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PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR), CORPORATE IMAGE, DAN KEPUTUSAN NASABAH TERHADAP LOYALITAS NASABAH

JURNAL AKUNTANSI DAN KEUANGAN DAERAH · Vol. 15 No. 1 (2020) · pp. 67–76

DOI
10.52062/jakd.v15i1.1466
ISSN
2621-6787, 1978-4848
Published
2020-12-13
Publisher
Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Cenderawasih
Language
eng

Abstract

This study aims to examine the influence of corporate social responsibility (CSR) implementation, corporate image, and customer satisfaction, on customer loyalty. Variables independent were used inthis study namely Corporate Social Responsibility (CSR), corporate image, and customer satisfaction., as well as one dependent variable of customer loyalty. Customers of PT Bank Rakyat Indonesia Jayapura are used as the population in this study. The convenience sampling with a sample of 30 respondents is the technique of sampling method in thisstudy. This study uses a double linear regression analysis to analyses data. The analysis tool used is SPSS version 23. The results of this research demonstrate the implementation of Corporate Social Responsibility (CSR) has positively and significantly affects customer loyalty. Corporate Image has a positive and significant impact on customer loyalty. And customer satisfaction has a positive but does nosignificant impact on customer loyalty.

Collaboration network of the authors

40 authors · 134 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Cenderawasih University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Syaikhul FalahCenderawasih University8
Pascalina Van Sweet SesaCenderawasih University6
Cornelia Desiana MataniCenderawasih University4
Hesty Theresia SalleCenderawasih University3
Sara Marlyn ParuCenderawasih University3
Sylvia Christina DaatCenderawasih University2
Novalia Herlina BleskaditCenderawasih University2
Adolf Z. D. SiahayCenderawasih University2
Kurniawan PatmaCenderawasih University2
Paulus K. Allo LayukCenderawasih University2
Yundy HafizriandaCenderawasih University2
Marisa Setiawati MuhamadCenderawasih University2
Anthonius H. Citra WijayaCenderawasih University2
Novalia Herlina BleskaditCenderawasih University2
Siti RofingatunCenderawasih University2
Iswahyudi IswahyudiAffiliation unknown1
Tania Ivanna A. TantoCenderawasih University1
Aaron M. A. SimanjuntakCenderawasih University1
Alberth D. RupangCenderawasih University1
Derwin Juan SagrimCenderawasih University1
Tirsa RanteCenderawasih University1
Yohanes Baptista Tupen EbangCenderawasih University1
Sandi Rendy TumundoCenderawasih University1
Rudiawie LarasatiCenderawasih University1
Muhammad Budi DjatmikoCenderawasih University1
Asri Maria Magdalena TambaCenderawasih University1
Hadrian Ersa TuariCenderawasih University1
Dwi Bagus Saputra JayaCenderawasih University1
Selvi Yanti Randa LayukCenderawasih University1
Febriana SagalaCenderawasih University1
Nelly Puspita K. PanjaitanCenderawasih University1
LISYE IRIANA ZEBUACenderawasih University1
Tri GunaediCenderawasih University1
I Made BudiCenderawasih University1
Triwiyono TriwiyonoCenderawasih University1
Irma Apriliyani RahayuCenderawasih University1
Anastasia NumberiCenderawasih University1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.uncen.ac.id/index.php/JAKED/oai, first harvested 1 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR), CORPORATE IMAGE, DAN KEPUTUSAN NASABAH TERHADAP LOYALITAS NASABAH</dc:title>
	<dc:creator>Faqihudin, Ahmad</dc:creator>
	<dc:creator>Asnawi, Meinarni</dc:creator>
	<dc:creator>Pangayow, Bill J.C</dc:creator>
	<dc:description xml:lang="en-US">This study aims to examine the influence of corporate social responsibility (CSR) implementation, corporate image, and customer satisfaction, on customer loyalty. Variables independent were used inthis study namely Corporate Social Responsibility (CSR), corporate image, and customer satisfaction., as well as one dependent variable of customer loyalty. Customers of PT Bank Rakyat Indonesia Jayapura are used as the population in this study. The convenience sampling with a sample of 30 respondents is the technique of sampling method in thisstudy. This study uses a double linear regression analysis to analyses data. The analysis tool used is SPSS version 23. The results of this research demonstrate the implementation of Corporate Social Responsibility (CSR) has positively and significantly affects customer loyalty. Corporate Image has a positive and significant impact on customer loyalty. And customer satisfaction has a positive but does nosignificant impact on customer loyalty.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Cenderawasih</dc:publisher>
	<dc:date>2020-12-13</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.uncen.ac.id/index.php/JAKED/article/view/1466</dc:identifier>
	<dc:identifier>10.52062/jakd.v15i1.1466</dc:identifier>
	<dc:source xml:lang="en-US">JURNAL AKUNTANSI DAN KEUANGAN DAERAH; Vol. 15 No. 1 (2020); 67-76</dc:source>
	<dc:source xml:lang="id-ID">JURNAL AKUNTANSI DAN KEUANGAN DAERAH; Vol 15 No 1 (2020); 67-76</dc:source>
	<dc:source>2621-6787</dc:source>
	<dc:source>1978-4848</dc:source>
	<dc:source>10.52062/jakd.v15i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.uncen.ac.id/index.php/JAKED/article/view/1466/1165</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 JURNAL AKUNTANSI DAN KEUANGAN DAERAH</dc:rights>
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