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PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN LIPSTIK PURBASARI DI KOTA KENDARI

Business UHO: Jurnal Administrasi Bisnis · Vol. 3 No. 1 (2018) · pp. 72–81

DOI
10.52423/bujab.v3i1.9598
ISSN
2503-1406
Published
2018-04-05
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

The purpose of this study is to determine the effect of product quality on lipstiik purbasari purchase decision and the significance of product quality influence on consumer decisions in purchasing purbasari lipstick. In this study using accidental sampling sampling technique that researchers choose who are members of the population who by chance meet with researchers who are considered to provide the necessary information. The data collection techniques used in this study is to use a questionnaire distributed to the respondents as much as 30 respondents. Product quality positively affects the consumer's decision to purchase a purple lipstick product, hence Hypothesis One (H1) is accepted which states that there is a positive influence. the quality of the product against the purchase decision of lipstick purbasari, and reject Hypothesis Zero (Ho) stating that there is no positive effect of product quality on purchasing decision lipstick purbasari. The result of the test of sinifikansi shows that the quality of the product partially significantly influence the purchasing decision of lipstick purbasari, so Hypothesis One (H1) accepted that there is significant influence of product quality to purchase decision of lipstick purbasari, and reject Hypothesis Zero (Ho) there is a significant effect of product quality on purchasing decision of lipstick purbasari.

Keywords

Collaboration network of the authors

40 authors · 120 co-authorship links · 9 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • National Research and Innovation Agency
  • Universitas Airlangga
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sahrun SahrunUniversitas Halu Oleo11
Muh. YusufUniversitas Halu Oleo6
Arifin UthaUniversitas Halu Oleo5
Jopang JopangUniversitas Halu Oleo4
Asriani AsrianiUniversitas Halu Oleo3
Ninik Endang PurwatiUniversitas Halu Oleo3
Candra Puspita NingtyasUniversitas Halu Oleo2
Jamal BakeUniversitas Halu Oleo2
Muhammad AmirUniversitas Halu Oleo2
Muh Maulana AlisyaputraUniversitas Halu Oleo2
Muh AmirUniversitas Halu Oleo2
Mustakim MustakimUniversitas Halu Oleo2
Adelisna AdelisnaUniversitas Halu Oleo2
Taufik TaufikNational Research and Innovation Agency2
Rahman RahmanUniversitas Halu Oleo2
Muhammad BasriUniversitas Halu Oleo2
Ilmainar MaunaUniversitas Halu Oleo1
Sartono SartonoUniversitas Halu Oleo1
La Ode AslimUniversitas Halu Oleo1
La Ode Muhammad ElwanAffiliation unknown1
Erni QomariyahAffiliation unknown1
Muh NasirUniversitas Halu Oleo1
Rekha Adji PratamaUniversitas Halu Oleo1
Kartika Dwi SuryaningrumUniversitas Halu Oleo1
Riskha Amalia BaharUniversitas Halu Oleo1
Arrum Puji LestariUniversitas Halu Oleo1
Faturachman Alputra SudirmanUniversitas Halu Oleo1
Muhammad Nikmat JoharUniversitas Halu Oleo1
Wa Ode SrijunaUniversitas Halu Oleo1
Aprilianti ApriliantiUniversitas Halu Oleo1
Waode Srijuna RamayanaUniversitas Halu Oleo1
La Ode JamilUniversitas Halu Oleo1
Syamsul AlamUniversitas Halu Oleo1
Erlin AryatiUniversitas Halu Oleo1
Taufik TaufikUniversitas Airlangga1
Muhammad Nadzirin Anshari NurUniversitas Halu Oleo1
Indra LestariUniversitas Halu Oleo1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Oct 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN LIPSTIK PURBASARI DI KOTA KENDARI</dc:title>
	<dc:creator>Asriani, Fanti</dc:creator>
	<dc:creator>kambolong, makmur</dc:creator>
	<dc:creator>Liwaul, Liwaul</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Product Quality and Consumer Decision</dc:subject>
	<dc:description xml:lang="en-US">The purpose of this study is to determine the effect of product quality on lipstiik purbasari purchase decision and the significance of product quality influence on consumer decisions in purchasing purbasari lipstick. In this study using accidental sampling sampling technique that researchers choose who are members of the population who by chance meet with researchers who are considered to provide the necessary information. The data collection techniques used in this study is to use a questionnaire distributed to the respondents as much as 30 respondents. Product quality positively affects the consumer's decision to purchase a purple lipstick product, hence Hypothesis One (H1) is accepted which states that there is a positive influence. the quality of the product against the purchase decision of lipstick purbasari, and reject Hypothesis Zero (Ho) stating that there is no positive effect of product quality on purchasing decision lipstick purbasari. The result of the test of sinifikansi shows that the quality of the product partially significantly influence the purchasing decision of lipstick purbasari, so Hypothesis One (H1) accepted that there is significant influence of product quality to purchase decision of lipstick purbasari, and reject Hypothesis Zero (Ho) there is a significant effect of product quality on purchasing decision of lipstick purbasari. </dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2018-04-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Quantitative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9598</dc:identifier>
	<dc:identifier>10.52423/bujab.v3i1.9598</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 3, No 1 (2018): Business UHO: Jurnal Administrasi Bisnis; 72-81</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v3i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9598/6810</dc:relation>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Fanti Asriani, makmur kambolong, Liwaul Liwaul</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>