PENGARUH ORIENTASI PASAR, INOVASI, ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN (Effects of Market Orientation, Innovation, Entrepreneurship Orientation on Competitive Advantage and Marketing Performance)

Alihusna, Alihusna; Palilati, Alida; Juharsah, Juharsah

doi:10.33772/jumbo.v3i3.10126

Journal

PENGARUH ORIENTASI PASAR, INOVASI, ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN (Effects of Market Orientation, Innovation, Entrepreneurship Orientation on Competitive Advantage and Marketing Performance)

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 3 No. 3 (2019) · pp. 30–41

DOI: 10.33772/jumbo.v3i3.10126
ISSN: 2502-4175
Published: 2019-12-19
Publisher: Pascasarjana Universitas Halu Oleo
Language: eng

Abstract

The purpose of this study are: 1) to determine the effect of market orientation on competitive advantage in DKP SMEs under Wakatobi Regency.2) to determine the effect of innovation on competitive advantage 3) to determine the effect of entrepreneurial orientation on competitive advantage. 4) to determine the effect of market orientation on marketing performance 5) to determine the effect of innovation on marketing performance 6) to determine the effect of entrepreneurial orientation on marketing performance. 7) to determine the effect of competitive advantage on marketing performance.The research design used is quantitative research. The study population was all members of the SME group. The sample used in this study was a member of 28 groups taken by simple random members of each group of 100 people. Data was collected through questionnaires, and then the data generated were obtained by structural equation modeling analysis, using the help of AMOS software version 24.0.The results showed that: Market orientation has a significant effect on competitive advantage, Innovation has a significant effect on competitive advantage, Entrepreneurial orientation has a significant effect on competitive advantage, Market orientation has no significant effect on competitive advantage, Innovation has no significant effect on competitive advantage, Entrepreneurial Orientation has no significant effect on competitive advantage, and competitive advantage does not significantly influence competitive advantage.Keywords: market orientation, innovation, entrepreneurial orientation, competitive advantage marketing performance

Collaboration network of the authors

34 authors · 92 co-authorship links

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Universitas Halu Oleo
Institut Agama Islam Negeri Kendari
Affiliation unknown

Different organisations
Same organisation
Affiliation unknown
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Show as table

Co-author	Organisation	Joint articles
Hartini Hartini	Affiliation unknown	2
Nursaban Rommy	Affiliation unknown	2
Wahyuniati Hamid	Affiliation unknown	2
Patwayati Patwayati	Affiliation unknown	2
Harmi Harmi	Affiliation unknown	1
Noval Nur	Affiliation unknown	1
Nurwati Nurwati	Affiliation unknown	1
Hasnani Hasnani	Affiliation unknown	1
Nursaban Rommy Suleman	Affiliation unknown	1
Yusuf Yusuf	Universitas Halu Oleo	1
Farach Astari	Affiliation unknown	1
HALIM HALIM	Affiliation unknown	1
Endro Sukotjo	Affiliation unknown	1
Wa Ode Trinor Hayati	Affiliation unknown	1
Laode Asfahyadin Aliddin	Affiliation unknown	1
Hasrina Hasrina	Affiliation unknown	1
Eka Maya Sari	Affiliation unknown	1
Hayat Yusuf	Affiliation unknown	1
La Ode Azaluddin Siga	Affiliation unknown	1
Asrip Putera	Affiliation unknown	1
Ruslan Aristo	Affiliation unknown	1
La Ode Bahana Adam	Affiliation unknown	1
La Ode Musyair	Affiliation unknown	1
Muhrim Muhrim	Affiliation unknown	1
Lestari Daswan	Institut Agama Islam Negeri Kendari	1
Nasrul Nasrul	Affiliation unknown	1
Jayadin Jayadin	Affiliation unknown	1
Murdjani Kamaludin	Affiliation unknown	1
Adnan Hakim	Affiliation unknown	1
Dilman Dilman	Affiliation unknown	1
Eliyanti Agus Mokodompit	Affiliation unknown	1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JUMBO/oai, first harvested 31 Oct 2026, last seen 8 Nov 2026.

Original metadata (oai_dc)

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	<dc:title xml:lang="en-US">PENGARUH ORIENTASI PASAR, INOVASI, ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN (Effects of Market Orientation, Innovation, Entrepreneurship Orientation on Competitive Advantage and Marketing Performance)</dc:title>
	<dc:creator>Alihusna, Alihusna</dc:creator>
	<dc:creator>Palilati, Alida</dc:creator>
	<dc:creator>Juharsah, Juharsah</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study are: 1) to determine the effect of market orientation on competitive advantage in DKP SMEs under Wakatobi Regency.2) to determine the effect of innovation on competitive advantage 3) to determine the effect of entrepreneurial orientation on competitive advantage. 4) to determine the effect of market orientation on marketing performance 5) to determine the effect of innovation on marketing performance 6) to determine the effect of entrepreneurial orientation on marketing performance. 7) to determine the effect of competitive advantage on marketing performance.The research design used is quantitative research. The study population was all members of the SME group. The sample used in this study was a member of 28 groups taken by simple random members of each group of 100 people. Data was collected through questionnaires, and then the data generated were obtained by structural equation modeling analysis, using the help of AMOS software version 24.0.The results showed that: Market orientation has a significant effect on competitive advantage, Innovation has a significant effect on competitive advantage, Entrepreneurial orientation has a significant effect on competitive advantage, Market orientation has no significant effect on competitive advantage, Innovation has no significant effect on competitive advantage, Entrepreneurial Orientation has no significant effect on competitive advantage, and competitive advantage does not significantly influence competitive advantage.Keywords: market orientation, innovation, entrepreneurial orientation, competitive advantage  marketing performance</dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2019-12-19</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JUMBO/article/view/10126</dc:identifier>
	<dc:identifier>10.33772/jumbo.v3i3.10126</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen, Bisnis dan Organisasi (JUMBO); Vol 3, No 3 (2019): Jurnal Jumbo Vol 3 No 3; 30-41</dc:source>
	<dc:source>2502-4175</dc:source>
	<dc:source>10.33772/jumbo.v3i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/view/10126/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)</dc:rights>
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