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ANALISIS PEMASARAN HASIL PANEN UDANG VANAME DESA TEPPOE KECAMATAN POLEANG TIMUR KAB. BOMBANA

Jurnal Manajemen dan Kewirausahaan · Vol. 13 No. 2 (2021) · pp. 212–222

DOI
10.55598/jmk.v13i2.23331
ISSN
2685-5151, 2085-0085
Published
2021-07-22
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to determine the pattern of marketing channels, analyze costs, margins, and profits as well as the economic efficiency of each marketing channel for Vaname shrimp in Teppoe Village, Poleang Timur District. This research is a type of qualitative research with a descriptive approach. The types of data used in this study are qualitative data and quantitative data. Recording and observation data. The results of this study indicate that there are three patterns of shrimp marketing channels Vaname i.e., marketing channel I: Cultivators → Merchants Collector traders →Retailer Traders→Final Consumers, marketing channel II: Cultivators → Collector traders → Retailer traders →Final consumers, marketing channel III: Cultivators → Collector traders→Exporters. The total cost of marketing channel I is Rp. 1,550, marketing channel II is Rp. 2.250 and the total cost of marketing channel III is Rp.1.650. The marketing profit of marketing channel I is Rp. 6,450, the profit of marketing channel II is Rp. 5,750 and the profit of marketing channel III is Rp. 3,350. The marketing margin of marketing channel I is Rp. 8,000, marketing channel II is Rp. 8,000 and marketing channel III is 5,000. Farmer Share in marketing channel I is 88.5%, marketing channel II is 88.5% and marketing channel III is 92, 5%. Then for the most efficient marketing channel is the marketing channel I with the smallest efficiency value of 2.2%.

Keywords

Collaboration network of the authors

40 authors · 162 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Alida PalilatiUniversitas Halu Oleo5
Yusuf YusufUniversitas Halu Oleo4
Nurul IttaqullahUniversitas Halu Oleo4
Sinarwaty SinarwatyUniversitas Halu Oleo3
Laode Asfahyadin AliddinUniversitas Halu Oleo3
Juharsah JuharsahUniversitas Halu Oleo2
Suhirno SuhirnoUniversitas Halu Oleo2
Ferni WatiAffiliation unknown2
Nurwati NurwatiUniversitas Halu Oleo2
La Ode Bahana AdamUniversitas Halu Oleo2
Endro SukotjoUniversitas Halu Oleo2
Muhamad Raflianto OdeUniversitas Halu Oleo2
Nasrul NasrulUniversitas Halu Oleo2
Isalman IsalmanUniversitas Halu Oleo2
Aidin Hudani AwasinombuUniversitas Halu Oleo2
Nursaban RommyUniversitas Halu Oleo2
Sudirman ZaidUniversitas Halu Oleo2
Sri Wiyati MahraniUniversitas Halu Oleo2
Samdin SamdinUniversitas Halu Oleo2
Agustinus TangalayukUniversitas Halu Oleo2
Wa Kuasa BakaAffiliation unknown1
Laode SabaruddinUniversitas Halu Oleo1
Zulfikar ZulfikarUniversitas Halu Oleo1
Nini Mila RahniUniversitas Halu Oleo1
Arsy Aysyah AnasUniversitas Halu Oleo1
Jeanet Silky MeitriUniversitas Halu Oleo1
Yusuf MontunduUniversitas Halu Oleo1
Hendrik IrawanUniversitas Halu Oleo1
Zaluddin ZaluddinUniversitas Halu Oleo1
Unika Oktaviani DamauUniversitas Halu Oleo1
Muhamad Sunarno PurnamaUniversitas Halu Oleo1
Titin JuniartinAffiliation unknown1
Feliks Anggia BK PanjaitanAffiliation unknown1
Fiqih Saputra TambokoUniversitas Halu Oleo1
Muh. AdranUniversitas Halu Oleo1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Oct 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">ANALISIS PEMASARAN HASIL PANEN UDANG VANAME DESA TEPPOE KECAMATAN POLEANG TIMUR KAB. BOMBANA</dc:title>
	<dc:creator>Irmawati, Irmawati</dc:creator>
	<dc:creator>Madjid, Rahmat</dc:creator>
	<dc:creator>Yusuf, Hayat</dc:creator>
	<dc:creator>Kamaluddin, Murdjani</dc:creator>
	<dc:creator>Putera, Asrip</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Marketing Channel, Cost, Profit, Marketing Margin, Farmer Share and Marketing Efficiency</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the pattern of marketing channels, analyze costs, margins, and profits as well as the economic efficiency of each marketing channel for Vaname shrimp in Teppoe Village, Poleang Timur District. This research is a type of qualitative research with a descriptive approach. The types of data used in this study are qualitative data and quantitative data. Recording and observation data.  The results of this study indicate that there are three patterns of shrimp marketing channels Vaname i.e., marketing channel I: Cultivators → Merchants Collector traders →Retailer Traders→Final Consumers, marketing channel II: Cultivators → Collector traders → Retailer traders →Final consumers, marketing channel III: Cultivators → Collector traders→Exporters. The total cost of marketing channel I is Rp. 1,550, marketing channel II is Rp. 2.250 and the total cost of marketing channel III is Rp.1.650. The marketing profit of marketing channel I is Rp. 6,450, the profit of marketing channel II is Rp. 5,750 and the profit of marketing channel III is Rp. 3,350. The marketing margin of marketing channel I is Rp. 8,000, marketing channel II is Rp. 8,000 and marketing channel III is 5,000. Farmer Share in marketing channel I is 88.5%, marketing channel II is 88.5% and marketing channel III is 92, 5%. Then for the most efficient marketing channel is the marketing channel I with the smallest efficiency value of 2.2%.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2021-07-22</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/23331</dc:identifier>
	<dc:identifier>10.55598/jmk.v13i2.23331</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 13, No 2 (2021): Edisi Juli; 212-222</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v13i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/23331/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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