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Analisis Strategi Bisnis Usaha Mikro Kecil dan Menengah (UMKM) dalam Pengembangan Usaha UD. Mete Mubaraq Lombe Kota Kendari

Business UHO: Jurnal Administrasi Bisnis · Vol. 4 No. 2 (2019) · pp. 209–220

DOI
10.52423/bujab.v4i2.9461
ISSN
2503-1406
Published
2019-11-19
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This research is a qualitative descriptive study conducted at UD. Cashew Mubaraq Lome Kendari. This study aims to describe the business strategy used so that this business can develop. The business strategy includes marketing strategy, production strategy, human resources strategy, and financial strategy. The informants of this research are the Manager, Head of the Marketing Division, and the Head of the Production Division. Data were collected using interview, observation, and documentation techniques.Based on the results and research discussions obtained, it can be seen that the business strategy in marketing is to provide various types of products. Products manufactured by UD. Kendari Mubaraq Lombe Cashew and the products of 31 Small and Medium Enterprises (UKM) in Southeast Sulawesi Province. The strategy in the field of production is to pay attention to the production process properly and pay attention to the quality of raw materials, especially cashew. The strategy in the field of human resources, this business employs 15 permanent employees and 10 daily employees. Daily employees aim to facilitate the cashew production process, which is employed when producing cashew with a wholesale system. In UD financial management. Cashew Mubaraq Lombe Kendari is still simple, which records the accounting for all company revenues and expenses. In organizing the financial section is governed by the owner's wife and does not have other workers.

Keywords

Collaboration network of the authors

40 authors · 127 co-authorship links · 17 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Sulawesi Tenggara
  • Universitas Muslim Indonesia
  • National Research and Innovation Agency
  • Universitas Airlangga
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sahrun SahrunUniversitas Halu Oleo7
Makmur KambolongUniversitas Halu Oleo5
Jopang JopangUniversitas Halu Oleo4
Erni QomariyahUniversitas Halu Oleo4
Mustakim MustakimUniversitas Halu Oleo2
Mustakim MustakimUniversitas Halu Oleo2
Akhyar AbdullahUniversitas Halu Oleo2
Arifin UthaUniversitas Halu Oleo2
Muhammad BasriUniversitas Halu Oleo2
Rustam EfendiUniversitas Sulawesi Tenggara1
Arjal TandoUniversitas Muslim Indonesia1
Welly Liku PadangUniversitas Sulawesi Tenggara1
Mulhin AriesUniversitas Sulawesi Tenggara1
Muh. NakkirAffiliation unknown1
Masruhi MasruhiAffiliation unknown1
Adelisna AdelisnaUniversitas Halu Oleo1
Asriani AsrianiUniversitas Halu Oleo1
Ilmainar MaunaUniversitas Halu Oleo1
Taufik TaufikNational Research and Innovation Agency1
Muh. YusufUniversitas Halu Oleo1
Sartono SartonoUniversitas Halu Oleo1
La Ode AslimUniversitas Halu Oleo1
La Ode Muhammad ElwanAffiliation unknown1
Erni QomariyahAffiliation unknown1
Sukmawati AbdullahUniversitas Halu Oleo1
Salahuddin SalahuddinUniversitas Halu Oleo1
Rahman RahmanUniversitas Halu Oleo1
Arrum Puji LestariUniversitas Halu Oleo1
Aprilianti ApriliantiUniversitas Halu Oleo1
Waode Srijuna RamayanaUniversitas Halu Oleo1
Syamsul AlamUniversitas Halu Oleo1
Erlin AryatiUniversitas Halu Oleo1
Usman RianseUniversitas Halu Oleo1
La NalefoUniversitas Halu Oleo1
Taufik TaufikUniversitas Airlangga1
Muhammad Nadzirin Anshari NurUniversitas Halu Oleo1
Indra LestariUniversitas Halu Oleo1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Oct 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Analisis Strategi Bisnis Usaha Mikro Kecil dan Menengah (UMKM) dalam Pengembangan Usaha UD. Mete Mubaraq Lombe Kota Kendari</dc:title>
	<dc:creator>herlina, herlina</dc:creator>
	<dc:creator>Purwati, Ninik Endang</dc:creator>
	<dc:creator>Liwaul, Liwaul</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Business Strategy in Marketing; Human Resources, and Finance; Production</dc:subject>
	<dc:description xml:lang="en-US">This research is a qualitative descriptive study conducted at UD. Cashew Mubaraq Lome Kendari. This study aims to describe the business strategy used so that this business can develop. The business strategy includes marketing strategy, production strategy, human resources strategy, and financial strategy. The informants of this research are the Manager, Head of the Marketing Division, and the Head of the Production Division. Data were collected using interview, observation, and documentation techniques.Based on the results and research discussions obtained, it can be seen that the business strategy in marketing is to provide various types of products. Products manufactured by UD. Kendari Mubaraq Lombe Cashew and the products of 31 Small and Medium Enterprises (UKM) in Southeast Sulawesi Province. The strategy in the field of production is to pay attention to the production process properly and pay attention to the quality of raw materials, especially cashew. The strategy in the field of human resources, this business employs 15 permanent employees and 10 daily employees. Daily employees aim to facilitate the cashew production process, which is employed when producing cashew with a wholesale system. In UD financial management. Cashew Mubaraq Lombe Kendari is still simple, which records the accounting for all company revenues and expenses. In organizing the financial section is governed by the owner's wife and does not have other workers.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2019-11-19</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Qualytative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9461</dc:identifier>
	<dc:identifier>10.52423/bujab.v4i2.9461</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 4, No 2 (2019): Business UHO: Jurnal Administrasi Bisnis; 209-220</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v4i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9461/6679</dc:relation>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 herlina herlina, Ninik Endang Purwati, Liwaul Liwaul</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
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