Pengaruh Periklanan, Kemudahan Penggunaan Dan Kepercayaan Masyarakat Terhadap Perilaku Niat Menggunakan Kontrasepsi (Studi Pada Peserta KB Aktif Di Kec. Wangi-Wangi Kab. Wakatobi)

Hasmawati, Hasmawati; Nasrul, Nasrul; Suleman, Nursaban Rommy; Patwayati, Patwayati

doi:10.33772/jumbo.v6i2.22803

Journal

Pengaruh Periklanan, Kemudahan Penggunaan Dan Kepercayaan Masyarakat Terhadap Perilaku Niat Menggunakan Kontrasepsi (Studi Pada Peserta KB Aktif Di Kec. Wangi-Wangi Kab. Wakatobi)

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 6 No. 2 (2022) · pp. 441–449

DOI: 10.33772/jumbo.v6i2.22803
ISSN: 2502-4175
Published: 2022-04-28
Publisher: Pascasarjana Universitas Halu Oleo
Language: eng

Abstract

The purpose of this study was to examine the effect of advertising, ease of use and trust on the behavior of intention to use contraceptives in active family planning participants, Wangi-Wangi District, Wakatobi Regency. The population in this study were all users of contraceptive devices, namely 3637 people. The number of samples determined was 75 contraceptive users in Wangi-Wangi District, Wakatobi Regency, the data from the sample/respondent were analyzed using SmartPLS in order to obtain the results of the causal relationship between the variables developed in the model. The results of testing advertising, ease of use and public trust in the behavior of intention to use contraceptives in active family planning participants, Wangi-Wangi District, Wakatobi Regency, are as follows; the effect of advertising on the behavior of intention to use contraceptives has a path coefficient of 0.300 with a probability level of 0.022 (p 0.05), the effect of ease of use on the behavior of intention to use contraceptives has a path coefficient of 0.318 with a probability level of 0.012 (p 0, 05), the effect of ease of use on behavioral intention to use contraceptives has a path coefficient of 0.197 with a probability level of 0.134 (p 0.05). The benefit that can be learned from this research is the development of knowledge, especially in the paradigm of structural relationship of advertising, ease of use and public trust in the behavior of intention to use contraceptives.

Collaboration network of the authors

40 authors · 129 co-authorship links · showing the 40 most connected

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Universitas Halu Oleo
Affiliation unknown

Different organisations
Same organisation
Affiliation unknown
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Show as table

Co-author	Organisation	Joint articles
Nurwati Nurwati	Affiliation unknown	5
La Welendo	Affiliation unknown	4
Aidin Hudani Awasinombu	Affiliation unknown	4
Siti Nurjanah Ahmad	Universitas Halu Oleo	3
Sriwiyati Mahrani	Affiliation unknown	3
Nofal Nur	Affiliation unknown	3
Ibnu Hajar	Affiliation unknown	3
Muh Thahir Azikin	Affiliation unknown	2
sulha sulha	Affiliation unknown	2
Fitriah Fitriah	Affiliation unknown	2
Joko Raharjo	Affiliation unknown	2
Try Sugiyarto Soeparyanto	Universitas Halu Oleo	2
RIdwansyah Nuhun	Affiliation unknown	2
Nursaban Rommy	Affiliation unknown	2
Sinarwaty Sinarwaty	Affiliation unknown	2
Alida Palilati	Affiliation unknown	2
Yusuf Yusuf	Universitas Halu Oleo	2
Asrip Putera	Affiliation unknown	2
Juharsah Juharsah	Affiliation unknown	2
Endro Sukotjo	Affiliation unknown	2
Efi Amsi	Affiliation unknown	1
Yusuf Yusuf	Universitas Halu Oleo	1
Kadir Kadir	Universitas Halu Oleo	1
Lukas Kano Mangalla	Universitas Halu Oleo	1
Yuspian Gunawan	Affiliation unknown	1
Ridway Balaka	Affiliation unknown	1
Budiman Sudia	Affiliation unknown	1
La Ode Magribi	Affiliation unknown	1
La Karimuna	Affiliation unknown	1
Abd Kadir	Affiliation unknown	1
Masdiana Masdiana	Universitas Halu Oleo	1
Haryadi Arifin	Affiliation unknown	1
Wayan Mustika	Affiliation unknown	1
Irhan Irhan	Affiliation unknown	1
Minson Simatupang	Universitas Halu Oleo	1
Muh. Alfian Putra Munandar	Affiliation unknown	1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JUMBO/oai, first harvested 1 Nov 2026, last seen 8 Nov 2026.

Original metadata (oai_dc)

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	<dc:title xml:lang="en-US">Pengaruh Periklanan, Kemudahan Penggunaan Dan Kepercayaan Masyarakat Terhadap Perilaku Niat Menggunakan Kontrasepsi (Studi Pada Peserta KB Aktif Di Kec. Wangi-Wangi Kab. Wakatobi)</dc:title>
	<dc:creator>Hasmawati, Hasmawati</dc:creator>
	<dc:creator>Nasrul, Nasrul</dc:creator>
	<dc:creator>Suleman, Nursaban Rommy</dc:creator>
	<dc:creator>Patwayati, Patwayati</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">The purpose of this study was to examine the effect of advertising, ease of use and trust on the behavior of intention to use contraceptives in active family planning participants, Wangi-Wangi District, Wakatobi Regency. The population in this study were all users of contraceptive devices, namely 3637 people. The number of samples determined was 75 contraceptive users in Wangi-Wangi District, Wakatobi Regency, the data from the sample/respondent were analyzed using SmartPLS in order to obtain the results of the causal relationship between the variables developed in the model. The results of testing advertising, ease of use and public trust in the behavior of intention to use contraceptives in active family planning participants, Wangi-Wangi District, Wakatobi Regency, are as follows; the effect of advertising on the behavior of intention to use contraceptives has a path coefficient of 0.300 with a probability level of 0.022 (p 0.05), the effect of ease of use on the behavior of intention to use contraceptives has a path coefficient of 0.318 with a probability level of 0.012 (p  0, 05), the effect of ease of use on behavioral intention to use contraceptives has a path coefficient of 0.197 with a probability level of 0.134 (p  0.05). The benefit that can be learned from this research is the development of knowledge, especially in the paradigm of structural relationship of advertising, ease of use and public trust in the behavior of intention to use contraceptives.</dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Halu Oleo</dc:publisher>
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	<dc:date>2022-04-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JUMBO/article/view/22803</dc:identifier>
	<dc:identifier>10.33772/jumbo.v6i2.22803</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen, Bisnis dan Organisasi (JUMBO); Vol 6, No 2 (2022): Jurnal JUMBO Vol 6 No 2; 441-449</dc:source>
	<dc:source>2502-4175</dc:source>
	<dc:source>10.33772/jumbo.v6i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/view/22803/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)</dc:rights>
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