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KEPUTUSAN PEMBELIAN KARTU PERDANA XL PADA MAHASISWA FAKULTAS ILMU ADMINISTRASI UNIVERSITAS HALU OLEO KENDARI

Business UHO: Jurnal Administrasi Bisnis · Vol. 3 No. 1 (2018) · pp. 16–24

DOI
10.52423/bujab.v3i1.9566
ISSN
2503-1406
Published
2018-04-05
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

The purpose of this research is to know and mendkrepsikan influence of price and promotion to decision of purchasing XL starter card (On Student of Faculty of Administrative Sciences Halu Oleo Kendari University)The data collection techniques that are used in this study are faculty students of administration sciences that use XL starter card as many as 39 respondents. The sample in this research using porposive sampling technique. Then the data obtained in the analysis quantitatively through multiple linear regression analysis The result of research shows that: (1) Price influence to purchasing decision, (2) Promotion influence to purchasing decision (3) Price and promotion simultaneously influence to purchasing decision. Thus it can be concluded that the price and promotion significantly influence both the persial or simultaneous to the purchase decision.ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui dan mendkrepsikan pengaruh harga dan promosi terhadap keputusan pembelian kartu perdana XL (Pada Mahasiswa Fakultas Ilmu Administrasi Universitas Halu Oleo Kendari) Teknik pengumpulan data yang digunakan dalam penelitian ini adalah mahasiswa fakultas ilmu administrasi yang menggunakan kartu perdana XL sebanyak 39 responden. Sampel dalam penelitian ini menggunakan teknik porposive sampling. Kemudian data yang diperoleh dalam analisis secara kuantitatif melalui analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa: (1) Pengaruh harga terhadap keputusan pembelian, (2) Pengaruh promosi terhadap keputusan pembelian (3) Harga dan promosi secara simultan berpengaruh terhadap keputusan pembelian. Dengan demikian dapat disimpulkan bahwa harga dan promosi secara signifikan mempengaruhi persial atau simultan terhadap keputusan pembelian.

Keywords

Collaboration network of the authors

40 authors · 112 co-authorship links · 7 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Muhammadiyah Parepare
  • National Nuclear Energy Agency of Indonesia
  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Makmur KambolongUniversitas Halu Oleo7
Liwaul LiwaulUniversitas Halu Oleo5
Mustakim MustakimUniversitas Muhammadiyah Parepare5
Akhyar AbdullahUniversitas Halu Oleo5
Ninik Endang PurwatiAffiliation unknown3
Lade Albar KalzaUniversitas Halu Oleo2
Vina Anggia Nastitie AriawanAffiliation unknown2
Sitti Hairani IdrusUniversitas Halu Oleo2
Teguh WahyonoNational Nuclear Energy Agency of Indonesia1
Dewi FebrinaAffiliation unknown1
Rahmi FebriyantiAffiliation unknown1
Sadarman SadarmanAffiliation unknown1
La Ode HardiyantoAffiliation unknown1
Novia QomariyahAffiliation unknown1
Danung Nur AdliAffiliation unknown1
La TarifuUniversitas Halu Oleo1
Laode RolisAffiliation unknown1
H. HafidAffiliation unknown1
S. RahadiAffiliation unknown1
R. AkaAffiliation unknown1
A. A. AnasAffiliation unknown1
S. BaenaAffiliation unknown1
Syam RahadiUniversitas Halu Oleo1
Mansur MansurAffiliation unknown1
A. IndiAffiliation unknown1
Y. YadiAffiliation unknown1
W. KurniawanAffiliation unknown1
Muh. YusufUniversitas Halu Oleo1
Rinding RindingAffiliation unknown1
La Ode Ahmad SaktiansyahUniversitas Halu Oleo1
Hamliati MustaAffiliation unknown1
Nani YuniarUniversitas Halu Oleo1
Irma YunawatiUniversitas Halu Oleo1
Ramli RamliUniversitas Sulawesi Tenggara1
Suhadi SuhadiAffiliation unknown1
Elisabeth Yoseph SukariaAffiliation unknown1
Sahlan SahlanAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Oct 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">KEPUTUSAN PEMBELIAN KARTU PERDANA XL PADA MAHASISWA FAKULTAS ILMU ADMINISTRASI UNIVERSITAS HALU OLEO KENDARI</dc:title>
	<dc:creator>fitriana, Eka</dc:creator>
	<dc:creator>rahman, rahman</dc:creator>
	<dc:creator>sahrun, sahrun</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Price, Promotion, and Purchase Decision</dc:subject>
	<dc:description xml:lang="en-US">The purpose of this research is to know and mendkrepsikan influence of price and promotion to decision of purchasing XL starter card (On Student of Faculty of Administrative Sciences Halu Oleo Kendari University)The data collection techniques that are used in this study are faculty students of administration sciences that use XL starter card as many as 39 respondents. The sample in this research using porposive sampling technique. Then the data obtained in the analysis quantitatively through multiple linear regression analysis The result of research shows that: (1) Price influence to purchasing decision, (2) Promotion influence to purchasing decision (3) Price and promotion simultaneously influence to purchasing decision. Thus it can be concluded that the price and promotion significantly influence both the persial or simultaneous to the purchase decision.ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui dan mendkrepsikan pengaruh harga dan promosi terhadap keputusan pembelian kartu perdana XL (Pada Mahasiswa Fakultas Ilmu Administrasi Universitas Halu Oleo Kendari) Teknik pengumpulan data yang digunakan dalam penelitian ini adalah mahasiswa fakultas ilmu administrasi yang menggunakan kartu perdana XL sebanyak 39 responden. Sampel dalam penelitian ini menggunakan teknik porposive sampling. Kemudian data yang diperoleh dalam analisis secara kuantitatif melalui analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa: (1) Pengaruh harga terhadap keputusan pembelian, (2) Pengaruh promosi terhadap keputusan pembelian (3) Harga dan promosi secara simultan berpengaruh terhadap keputusan pembelian. Dengan demikian dapat disimpulkan bahwa harga dan promosi secara signifikan mempengaruhi persial atau simultan terhadap keputusan pembelian. </dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2018-04-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Quantitative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9566</dc:identifier>
	<dc:identifier>10.52423/bujab.v3i1.9566</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 3, No 1 (2018): Business UHO: Jurnal Administrasi Bisnis; 16-24</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v3i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9566/6786</dc:relation>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Eka fitriana, rahman rahman, sahrun sahrun</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>