Melola Discovery

← Melola Discovery

Journal

PREFERENSI KONSUMEN TELUR PUYUH DI KOTA KENDARI

Jurnal Sosio Agribisnis · Vol. 2 No. 2 (2017)

DOI
10.33772/jsa.v2i2.7592
ISSN
2502-3292
Published
2017-10-17
Publisher
Universitas Halu Oleo
Language
eng

Abstract

The preference of quail egg’s consumer could be determined by measuring the consumer choice. This preference could illustrate the attribute of quail egg that could be produced by producer and accepted by consumer. The aims of this study were to analyze the attitude and behavior of the customer in case of buying quail egg, analyze the level of self interest and satisfaction of the customer to the quail egg attribute, and analyze the customer preference on a variety of the quail egg attributes. Data collected in Kendari, South East Sulawesi and were analyzed using Fishbein Multiattribute Attitude analysis, IPA analysis (Importance Performance Analysis), and Conjoint Analysis. The result of Fishbein Multiattribute Attitude Analysis indicated that the 61,91% consumers were fond of quail egg. In average, the acceptabiity of the customer to the quail egg was ‘quite good’ and the behavior of the customer was consistent but they to re-buy the quail egg. While the result of IPA analysis (Importance Performance Analysis) showed that the most important and the most satisfine attribute of quail egg for customer was colourful attribute. The result of Conjoint Analysis revealed that the preference of the quail egg customer in Kendari City was the quail egg with low price, seasonal availability, less than 10 gram in weight, colourful and unpacking. Keywords: quail egg; Fishbein; IPA; Conjoint analysis

Collaboration network of the authors

40 authors · 152 co-authorship links · 3 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • University of Nusa Cendana
  • Padjadjaran University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
La Ode NafiuUniversitas Halu Oleo9
Azhar BafadalUniversitas Halu Oleo6
Weka Gusmiarty AbdullahUniversitas Halu Oleo4
Astriana NapirahUniversitas Halu Oleo2
Hamdan HasUniversitas Halu Oleo2
La Ode Ba’aUniversitas Halu Oleo2
Usman RianseUniversitas Halu Oleo2
Weka WidayatiUniversitas Halu Oleo2
Rusli BadaruddinUniversitas Halu Oleo2
Fahria Nadiryati SadimantaraUniversitas Halu Oleo2
Bahari BahariUniversitas Halu Oleo2
Muhammad Amrullah PagalaUniversitas Halu Oleo2
Ismi WardaniUniversitas Halu Oleo2
Munirwan ZaniUniversitas Halu Oleo2
Petrus KuneUniversity of Nusa Cendana1
Rini WidyastutiPadjadjaran University1
Nuriadin NuriadinUniversitas Halu Oleo1
La Ode BaaAffiliation unknown1
Ali BainUniversitas Halu Oleo1
Muh. RusdinUniversitas Halu Oleo1
Achmad Selamet AkuUniversitas Halu Oleo1
. NurhalimUniversitas Halu Oleo1
Asmar HasanUniversitas Halu Oleo1
Syamsuddin SyamsuddinUniversitas Halu Oleo1
Harapin HafidUniversitas Halu Oleo1
Masrah MasrahUniversitas Halu Oleo1
Widhi KurniawanUniversitas Halu Oleo1
Musram AbadiUniversitas Halu Oleo1
Takdir SailiUniversitas Halu Oleo1
Lena WatiUniversitas Halu Oleo1
Rahim AkaUniversitas Halu Oleo1
Wa Laili SalidoUniversitas Halu Oleo1
Fuji Astuty AuzaUniversitas Halu Oleo1
Awal Maulid SariUniversitas Halu Oleo1
Basman BasmanUniversitas Halu Oleo1
Febiang LopulalanUniversitas Halu Oleo1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JSA/oai, first harvested 30 Oct 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">PREFERENSI KONSUMEN TELUR PUYUH DI KOTA KENDARI</dc:title>
	<dc:creator>Wanti, Sani</dc:creator>
	<dc:creator>Taridala, Sitti Aida Adha</dc:creator>
	<dc:creator>Saili, Takdir</dc:creator>
	<dc:creator>Budiyanto, Budiyanto</dc:creator>
	<dc:description xml:lang="en-US">The preference of quail egg’s consumer could be determined by measuring the consumer choice.  This preference could illustrate the attribute of quail egg that could be produced by producer and accepted by consumer.  The aims of this study were to analyze the attitude and behavior of the customer in case of buying quail egg, analyze the level of self interest and satisfaction of the customer to the quail egg attribute, and analyze the customer preference on a variety of the quail egg attributes. Data collected in Kendari, South East Sulawesi and were analyzed using Fishbein Multiattribute Attitude analysis, IPA analysis (Importance Performance Analysis), and Conjoint Analysis.  The result of Fishbein Multiattribute Attitude Analysis indicated that the 61,91% consumers were fond of quail egg. In average, the acceptabiity of the customer to the quail egg was ‘quite good’ and the behavior of the customer was consistent but they to re-buy the quail egg. While the result of IPA analysis (Importance Performance Analysis) showed that the most important and the most satisfine attribute of quail egg for customer was colourful attribute. The result of Conjoint Analysis revealed that the preference of the quail egg customer in Kendari City was the quail egg with low price, seasonal availability, less than 10 gram in weight, colourful and unpacking. Keywords: quail egg; Fishbein; IPA; Conjoint analysis</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2017-10-17</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JSA/article/view/7592</dc:identifier>
	<dc:identifier>10.33772/jsa.v2i2.7592</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Sosio Agribisnis; Vol 2, No 2 (2017): JSA Oktober</dc:source>
	<dc:source>2502-3292</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JSA/article/view/7592/5569</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Jurnal Sosio Agribisnis</dc:rights>
</oai_dc:dc>