The Effect of Demographic Factors Toward Willingness to Consume Porang and its Products as A Diet Menu Using Multinomial Logistic Regression Approach

Hidayati, Nurul; Triyono, Rudi; Wahyuni, Sri; Fadhilah, Rindi Anti Nur

doi:10.37149/bpsosek.v24i1.24066

Open access Journal

The Effect of Demographic Factors Toward Willingness to Consume Porang and its Products as A Diet Menu Using Multinomial Logistic Regression Approach

Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo · Vol. 24 No. 1 (2022) · pp. 1–9

DOI: 10.37149/bpsosek.v24i1.24066
ISSN: 2656-4270
Published: 2022-06-06
Publisher: Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi
Language: eng
License: creativecommons.org/licenses/by-sa/4.0

Abstract

The Indonesian authorities have echoed that Porang can be an opportunity for meals in the future. Currently, diverse applications are designed through the rules to help the improvement of Porang cultivation and industry. Although in truth, Indonesian human beings aren't acquainted with the life of Porang and its benefits. As a result, this study aimed to investigate the impact of demographic characteristics on willingness to consume Porang and its preparations as a diet menu. The study took place from July to October 2021, with 436 participants selected using a convenience sample procedure. The data was compiled from both primary and secondary sources. Primary data was collected by distributing online questionnaires via social media (Whatsapp and Instagram). While secondary information is gathered from journals, books, the internet, and other sources relevant to the research topic, primary data is gathered from primary sources. A multinomial logistic regression analysis evaluated the data, including five independent factors (monthly income, age, education, employment, and family category) and one dependent variable (willingness to use Porang/its product). According to the results, 49.3 percent of respondents said they would eat Porang on a diet menu. The respondents' occupation and degree of education influenced their propensity to take Porang as a diet menu (significance level 10 percent ). Programs could be organized according to the type of employment and level of education to undertake education and outreach to present Porang to the community.

Keywords

Collaboration network of the authors

8 authors · 16 co-authorship links · 7 across different organisations

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IPB University
University of Bengkulu
Universitas Gadjah Mada

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Same organisation
Affiliation unknown
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Co-author	Organisation	Joint articles
Ratna Widayati	Universitas Gadjah Mada	1
Septri Damayanti	University of Bengkulu	1
Siska Yosmar	University of Bengkulu	1
Bunga Aulya Warrahma	University of Bengkulu	1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/sosek/oai, first harvested 30 Oct 2026, last seen 8 Nov 2026.

Original metadata (oai_dc)

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	<dc:title xml:lang="en-US">The Effect of Demographic Factors Toward Willingness to Consume Porang and its Products as A Diet Menu Using Multinomial Logistic Regression Approach</dc:title>
	<dc:creator>Hidayati, Nurul</dc:creator>
	<dc:creator>Triyono, Rudi</dc:creator>
	<dc:creator>Wahyuni, Sri</dc:creator>
	<dc:creator>Fadhilah, Rindi Anti Nur</dc:creator>
	<dc:subject xml:lang="en-US">diet; logistic regression analysis; porang; willingness to consume</dc:subject>
	<dc:description xml:lang="en-US">The Indonesian authorities have echoed that Porang can be an opportunity for meals in the future. Currently, diverse applications are designed through the rules to help the improvement of Porang cultivation and industry. Although in truth, Indonesian human beings aren't acquainted with the life of Porang and its benefits. As a result, this study aimed to investigate the impact of demographic characteristics on willingness to consume Porang and its preparations as a diet menu. The study took place from July to October 2021, with 436 participants selected using a convenience sample procedure. The data was compiled from both primary and secondary sources. Primary data was collected by distributing online questionnaires via social media (Whatsapp and Instagram). While secondary information is gathered from journals, books, the internet, and other sources relevant to the research topic, primary data is gathered from primary sources. A multinomial logistic regression analysis evaluated the data, including five independent factors (monthly income, age, education, employment, and family category) and one dependent variable (willingness to use Porang/its product). According to the results, 49.3 percent of respondents said they would eat Porang on a diet menu. The respondents' occupation and degree of education influenced their propensity to take Porang as a diet menu (significance level 10 percent ). Programs could be organized according to the type of employment and level of education to undertake education and outreach to present Porang to the community.</dc:description>
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	<dc:date>2022-06-06</dc:date>
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	<dc:source xml:lang="en-US">Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo; Vol 24, No 1 (2022); 1 - 9</dc:source>
	<dc:source>2656-4270</dc:source>
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	<dc:rights xml:lang="en-US">Copyright (c) 2022 Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo</dc:rights>
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