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The SWOT Analysis of Chicken Eggs Marketing Strategy in Konda District South Konawe Regency During the Covid-19 Pandemic

Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo · Vol. 24 No. 1 (2022) · pp. 76–80

DOI
10.37149/bpsosek.v24i1.24855
ISSN
2656-4270
Published
2022-08-19
Publisher
Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to determine internal factors, external factors and alternative marketing strategies during the Covid-19 pandemic. This research was carried out in Lalowiu Village, Konda District, South Konawe Regency, from August 2021 to April 2022. The object of this research is Livestock Core Business using the case study method. The research analysis used quantitative descriptive analysis and SWOT analysis. The data used in this study are primary data and secondary data. The data collection technique used was interviews and recording. The results showed that the Livestock Core Business internals included transportation equipment, affordable egg prices, sources of capital, and location far from the market. And the external factors of the Livestock Core Business include; having retail customers in several places, being readily accepted in the market, many competitors, expensive feed resources, and road access. The strategy to market broiler eggs, namely the SO strategy, consists of increasing production and expanding and maintaining the existing market. ST strategy consists of increasing product quality and quantity and improving packaging. The WO strategy consists of adding human resources. The WT strategy includes adding partners in nearby cities and making organic feeds.

Keywords

Collaboration network of the authors

40 authors · 131 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Syarif Hidayatullah State Islamic University Jakarta
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Muhammad Aswar LimiUniversitas Halu Oleo11
Lukman YunusAffiliation unknown6
Azhar BafadalUniversitas Halu Oleo4
Lukman YunusUniversitas Halu Oleo4
Surni SurniUniversitas Halu Oleo4
Abdul GafaruddinUniversitas Halu Oleo3
La Ode AlwiUniversitas Halu Oleo3
Idrus SalamUniversitas Halu Oleo3
Surni SurniAffiliation unknown3
Samsul Alam FykaUniversitas Halu Oleo2
Hartina BatoaUniversitas Halu Oleo2
Putu ArimbawaUniversitas Halu Oleo2
La Ode Kasno ArifUniversitas Halu Oleo2
Rosmawaty RosmawatyUniversitas Halu Oleo2
Mukhtar MukhtarAffiliation unknown2
Sitti Aida Adha TaridalaUniversitas Halu Oleo2
Tjandra BuanaAffiliation unknown2
Alimin AliminSyarif Hidayatullah State Islamic University Jakarta2
Alham AlhamAffiliation unknown2
Yusriadin YusriadinAffiliation unknown2
Rosmawaty RosmawatyAffiliation unknown2
Salamah SalamahAffiliation unknown1
Sarinah SarinahAffiliation unknown1
La Ode Arfan DeduAffiliation unknown1
Reski AmboAffiliation unknown1
Dasmin SiduUniversitas Halu Oleo1
Marfuatun MarfuatunUniversitas Halu Oleo1
Ine FausayanaUniversitas Halu Oleo1
Fitri AndrianiUniversitas Halu Oleo1
Nila Yarni SariUniversitas Halu Oleo1
Ni Ketut Hintan AriyaniUniversitas Halu Oleo1
Anna YuniarAffiliation unknown1
Bahtiar BahtiarUniversitas Halu Oleo1
Hadi MekuoAffiliation unknown1
Megawati MegawatiAffiliation unknown1
Rusdin RusdinAffiliation unknown1
Legi MuliadiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/sosek/oai, first harvested 1 Nov 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The SWOT Analysis of Chicken Eggs Marketing Strategy in Konda District South Konawe Regency During the Covid-19 Pandemic</dc:title>
	<dc:creator>Al Yasir, Muhammad Fiqram</dc:creator>
	<dc:creator>Bahari, Bahari</dc:creator>
	<dc:creator>Zani, Munirwan</dc:creator>
	<dc:subject xml:lang="en-US">chicken eggs; marketing strategy; SWOT</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine internal factors, external factors and alternative marketing strategies during the Covid-19 pandemic. This research was carried out in Lalowiu Village, Konda District, South Konawe Regency, from August 2021 to April 2022. The object of this research is Livestock Core Business using the case study method. The research analysis used quantitative descriptive analysis and SWOT analysis. The data used in this study are primary data and secondary data. The data collection technique used was interviews and recording. The results showed that the Livestock Core Business internals included transportation equipment, affordable egg prices, sources of capital, and location far from the market. And the external factors of the Livestock Core Business include; having retail customers in several places, being readily accepted in the market, many competitors, expensive feed resources, and road access. The strategy to market broiler eggs, namely the SO strategy, consists of increasing production and expanding and maintaining the existing market. ST strategy consists of increasing product quality and quantity and improving packaging. The WO strategy consists of adding human resources. The WT strategy includes adding partners in nearby cities and making organic feeds.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi</dc:publisher>
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	<dc:date>2022-08-19</dc:date>
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	<dc:source xml:lang="en-US">Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo; Vol 24, No 1 (2022); 76 - 80</dc:source>
	<dc:source>2656-4270</dc:source>
	<dc:source>10.37149/bpsosek.v24i1</dc:source>
	<dc:language>eng</dc:language>
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	<dc:rights xml:lang="en-US">Copyright (c) 2022 Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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