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Pemasaran Produk Ayam Pedaging di Kota Kendari Pada Masa Isu Pandemi Covid-19

Jurnal Ilmiah Membangun Desa dan Pertanian · Vol. 7 No. 4 (2022) · pp. 151–159

DOI
10.37149/jimdp.v7i4.26503
ISSN
2527-2748
Published
2022-07-31
Publisher
Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

The Covid-19 pandemic in Indonesia is gradually becoming normal, evidenced by the government's loosening policy to carry out offline activities. Educational, social, and economic activities have been going well. This study aims to determine the efficiency of broiler marketing in Kendari City. The approach used in this research is quantitative. The research was carried out in June 2022 in five Kendari City consumer centers (markets: Baruga, Anduonohu, Mandonga Central, Kendari Lama City Central, and Lawata). The data used are primary data from interviews with respondents and statistical data obtained from the Central Statistics Agency in secondary data and supported by literature studies. The data analysis technique used descriptive analysis. The results showed that the business scale of broiler breeders in Kendari City started from 3,000 - 10,500 heads in one livestock period. Marketing of broilers in Kendari City is through two marketing channels, marketing channel I from small traders in the market to final consumers and marketing channel II from producers to wholesalers in the market to final consumers. The analysis results show that the marketing of broiler products in Kendari City is running efficiently, each of which is indicated by the value of FS = 91% in marketing channel I and FS value = 74% in marketing channel II. The total profit earned by traders in the marketing channel I am Rp. 1,800,870.83/month, which is smaller than the profit earned by traders in marketing channel II, which is Rp. 37,422,631,80/month. Consumer responses to the price level (Rp24,666.30/kg – Rp32,188.00/kg) broilers in the Kendari City market are cheap and satisfied with the frequency of consumer shopping once and every day for the last month.

Keywords

Collaboration network of the authors

40 authors · 161 co-authorship links · 1 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Lukman YunusUniversitas Halu Oleo11
Muhammad Aswar LimiUniversitas Halu Oleo10
Rusli BadaruddinUniversitas Halu Oleo5
Lukman YunusAffiliation unknown4
Azhar BafadalUniversitas Halu Oleo4
Takdir SailiUniversitas Halu Oleo4
Purnaning Dhian IsnaeniUniversitas Halu Oleo4
Wa Laili SalidoUniversitas Halu Oleo3
Abdul GafaruddinUniversitas Halu Oleo3
La Ode AlwiUniversitas Halu Oleo3
Rosmawaty RosmawatyUniversitas Halu Oleo3
R. Marsuki IswandiUniversitas Halu Oleo3
Samsul Alam FykaUniversitas Halu Oleo2
Irwan LakawaUniversitas Sulawesi Tenggara2
Hartina BatoaUniversitas Halu Oleo2
Putu ArimbawaUniversitas Halu Oleo2
La Ode Kasno ArifUniversitas Halu Oleo2
Idrus SalamUniversitas Halu Oleo2
Putu ArimbawaUniversitas Halu Oleo2
Surni SurniAffiliation unknown2
Mukhtar MukhtarAffiliation unknown2
Yani TaufikAffiliation unknown2
Sitti Aida Adha TaridalaUniversitas Halu Oleo2
Yusriadin YusriadinUniversitas Halu Oleo2
Sukmawati AbdullahUniversitas Halu Oleo2
Rahayu Endah PurwantiUniversitas Halu Oleo2
Normal Bivariant PadangaranUniversitas Halu Oleo2
Pertiwi SyarniUniversitas Halu Oleo2
Amiluddin IndiUniversitas Halu Oleo1
Andi Murlina TasseUniversitas Halu Oleo1
Firman NasiuUniversitas Halu Oleo1
Hairil Azulyatno HadiniUniversitas Halu Oleo1
Salamah SalamahUniversitas Halu Oleo1
Sarinah SarinahAffiliation unknown1
La Ode Arfan DeduAffiliation unknown1
Reski AmboAffiliation unknown1
Rosmawaty RosmawatyAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIMDP/oai, first harvested 31 Oct 2026, last seen 31 Oct 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Pemasaran  Produk Ayam  Pedaging  di Kota  Kendari  Pada  Masa  Isu Pandemi  Covid-19</dc:title>
	<dc:creator>Surni, Surni</dc:creator>
	<dc:creator>Zani, Munirwan</dc:creator>
	<dc:creator>Syamsuddin, Syamsuddin</dc:creator>
	<dc:subject xml:lang="en-US">chicken; marketing; meat; Kendari City</dc:subject>
	<dc:description xml:lang="en-US">The Covid-19 pandemic in Indonesia is gradually becoming normal, evidenced by the government's loosening policy to carry out offline activities. Educational, social, and economic activities have been going well. This study aims to determine the efficiency of broiler marketing in Kendari City. The approach used in this research is quantitative. The research was carried out in June 2022 in five Kendari City consumer centers (markets: Baruga, Anduonohu, Mandonga Central, Kendari Lama City Central, and Lawata). The data used are primary data from interviews with respondents and statistical data obtained from the Central Statistics Agency in secondary data and supported by literature studies. The data analysis technique used descriptive analysis. The results showed that the business scale of broiler breeders in Kendari City started from 3,000 - 10,500 heads in one livestock period. Marketing of broilers in Kendari City is through two marketing channels, marketing channel I from small traders in the market to final consumers and marketing channel II from producers to wholesalers in the market to final consumers. The analysis results show that the marketing of broiler products in Kendari City is running efficiently, each of which is indicated by the value of FS = 91% in marketing channel I and FS value = 74% in marketing channel II. The total profit earned by traders in the marketing channel I am Rp. 1,800,870.83/month, which is smaller than the profit earned by traders in marketing channel II, which is Rp. 37,422,631,80/month. Consumer responses to the price level (Rp24,666.30/kg – Rp32,188.00/kg) broilers in the Kendari City market are cheap and satisfied with the frequency of consumer shopping once and every day for the last month.</dc:description>
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	<dc:date>2022-07-31</dc:date>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:source xml:lang="en-US">Jurnal Ilmiah Membangun Desa dan Pertanian; Vol 7, No 4 (2022); 151 - 159</dc:source>
	<dc:source>2527-2748</dc:source>
	<dc:source>10.37149/jimdp.v7i4</dc:source>
	<dc:language>eng</dc:language>
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	<dc:relation>https://ojs.uho.ac.id/index.php/JIMDP/article/downloadSuppFile/26503/5266</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Ilmiah Membangun Desa dan Pertanian</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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