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CORPORATE IMAGE AND TRUST ON PATIENT LOYALTY: STUDY OF SOUTHEAST SULAWESI REGIONAL POLICE PRATAMA CLINIC PATIENTS

Preventif Journal · Vol. 8 No. 2 (2024)

DOI
10.37887/epj.v8i2.47992
ISSN
2620-3294, 2540-8283
Published
2024-04-30
Publisher
Universitas Halu Oleo
Language
eng

Abstract

ABSTRACT The health sector is the primary service sector in various countries as it plays a vital role in maintaining and improving public health to achieve a nation's goals. Currently, the healthcare service industry is one of the promising business opportunities due to high competition and rapid growth. Health issues have become an essential need for society. Health is considered invaluable and costly, leading everyone to aspire to live a healthy life. This study aims to examine the influence of corporate image and trust on patient loyalty at the Pratama Clinic of the Southeast Sulawesi Regional Police. The research adopts a quantitative approach involving 120 respondents. Primary data is utilized as the information source, and the analysis is conducted using the Structural Equation Modeling (SEM) AMOS method. The research results indicate that positive corporate image and trust have a significant impact on patient loyalty. This finding suggests that a positive perception of the corporate image and a high level of trust from patients towards the clinic contribute to their loyalty. Therefore, maintaining and enhancing the corporate image, as well as building positive trust, are crucial strategies for retaining and improving patient loyalty. This study also provides theoretical and practical implications and can serve as a reference for future research. Keywords: Corporate Image, Trust, Patient Loyalty

Collaboration network of the authors

40 authors · 136 co-authorship links · showing the 40 most connected

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  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Devi Savitri EffendyUniversitas Halu Oleo12
Hariati LestariUniversitas Halu Oleo9
Hartati BaharUniversitas Halu Oleo7
Asnia ZainuddinUniversitas Halu Oleo7
Pitrah AsfianAffiliation unknown5
Syawal Kamiluddin SaptaputraUniversitas Halu Oleo4
Siti Rabbani KarimunaUniversitas Halu Oleo4
Ambo SakkaAffiliation unknown4
La Ode Muhamad SetyUniversitas Halu Oleo3
Sri SusantyUniversitas Halu Oleo3
Yasnani YasnaniUniversitas Halu Oleo3
Nurmaladewi NurmaladewiUniversitas Halu Oleo3
Syawal Kamiluddin SaptaputraAffiliation unknown3
La Ode Ali Imran AhmadUniversitas Halu Oleo3
Nelson SulaAffiliation unknown2
Almuida AlmuidaUniversitas Halu Oleo2
Nurna NingsihUniversitas Halu Oleo2
Ni Wayan Eka NarayaniUniversitas Halu Oleo2
La Ode Ahmad SaktiansyahUniversitas Halu Oleo2
Mariana MarianaAffiliation unknown2
Gusti Ayu Kade BudiartiAffiliation unknown2
Sartiah YusranUniversitas Halu Oleo2
Sartiah YusranAffiliation unknown2
Asriati AsriatiAffiliation unknown2
La Ode Ali ImranAffiliation unknown2
La Ode Ali Imran AhmadAffiliation unknown2
Suhadi SuhadiAffiliation unknown2
Rahma CahyaniUniversitas Halu Oleo1
Rini RiniUniversitas Halu Oleo1
Asrul SaniUniversitas Halu Oleo1
Devi puspitasariAffiliation unknown1
Wa Ode SalmiatiAffiliation unknown1
Hasbullah SyafAffiliation unknown1
Sri DeviUniversitas Halu Oleo1
Indah Ade PriantiUniversitas Halu Oleo1
Hesti HestiUniversitas Halu Oleo1
Fanny AtmawiaUniversitas Halu Oleo1
Besse NurjannahUniversitas Halu Oleo1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/preventifjournal/oai, first harvested 1 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">CORPORATE IMAGE AND TRUST ON PATIENT LOYALTY: STUDY OF SOUTHEAST SULAWESI REGIONAL POLICE PRATAMA CLINIC PATIENTS</dc:title>
	<dc:creator>Ratnawati, Lisdia</dc:creator>
	<dc:creator>Tosepu, Ramadhan</dc:creator>
	<dc:description xml:lang="en-US">ABSTRACT

The health sector is the primary service sector in various countries as it plays a vital role in maintaining and improving public health to achieve a nation's goals. Currently, the healthcare service industry is one of the promising business opportunities due to high competition and rapid growth. Health issues have become an essential need for society. Health is considered invaluable and costly, leading everyone to aspire to live a healthy life. This study aims to examine the influence of corporate image and trust on patient loyalty at the Pratama Clinic of the Southeast Sulawesi Regional Police. The research adopts a quantitative approach involving 120 respondents. Primary data is utilized as the information source, and the analysis is conducted using the Structural Equation Modeling (SEM) AMOS method. The research results indicate that positive corporate image and trust have a significant impact on patient loyalty. This finding suggests that a positive perception of the corporate image and a high level of trust from patients towards the clinic contribute to their loyalty. Therefore, maintaining and enhancing the corporate image, as well as building positive trust, are crucial strategies for retaining and improving patient loyalty. This study also provides theoretical and practical implications and can serve as a reference for future research.

Keywords: Corporate Image, Trust, Patient Loyalty</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2024-04-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/preventifjournal/article/view/47992</dc:identifier>
	<dc:identifier>10.37887/epj.v8i2.47992</dc:identifier>
	<dc:source xml:lang="en-US">Preventif Journal; Vol 8, No 2 (2024): PREVENTIF JOURNAL</dc:source>
	<dc:source>2620-3294</dc:source>
	<dc:source>2540-8283</dc:source>
	<dc:source>10.37887/epj.v8i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/preventifjournal/article/view/47992/20138</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Preventif Journal</dc:rights>
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