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Journal

PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 3 No. 1 (2019) · pp. 183–195

DOI
10.33772/jumbo.v3i1.8529
ISSN
2502-4175
Published
2019-04-19
Publisher
Pascasarjana Universitas Halu Oleo
Language
eng

Abstract

This study aims to determine the simultaneous and partial effects of variable brand image, price and product quality on purchasing decisions at Brownte Kendari Shop.This study uses a quantitative approach and is categorized as survey research, where the research instrument is a questionnaire. The object of this study is customers who buy Brownte products. The population in this study were all customers who bought unknown amount of Brownte products. The sample in this study was 80 respondents. The sampling technique used in this study was to use accidental sampling, the method of collecting data in this study was using questionnaires and interviews. This study uses multiple linear regression analysis with the SPSS 16.0 program. The results of this study use that Brand Image, Price and Product Quality Have Positive and Significant Effects on Purchase Decisions.Keywords: brand image, price, product quality, purchasing decision

Collaboration network of the authors

40 authors · 120 co-authorship links · showing the 40 most connected

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  • Universitas Halu Oleo
  • Hasanuddin University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Yusuf YusufUniversitas Halu Oleo2
Sinarwaty SinarwatyAffiliation unknown2
Muhammad MasriAffiliation unknown2
Juharsah JuharsahAffiliation unknown2
La Ode Bahana AdamAffiliation unknown2
Isalman IsalmanAffiliation unknown2
Nursaban RommyAffiliation unknown2
Patwayati PatwayatiAffiliation unknown2
Nuryamin BudiAffiliation unknown1
Alif PramudiaAffiliation unknown1
Samdin -Affiliation unknown1
Yusuf -Affiliation unknown1
Farhan Ramdhani I.Affiliation unknown1
Hastuti HastutiHasanuddin University1
Putu SumarniwatiAffiliation unknown1
Samdin SamdinAffiliation unknown1
Enny WatiAffiliation unknown1
Vivi YounitaAffiliation unknown1
Murdjani KamaluddinAffiliation unknown1
Muh. Pradana IsmunandarAffiliation unknown1
Sri Wiyati MahraniAffiliation unknown1
Laode Rahmat MalbarAffiliation unknown1
Alida PalilatiAffiliation unknown1
Wa Ode Trinor HayatiAffiliation unknown1
Hasnawati HasnawatiUniversitas Halu Oleo1
Lilis Aryani UtamiAffiliation unknown1
Dedy Takdir SyaifuddinAffiliation unknown1
Warni WarniAffiliation unknown1
Murdjadi KamaluddinAffiliation unknown1
Andi KarmilawatiAffiliation unknown1
Salma SalehAffiliation unknown1
Sitti HalmiantiAffiliation unknown1
Nurwati NurwatiAffiliation unknown1
Siti RahmaAffiliation unknown1
Sulan JunawarAffiliation unknown1
Astuti astutiAffiliation unknown1
Rizky Maharani RustamAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JUMBO/oai, first harvested 1 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN</dc:title>
	<dc:creator>Abdullah, Majid</dc:creator>
	<dc:creator>Sukotjo, Endro</dc:creator>
	<dc:creator>Mokodompit, Eliyanti Agus</dc:creator>
	<dc:description xml:lang="en-US">This study aims to determine the simultaneous and partial effects of variable brand image, price and product quality on purchasing decisions at Brownte Kendari Shop.This study uses a quantitative approach and is categorized as survey research, where the research instrument is a questionnaire. The object of this study is customers who buy Brownte products. The population in this study were all customers who bought unknown amount of Brownte products. The sample in this study was 80 respondents. The sampling technique used in this study was to use accidental sampling, the method of collecting data in this study was using questionnaires and interviews. This study uses multiple linear regression analysis with the SPSS 16.0 program.  The results of this study use that Brand Image, Price and Product Quality Have Positive and Significant Effects on Purchase Decisions.Keywords: brand image, price, product quality, purchasing decision </dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2019-04-19</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JUMBO/article/view/8529</dc:identifier>
	<dc:identifier>10.33772/jumbo.v3i1.8529</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen, Bisnis dan Organisasi (JUMBO); Vol 3, No 1 (2019): Jurnal Jumbo Vol 3 No 1; 183-195</dc:source>
	<dc:source>2502-4175</dc:source>
	<dc:source>10.33772/jumbo.v3i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/view/8529/6230</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)</dc:rights>
</oai_dc:dc>