Melola Discovery

← Melola Discovery

Journal

Margin Pemasaran dan Transmisi Harga Tomat di Desa Sidamangura Kecamatan Kusambi Kabupaten Muna Barat

Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat · Vol. 2 No. 1 (2022) · pp. 18–24

DOI
10.56189/jippm.v2i1.24119
ISSN
2775-7145
Published
2022-03-28
Publisher
Fakultas Pertanian Universitas Halu Oleo
Language
eng

Abstract

This study aims to analyze channel pattern and tomato marketing margins, analyze efficiency for each tomato marketing channel, and analyze tomato price transmission. To determine the sample in this study, the writer using the methods of purposive sampling and snowball sampling. Purposive sampling used for sampling all tomato farmers, so that 25 tomato farmers were obtained. Snowball sampling is used to determine marketing institutions so that 17 marketing institutions are obtained consisting of 2 collectors, 3 wholesalers, and 12 retailers. The results of the study showed that there were 3 marketing channels for tomatoes in Sidamangura Village. Channel III has the highest Farner's Share value of 73% with a total margin of Rp.2.66/Kg, so it is indicated to have the best level of marketing efficiency compared to Channel I of 60% with a total margin of Rp. 4.417/Kg and Channel II of 58% with a total margin of Rp. 5,000/Kg. Furthermore, the analysis of the price elasticity of transmission of the three channels obtained that the price elasticity of channel I is 30%, channel II is 34%, and channel III is 170%. channel III is said to be elastic because. This study aims to analyze channel pattern and tomato marketing margins, analyze efficiency for each tomato marketing channel, and analyze tomato price transmission. To determine the sample in this study, the writer using the methods of purposive sampling and snowball sampling. Purposive sampling used for sampling all tomato farmers, so that 25 tomato farmers were obtained. Snowball sampling is used to determine marketing institutions so that 17 marketing institutions are obtained consisting of 2 collectors, 3 wholesalers, and 12 retailers. The results of the study showed that there were 3 marketing channels for tomatoes in Sidamangura Village. Channel III has the highest Farner's Share value of 73% with a total margin of Rp.2.66/Kg, so it is indicated to have the best level of marketing efficiency compared to Channel I of 60% with a total margin of Rp. 4.417/Kg and Channel II of 58% with a total margin of Rp. 5,000/Kg. The elasticity of price transmission on channel I is 0.30, the elasticity of price transmission on channel II is 0.34, and the elasticity of price transmission on channel III is 0.7, the channel has elasticity 1 or inelastic, meaning that in channel I, the price change is 1% at the retailer level will result in a 30% price change at the farmer level, channel II, which is a 1% price change at the retail level, will result in a 34% price change at the farmer level, and channel III, which is a 1% price change at the retailer level. price change of 70% at the farm level with a market shape leading to Monopsony

