelastic.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-10-04</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/inovap/article/view/27997</dc:identifier>
	<dc:identifier>10.56189/jiikpp.v1i3.27997</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian; Vol 1, No 3 (2022): Edisi Juli 2022; 10-20</dc:source>
	<dc:source>2809-9850</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/inovap/article/view/27997/16374</dc:relation>
	<dc:relation>https://ojs.uho.ac.id/index.php/inovap/article/downloadSuppFile/27997/5417</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>