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PENINGKATAN KEPUASAN PELANGGAN MCD DRIVE THRU KENDARI MELALUI VARIASI PRODUK DAN KUALITAS LAYANAN

Jurnal Manajemen dan Kewirausahaan · Vol. 16 No. 1 (2024) · pp. 39–47

DOI
10.55598/jmk.v16i1.47052
ISSN
2685-5151, 2085-0085
Published
2024-01-24
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This research aims: 1. To determine the increase in customer satisfaction at Mcd Drive Thru Kendari through product variations and service quality. 2. To determine the increase in customer satisfaction at Mcd Drive Thru Kendari through product variations. 3. To determine the increase in customer satisfaction at Mcd Drive Thru Kendari through Service Quality. The total population in this study was 96 respondents. This research uses multiple linear regression analysis.The research results show that: 1. Mcd Drive Thru Kendari customer satisfaction can increase through product variations and service quality. 2. Mcd Drive Thru Kendari customer satisfaction can be increased through product variations. 3. Mcd Drive Thru Kendari customer satisfaction can be improved through service quality.

Keywords

Collaboration network of the authors

40 authors · 98 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Institut Agama Islam Negeri Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Patwayati PatwayatiAffiliation unknown5
Syamsul RizalAffiliation unknown3
Wahyuniati HamidAffiliation unknown2
Samdin SamdinAffiliation unknown2
Hasanuddin BuaAffiliation unknown2
Hayat YusufAffiliation unknown2
La Ode Azaluddin SigaAffiliation unknown2
La RabaniUniversitas Halu Oleo1
Alida PalilatiAffiliation unknown1
Alihusna AlihusnaAffiliation unknown1
Eka Maya SariAffiliation unknown1
Sudirman ZaidAffiliation unknown1
Samuddin SamuddinAffiliation unknown1
Murdjani KamaluddinAffiliation unknown1
Muhamad Praga KamaludinAffiliation unknown1
Sujartono HasyimAffiliation unknown1
Noval MonaliAffiliation unknown1
Ahlansyah AhlansyahAffiliation unknown1
Nurwati NurwatiAffiliation unknown1
Handriyani BurAffiliation unknown1
Anna Stasia OctaviaAffiliation unknown1
Endro SukotjoAffiliation unknown1
Sulan JunawarAffiliation unknown1
La HataniAffiliation unknown1
La Ode Asfahyadin AliddinAffiliation unknown1
Asniati AsniatiUniversitas Halu Oleo1
Lestari DaswanInstitut Agama Islam Negeri Kendari1
Nasrul NasrulAffiliation unknown1
Raifudin RaifudinAffiliation unknown1
Jayadin JayadinAffiliation unknown1
Murdjani KamaludinAffiliation unknown1
La Janu La JanuAffiliation unknown1
Risky TamalaAffiliation unknown1
Adnan HakimAffiliation unknown1
Dilman DilmanAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Oct 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENINGKATAN KEPUASAN PELANGGAN MCD DRIVE THRU KENDARI  MELALUI VARIASI PRODUK DAN KUALITAS LAYANAN</dc:title>
	<dc:creator>Harmi, Harmi</dc:creator>
	<dc:creator>Juharsah, Juharsah</dc:creator>
	<dc:creator>Rommy, Nursaban</dc:creator>
	<dc:creator>Hartini, Hartini</dc:creator>
	<dc:creator>Nur, Noval</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Customer Satisfaction, Product Variety and Service Quality</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This research aims: 1. To determine the increase in customer satisfaction at Mcd Drive Thru Kendari through product variations and service quality. 2. To determine the increase in customer satisfaction at Mcd Drive Thru Kendari through product variations. 3. To determine the increase in customer satisfaction at Mcd Drive Thru Kendari through Service Quality. The total population in this study was 96 respondents. This research uses multiple linear regression analysis.The research results show that: 1. Mcd Drive Thru Kendari customer satisfaction can increase through product variations and service quality. 2. Mcd Drive Thru Kendari customer satisfaction can be increased through product variations. 3. Mcd Drive Thru Kendari customer satisfaction can be improved through service quality.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2024-01-24</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/47052</dc:identifier>
	<dc:identifier>10.55598/jmk.v16i1.47052</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 16, No 1 (2024): Edisi Januari; 39-47</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v16i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/47052/19686</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>