Keywords

Collaboration network of the authors

40 authors · 118 co-authorship links · 5 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • State University of Medan
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Muhammad Aswar LimiUniversitas Halu Oleo5
Awaluddin HamzahUniversitas Halu Oleo4
Abdul GafaruddinUniversitas Halu Oleo3
Azhar BafadalUniversitas Halu Oleo3
La Ode JabuddinUniversitas Halu Oleo2
Munirwan ZaniUniversitas Halu Oleo2
La Ode AlwiUniversitas Halu Oleo2
R. Marsuki IswandiAffiliation unknown2
Salahuddin SalahuddinUniversitas Halu Oleo2
Mukhtar MukhtarUniversitas Halu Oleo2
Samsul Alam FykaUniversitas Halu Oleo2
Mukhtar MukhtarState University of Medan1
Deki ZulkarnainUniversitas Halu Oleo1
Kahirun KahirunUniversitas Halu Oleo1
Marfuatun MarfuatunUniversitas Halu Oleo1
Rabiatul Adawiah GasnawatiUniversitas Halu Oleo1
Eriksan EriksanUniversitas Halu Oleo1
Grace Onela KambunoUniversitas Halu Oleo1
La Ode NafiuUniversitas Halu Oleo1
Agustono SlametUniversitas Halu Oleo1
Andi NurmasUniversitas Halu Oleo1
MUSLIMAH MUSLIMAHAffiliation unknown1
AGUNG YUSWANAAffiliation unknown1
ROBIATUL ADAWIYAHAffiliation unknown1
Muh. TaqwaAffiliation unknown1
Muh YusufUniversitas Halu Oleo1
Muhammad TaslimAffiliation unknown1
Rusdin RusdinAffiliation unknown1
Bahari BahariAffiliation unknown1
Ine FausayanaUniversitas Halu Oleo1
Muhamad IsrahAffiliation unknown1
Lukman YunusUniversitas Halu Oleo1
Imelda IsamuUniversitas Halu Oleo1
Muhammad Arief DirgantoroUniversitas Halu Oleo1
La Aman TabiaAffiliation unknown1
Endryawan EndryawanAffiliation unknown1
Andi Muhammad Adli IkhtiarAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIPPM/oai, first harvested 30 Oct 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Margin Pemasaran dan Transmisi Harga Tomat di Desa Sidamangura Kecamatan Kusambi Kabupaten Muna Barat</dc:title>
	<dc:creator>Hidayatullah, Muhammad</dc:creator>
	<dc:creator>Salam, Idrus</dc:creator>
	<dc:creator>Abdi, Abdi</dc:creator>
	<dc:subject xml:lang="en-US">Marketing Margin; Marketing Efficiency; Price Transmission Elasticity</dc:subject>
	<dc:description xml:lang="en-US">This study aims to analyze channel pattern and tomato marketing margins, analyze efficiency for each tomato marketing channel, and analyze tomato price transmission. To determine the sample in this study, the writer using the methods of purposive sampling and snowball sampling.  Purposive sampling used for sampling all tomato farmers, so that 25 tomato farmers were obtained.  Snowball sampling is used to determine marketing institutions so that 17 marketing institutions are obtained consisting of 2 collectors, 3 wholesalers, and 12 retailers.  The results of the study showed that there were 3 marketing channels for tomatoes in Sidamangura Village.  Channel III has the highest Farner's Share value of 73% with a total margin of Rp.2.66/Kg, so it is indicated to have the best level of marketing efficiency compared to Channel I of 60% with a total margin of Rp. 4.417/Kg and Channel II of 58% with a total margin of Rp. 5,000/Kg. Furthermore, the analysis of the price elasticity of transmission of the three channels obtained that the price elasticity of channel I is 30%, channel II is 34%, and channel III is 170%.  channel III is said to be elastic because. This study aims to analyze channel pattern and tomato marketing margins, analyze efficiency for each tomato marketing channel, and analyze tomato price transmission. To determine the sample in this study, the writer using the methods of purposive sampling and snowball sampling.  Purposive sampling used for sampling all tomato farmers, so that 25 tomato farmers were obtained.  Snowball sampling is used to determine marketing institutions so that 17 marketing institutions are obtained consisting of 2 collectors, 3 wholesalers, and 12 retailers.  The results of the study showed that there were 3 marketing channels for tomatoes in Sidamangura Village.  Channel III has the highest Farner's Share value of 73% with a total margin of Rp.2.66/Kg, so it is indicated to have the best level of marketing efficiency compared to Channel I of 60% with a total margin of Rp. 4.417/Kg and Channel II of 58% with a total margin of Rp. 5,000/Kg. The elasticity of price transmission on channel I is 0.30, the elasticity of price transmission on channel II is 0.34, and the elasticity of price transmission on channel III is 0.7, the channel has elasticity  1 or inelastic, meaning that in channel I, the price change is 1% at the retailer level will result in a 30% price change at the farmer level, channel II, which is a 1% price change at the retail level, will result in a 34% price change at the farmer level, and channel III, which is a 1% price change at the retailer level. price change of 70% at the farm level with a market shape leading to Monopsony</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Pertanian Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-03-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JIPPM/article/view/24119</dc:identifier>
	<dc:identifier>10.56189/jippm.v2i1.24119</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat; Vol 2, No 1 (2022); 18-24</dc:source>
	<dc:source>2775-7145</dc:source>
	<dc:source>10.56189/jippm.v2i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JIPPM/article/view/24119/pdf</dc:relation>
	<dc:relation>https://ojs.uho.ac.id/index.php/JIPPM/article/downloadSuppFile/24119/4410</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat</dc:rights>
</oai_dc:dc>