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Analisis Faktor-Faktor yang Mempengaruhi Perilaku Konsumen Terhadap Keputusan Pembelian Buah di Kota Kendari

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 3 No. 6 (2018) · pp. 141–146

DOI
10.33772/jia.v3i6.7887
ISSN
2527-273X
Published
2018-11-01
Publisher
Department of Agribusiness, Halu Oleo University
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study alms to determine a factor affect consumers in the decision to purchase the fruit and the most dominant factor in the decision to buy fruit in Hypermart Lippo Plaza Kendari city and The Fruit Market of Agribisnis Kendari city and fruit most selected by consumers. This research was conducted at Hypermart LippoPlaza Kendari city and The Fruit Market of Agribisnis Kendari city in March to August 2017. The data used in this study consisted of primary data obtained by conducting direct interview on consumers of fruit in Hypermart Lippo Plaza Kendari City and The Fruit Market of Agribisnis Kendari city municipality and secondary data obtained from other written materials related to this research. The analysis used in this research is multiple regression analysis with dummy variable. The results showed that the responses of respondent on product variables, prices, and place no have significant effect on consumer decisions. The dominant variable influenci consumers decision is promotion variable the value of kolerasi between promotion and purchasing decision of fruit is positive. And the fruit of the most selected by respondent is the apple on Hypemart Lippo Plaza Kendari City, while in The Fruit Market of Agribisnis Kendari city is orange

Keywords

Collaboration network of the authors

40 authors · 108 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Muhammad Arief DirgantoroUniversitas Halu Oleo3
Munirwan ZaniUniversitas Halu Oleo3
Yusna IndarsyihUniversitas Halu Oleo2
La RiandaAffiliation unknown2
Samsul Alam FykaUniversitas Halu Oleo2
Putu ArimbawaUniversitas Halu Oleo2
Azhar BafadalUniversitas Halu Oleo2
Muhammad Aswar LimiUniversitas Halu Oleo2
Jufri KarimUniversitas Halu Oleo1
Fitriani FitrianiAffiliation unknown1
Djafar MeyAffiliation unknown1
la Ode RustamAffiliation unknown1
Ahmad IskandarAffiliation unknown1
Rosmawaty RosmawatyAffiliation unknown1
Sri Wiyati MaharaniAffiliation unknown1
Murdjani KamaluddinAffiliation unknown1
Misnawati MisnawatiAffiliation unknown1
Mirsat MirsatAffiliation unknown1
Yusna IndarsihAffiliation unknown1
Sahrul RamadanAffiliation unknown1
Ghina Rahmayanti MakmurAffiliation unknown1
Safitria SafitriaAffiliation unknown1
Fayadh Mahdi HalidaAffiliation unknown1
Haji SaedimanUniversitas Halu Oleo1
Asnani AsnaniAffiliation unknown1
Taane La OlaAffiliation unknown1
Kaharuddin KaharuddinAffiliation unknown1
Evi UntariAffiliation unknown1
La Ode Abdul RahmanAffiliation unknown1
Ayub Mangala PandangaranAffiliation unknown1
Ine FausayanaUniversitas Halu Oleo1
Muthiary Nurul MFAffiliation unknown1
Abdul GafaruddinUniversitas Halu Oleo1
Slamet Setya BudiAffiliation unknown1
Firdach Nopita SariAffiliation unknown1
Muhammad Akib TuwoAffiliation unknown1
Esti Agesta NurmaidaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIA/oai, first harvested 31 Oct 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Analisis Faktor-Faktor yang Mempengaruhi Perilaku Konsumen Terhadap Keputusan Pembelian Buah di Kota Kendari</dc:title>
	<dc:creator>Masseleng, Indah Pratiwi</dc:creator>
	<dc:creator>Surni, Surni</dc:creator>
	<dc:creator>Yusria, Wa Ode</dc:creator>
	<dc:subject xml:lang="en-US">behavior; buying; consumen; decision; fruit</dc:subject>
	<dc:description xml:lang="en-US">This study alms to determine a factor affect consumers in the decision to purchase the fruit and the most dominant factor in the decision to buy fruit in Hypermart Lippo Plaza Kendari  city and The Fruit Market of Agribisnis Kendari city and fruit most selected by consumers. This research was conducted at Hypermart LippoPlaza Kendari city and The Fruit Market of Agribisnis Kendari city in March to August 2017. The data used in this study consisted of primary data obtained by conducting direct interview on consumers of fruit in Hypermart Lippo Plaza Kendari City and The Fruit Market of Agribisnis Kendari city municipality and secondary data obtained from other written materials related to this research. The analysis used in this research is multiple regression analysis with dummy variable. The results showed that the responses of respondent on product variables, prices, and place no have significant effect on consumer decisions. The dominant variable influenci consumers decision is promotion variable the value of kolerasi between promotion and purchasing decision of fruit is positive. And the fruit of the most selected by respondent is the apple on Hypemart Lippo Plaza Kendari City, while in The Fruit Market of Agribisnis Kendari city is orange</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2018-11-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JIA/article/view/7887</dc:identifier>
	<dc:identifier>10.33772/jia.v3i6.7887</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol 3, No 6 (2018); 141 - 146</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v3i6</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JIA/article/view/7887/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2018 JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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