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STRATEGI PEMASARAN PRODUK OLAHAN IKAN ASIN (STUDI KASUS USAHA IKAN ASIN IBU MURIAH DI DESA TAPUHAHI KECAMATAN RUMBIA TENGAH KABUPATEN BOMBANA PROVINSI SULAWESI TENGGARA)

Jurnal Sosial Ekonomi Perikanan · Vol. 7 No. 1 (2022) · pp. 53–62

DOI
10.33772/jsep.v7i1.27259
ISSN
2502-664X
Published
2022-02-28
Publisher
UNIVERSITAS HALU OLEO
Language
eng

Abstract

This research aims to determine the marketing strategy of salted fish products. This research uses a case study method and conducted at Tapuhahi Village, Central Rumbia District, Bombana Regency, Southeast Sulawesi during the period of February 2020. The types of data used were primary data and secondary data. Data were collected by using interview techniques, questionnaires, documentation, and literature studies. The data obtained were analyzed using a SWOT analysis. The results showed that the marketing strategy of IbuMuriah's salted fish products was: not using dangerous preservatives; expanding the marketing network by taking advantages of technological and information developments; registering the product brands at the Directorate General of Intellectual Property Rights (DGIPR) and the National Agency of Drug and Food Control (NADFC);use good of raw materials; use good of the drying area; improve the quality of salted fish which is vulnerable to competition; optimizing the production of salted fish because the rainy season hampers the process of salted fish production; choosing a strategic location; use good promotional activities in print and electronic media.Key words: Bombana Regency; salted fish; marketing strategy

Collaboration network of the authors

40 authors · 101 co-authorship links · 14 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Hasanuddin University
  • Cenderawasih University
  • State University of Semarang
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Azhar BafadalUniversitas Halu Oleo3
Sitti Aida Adha TaridalaUniversitas Halu Oleo3
Wa Ode PilianaUniversitas Halu Oleo3
Nurdiana A Nurdiana AUniversitas Halu Oleo2
Bahari BahariUniversitas Halu Oleo2
La Ode AlwiUniversitas Halu Oleo2
Roslindah Daeng SiangUniversitas Halu Oleo2
Irdam RianiUniversitas Halu Oleo2
Saipa SaipaUniversitas Halu Oleo1
Azwar SidiqUniversitas Halu Oleo1
Utama Kurnia PangerangUniversitas Halu Oleo1
Sjamsu Alam LawelleUniversitas Halu Oleo1
Sarini YusufUniversitas Halu Oleo1
Nasrudin NasrudinUniversitas Halu Oleo1
Nurnaningsi NurnaningsiAffiliation unknown1
Finayah Akhirul­­Universitas Halu Oleo1
Taane La OlaUniversitas Halu Oleo1
Muhamad IksanAffiliation unknown1
Helviani HelvianiUniversitas Halu Oleo1
Waode NurmalisaUniversitas Halu Oleo1
Samsul KamriUniversitas Halu Oleo1
Irianingsih IrianingsihAffiliation unknown1
Takdir SailiUniversitas Halu Oleo1
Sani WantiUniversitas Halu Oleo1
Fitriah AmirUniversitas Halu Oleo1
Seffyan HendratnoUniversitas Halu Oleo1
Akhmad MansyurUniversitas Halu Oleo1
Rikal Ma'rufAffiliation unknown1
Diana DianaState University of Semarang1
Nurhuda AnnaastasiaUniversitas Halu Oleo1
Irfan JuniUniversitas Halu Oleo1
Basir RohrohmanaCenderawasih University1
Auliyani AuliyaniCenderawasih University1
Akin DuliHasanuddin University1
Abdul GafaruddinUniversitas Halu Oleo1
Bahari AbdullahUniversitas Halu Oleo1
Juniardin JuniardinUniversitas Halu Oleo1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JSEP/oai, first harvested 31 Oct 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">STRATEGI PEMASARAN PRODUK OLAHAN IKAN ASIN (STUDI KASUS USAHA IKAN ASIN IBU MURIAH DI DESA TAPUHAHI KECAMATAN RUMBIA TENGAH KABUPATEN BOMBANA PROVINSI SULAWESI TENGGARA)</dc:title>
	<dc:creator>Lukmana, Inra</dc:creator>
	<dc:creator>Budiyanto, B.</dc:creator>
	<dc:creator>Rosmawati, R.</dc:creator>
	<dc:description xml:lang="en-US">This research aims to determine the marketing strategy of salted fish products. This research uses a case study method and conducted at Tapuhahi Village, Central Rumbia District, Bombana Regency, Southeast Sulawesi during the period of February 2020. The types of data used were primary data and secondary data. Data were collected by using interview techniques, questionnaires, documentation, and literature studies. The data obtained were analyzed using a SWOT analysis. The results showed that the marketing strategy of IbuMuriah's salted fish products was: not using dangerous preservatives; expanding the marketing network by taking advantages of technological and information developments; registering the product brands at the Directorate General of Intellectual Property Rights (DGIPR) and the National Agency of Drug and Food Control (NADFC);use good of raw materials; use good of the drying area; improve the quality of salted fish which is vulnerable to competition; optimizing the production of salted fish because the rainy season hampers the process of salted fish production; choosing a strategic location; use good promotional activities in print and electronic media.Key words: Bombana Regency; salted fish; marketing strategy</dc:description>
	<dc:publisher xml:lang="en-US">UNIVERSITAS HALU OLEO</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-02-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:identifier>https://ojs.uho.ac.id/index.php/JSEP/article/view/27259</dc:identifier>
	<dc:identifier>10.33772/jsep.v7i1.27259</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Sosial Ekonomi Perikanan; Vol 7, No 1: FEBRUARI 2022 : JURNAL SOSIAL EKONOMI PERIKANAN; 53-62</dc:source>
	<dc:source>2502-664X</dc:source>
	<dc:source>10.33772/jsep.v7i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JSEP/article/view/27259/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Sosial Ekonomi Perikanan</dc:rights>
</oai_dc:dc>