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ANALISIS PREFERENSI KONSUMEN ANTARA MINYAK GORENG KEMASAN DAN CURAH DI PASAR BASAH MALL MANDONGA KOTA KENDARI

Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat · Vol. 3 No. 4 (2023) · pp. 37–44

DOI
10.56189/jippm.v3i4.47004
ISSN
2775-7145
Published
2023-12-21
Publisher
Fakultas Pertanian Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to determine consumer preferences between packaged and bulk cooking oil at the Mandonga Mall Wet Market, Kendari City. The determination of the research area was carried out purposively with the consideration that one of the largest markets in Kendari City is the Mandonga Mall Wet Market which is located on Jalan Lasandara, Korumba Village, Mandonga District, Kendari City. The number of samples in this study, for packaged cooking oil was 35 samples and bulk cooking oil was also 35 samples, so that the total number was 70 samples. Data analysis uses Chi Square analysis and Multiatribut Fishbein. The cooking oil that is consumer preference based on the consumer attitude index towards price attributes is packaged cooking oil with a consumer attitude index value of 18,43.

Keywords

Collaboration network of the authors

40 authors · 117 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Politeknik Negeri Bengkalis
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Fahria Nadiryati SadimantaraUniversitas Halu Oleo6
Wa Kuasa BakaUniversitas Halu Oleo3
Usman RianseUniversitas Halu Oleo2
Budiyanto BudiyantoUniversitas Halu Oleo2
Weka Gusmiarty AbdullahUniversitas Halu Oleo1
Abdi La AbdiAffiliation unknown1
Zulfikar La ZulfikarAffiliation unknown1
La Ode MidiUniversitas Halu Oleo1
Weka WidayatiUniversitas Halu Oleo1
Ainun JariyahUniversitas Halu Oleo1
Yusuf Musafir KoleworaUniversitas Halu Oleo1
Muhammad Iqbal Kusumabaka RianseUniversitas Halu Oleo1
Ida Mardhiah Afrini Kasman ArifinUniversitas Halu Oleo1
Awaluddin AwaluddinAffiliation unknown1
Waode Siti Anima HiseinAffiliation unknown1
Andi BahrunUniversitas Halu Oleo1
Jamili JamiliUniversitas Halu Oleo1
Adam AdamPoliteknik Negeri Bengkalis1
Jusmiaty JusmiatyAffiliation unknown1
Muhammad Akib TuwoUniversitas Halu Oleo1
Yudha Ramadhan BahariUniversitas Halu Oleo1
R. Marsuki IswandiUniversitas Halu Oleo1
Muh. Arief DirgantoroAffiliation unknown1
Muhammad RudiawanUniversitas Halu Oleo1
Sitti Aida Adha TaridalaUniversitas Halu Oleo1
Ade SahrulUniversitas Halu Oleo1
Nurnaningsi NurnaningsiAffiliation unknown1
Rosmawaty RosmawatyUniversitas Halu Oleo1
Nurmiati NurmiatiAffiliation unknown1
Irianingsih IrianingsihAffiliation unknown1
Gusmin Sarif AmaneUniversitas Halu Oleo1
La Ode GeoUniversitas Halu Oleo1
Azhar BafadalUniversitas Halu Oleo1
Jukasmir JukasmirUniversitas Halu Oleo1
Yusran YusranUniversitas Halu Oleo1
Pertiwi SyarniUniversitas Halu Oleo1
Sulistyo AmurwaniUniversitas Halu Oleo1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIPPM/oai, first harvested 30 Oct 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">ANALISIS PREFERENSI KONSUMEN ANTARA MINYAK GORENG KEMASAN DAN CURAH  DI PASAR BASAH MALL MANDONGA KOTA KENDARI</dc:title>
	<dc:creator>Irmansyah S., Darlis</dc:creator>
	<dc:creator>Bahari, Bahari</dc:creator>
	<dc:creator>Rianse, Ilma Sarimustaqiyma</dc:creator>
	<dc:subject xml:lang="en-US">Consumer Preferences, Packaged Cooking Oil, Bulk Cooking Oil, Market.</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine consumer preferences between packaged and bulk cooking oil at the Mandonga Mall Wet Market, Kendari City. The determination of the research area was carried out purposively with the consideration that one of the largest markets in Kendari City is the Mandonga Mall Wet Market which is located on Jalan Lasandara, Korumba Village, Mandonga District, Kendari City. The number of samples in this study, for packaged cooking oil was 35 samples and bulk cooking oil was also 35 samples, so that the total number was 70 samples. Data analysis uses Chi Square analysis and Multiatribut Fishbein. The cooking oil that is consumer preference based on the consumer attitude index towards price attributes is packaged cooking oil with a consumer attitude index value of 18,43.</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Pertanian Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2023-12-21</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JIPPM/article/view/47004</dc:identifier>
	<dc:identifier>10.56189/jippm.v3i4.47004</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat; Vol 3, No 4 (2023): Desember 2023; 37-44</dc:source>
	<dc:source>2775-7145</dc:source>
	<dc:source>10.56189/jippm.v3i4</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JIPPM/article/view/47004/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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