Melola Discovery

← Melola Discovery

Open access Journal

Strategi Pemasaran Jagung di Desa Oelongko Kecamatan Bone Kancitala Kabupaten Muna

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 2 No. 1 (2017) · pp. 1–5

DOI
10.33772/jia.v2i1.6675
ISSN
2527-273X
Published
2017-01-31
Publisher
Department of Agribusiness, Halu Oleo University
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This research aims to understand the strategic marketing of corn in Oelongko Village Bone Kancitala Sub-district Muna Regency. The determination of the research area is done purposively on the considerations that Oelongko is one of the corn-producing villages and in that location, there are only two corn merchants who do corn business around and outside Oelongko Village. This research from March until October 2017. Total of the respondent of corn merchants as much as two people by using the census method. The analysis used in this research is using a SWOT (Strength, Weakness, Opportunities, Threats) analysis method. The formulation of corn marketing strategy uses two matrixes namely SWOT matrix and external internal matrix. The result of this research showed that the strategy that needs to be applied to corn merchants in Oelongko Village is a growth strategy that can be done with diversification efforts. The diversification strategy that can be done merchants corn is an effort in the development of value added

Keywords

Collaboration network of the authors

40 authors · 98 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Muhammad Arief DirgantoroUniversitas Halu Oleo3
Fahria Nadiryati SadimantaraUniversitas Halu Oleo3
Haji SaedimanUniversitas Halu Oleo3
La RiandaAffiliation unknown3
Azhar BafadalUniversitas Halu Oleo3
Munirwan ZaniUniversitas Halu Oleo2
Sarinah SarinahAffiliation unknown2
Rosmawaty RosmawatyAffiliation unknown2
Muhammad Aswar LimiUniversitas Halu Oleo2
Misnawati MisnawatiAffiliation unknown2
Muhammad Akib TuwoAffiliation unknown2
Muhammad ZarestaUniversitas Halu Oleo1
Murdjani KamaluddinAffiliation unknown1
Putu ArimbawaUniversitas Halu Oleo1
Ikram IkramUniversitas Halu Oleo1
Sarinah SarinahUniversitas Halu Oleo1
Lisa LisaUniversitas Halu Oleo1
Dhian HerdhiansyahAffiliation unknown1
Andi Rini WahyuniAffiliation unknown1
Asriani AsrianiAffiliation unknown1
Mirsat MirsatAffiliation unknown1
Yusna IndarsihAffiliation unknown1
Sahrul RamadanAffiliation unknown1
Bilmuminin BilmumininAffiliation unknown1
Firman PurnamaUniversitas Halu Oleo1
Rudi AditiaAffiliation unknown1
Ghina Rahmayanti MakmurAffiliation unknown1
Nuryamin BudiUniversitas Halu Oleo1
Hartatia NurUniversitas Halu Oleo1
Made DwiyantyUniversitas Halu Oleo1
Musram AbadiUniversitas Halu Oleo1
Fayadh Mahdi HalidaAffiliation unknown1
Asnani AsnaniAffiliation unknown1
Evi UntariAffiliation unknown1
La Ode Abdul RahmanAffiliation unknown1
Ayub Mangala PandangaranAffiliation unknown1
Slamet Setya BudiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIA/oai, first harvested 31 Oct 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Strategi Pemasaran Jagung di Desa Oelongko Kecamatan Bone Kancitala Kabupaten Muna</dc:title>
	<dc:creator>Siregar, Wa Ode Fifi Sofiani</dc:creator>
	<dc:creator>Surni, Surni</dc:creator>
	<dc:creator>Indarsyih, Yusna</dc:creator>
	<dc:subject xml:lang="en-US">Corn, Marketing, Analysis SWOT</dc:subject>
	<dc:description xml:lang="en-US">This research aims to understand the strategic marketing of corn in Oelongko Village Bone Kancitala Sub-district Muna Regency. The determination of the research area is done purposively on the considerations that Oelongko is one of the corn-producing villages and in that location, there are only two corn merchants who do corn business around and outside Oelongko Village. This research from March until October 2017. Total of the respondent of corn merchants as much as two people by using the census method. The analysis used in this research is using a SWOT (Strength, Weakness, Opportunities, Threats) analysis method. The formulation of corn marketing strategy uses two matrixes namely SWOT matrix and external internal matrix. The result of this research showed that the strategy that needs to be applied to corn merchants in Oelongko Village is a growth strategy that can be done with diversification efforts. The diversification strategy that can be done merchants corn is an effort in the development of value added</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2017-01-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JIA/article/view/6675</dc:identifier>
	<dc:identifier>10.33772/jia.v2i1.6675</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol 2, No 1 (2017); 1 - 5</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v2i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JIA/article/view/6675/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2017 JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>