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Strategi Pengembangan Usaha Olahan Ikan Lomek di Dumai, Riau (Studi Kasus: Usaha Churros Ikan)

ACROPORA: Jurnal Ilmu Kelautan dan Perikanan Papua · Vol. 4 No. 2 (2022)

DOI
10.31957/acr.v4i2.1925
ISSN
2622-6561, 2685-1865
Published
2022-01-17
Publisher
Cenderawasih University
Language
eng

Abstract

Lomek fish is a typical fish that is often found in the province of Riau, one of which is in Dumai. The stable production of lomek fishery in Dumai makes it necessary to have more management so that the catches obtained by fishermen are not only sold in the form of raw processing, but also in ready-to-sell products. The high potential of fish resources makes several products appear, one of which is churros made from lomek fish. This product diversification is also expected to improve the economy in Dumai City through MSMEs. The purpose of this study is to recommend a fish churros business development strategy using SWOT analysis. The results obtained are fish churros business based on SWOT analysis is in quadrant 1, namely the processing business must carry out aggressive efforts by taking advantage of strengths and opportunities, strategic recommendations that can be carried out are food certification, product registration in delivery services, collaboration and marketing in several markets. place, adding some variety to the taste of the product and providing price promotions to consumersKey Words:Â SWOT;Â Strategy;Â Business;Â Diversiification

Collaboration network of the authors

40 authors · 192 co-authorship links · 4 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Cenderawasih University
  • Universitas Borneo Tarakan
  • Diponegoro University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sumartini SumartiniAffiliation unknown7
John D. KalorCenderawasih University6
Nirmala Efri HasibuanAffiliation unknown6
Aulia AzkaAffiliation unknown6
Ervina IndrayaniCenderawasih University5
Efray WanimboCenderawasih University5
Lisiard DimaraCenderawasih University4
Korinus RejauwCenderawasih University4
Maklon WarpurCenderawasih University4
Vera K. MandeyCenderawasih University3
Rosye H.R. TanjungCenderawasih University3
Muh SuryonoAffiliation unknown3
Eko Novi SaputraAffiliation unknown3
Basri BasriAffiliation unknown3
Luchiandini Ika PamaharyaniAffiliation unknown3
Basa T. RumahorboCenderawasih University2
Popi Ida Laila AyerCenderawasih University2
Kristhopolus K. RumbiakCenderawasih University2
Baigo HamunaCenderawasih University2
Yaser KrisnafiAffiliation unknown2
Muhamad SuryonoAffiliation unknown2
Kurnia Sada HarahapAffiliation unknown2
Lolita Constantia TuhumenaCenderawasih University1
Octolia TogibasaCenderawasih University1
Kristhopholus RumbiakCenderawasih University1
Yunus Pajanjan PaulanganCenderawasih University1
Eduard RaunsayAffiliation unknown1
Tien Nova B. YenusiDiponegoro University1
Tyas Dita PramesthyAffiliation unknown1
Roma Yuli F HutapeaAffiliation unknown1
Mathius TikuAffiliation unknown1
Sony AnwarAffiliation unknown1
Novi LuthfiyanaUniversitas Borneo Tarakan1
Meilya Suzan TriyastutiAffiliation unknown1
Nusaibah NusaibahAffiliation unknown1
Ayu Rizki AmaliaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.uncen.ac.id/index.php/ACR/oai, first harvested 1 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Strategi Pengembangan Usaha Olahan Ikan Lomek di Dumai, Riau (Studi Kasus: Usaha Churros Ikan)</dc:title>
	<dc:creator>Shalichaty, Shiffa Febyarandika</dc:creator>
	<dc:creator>Paiki, Kalvin</dc:creator>
	<dc:creator>Mardiah, Ratu Sari</dc:creator>
	<dc:creator>Ratrinia, Putri Wening</dc:creator>
	<dc:description xml:lang="en-US">Lomek fish is a typical fish that is often found in the province of Riau, one of which is in Dumai. The stable production of lomek fishery in Dumai makes it necessary to have more management so that the catches obtained by fishermen are not only sold in the form of raw processing, but also in ready-to-sell products. The high potential of fish resources makes several products appear, one of which is churros made from lomek fish. This product diversification is also expected to improve the economy in Dumai City through MSMEs. The purpose of this study is to recommend a fish churros business development strategy using SWOT analysis. The results obtained are fish churros business based on SWOT analysis is in quadrant 1, namely the processing business must carry out aggressive efforts by taking advantage of strengths and opportunities, strategic recommendations that can be carried out are food certification, product registration in delivery services, collaboration and marketing in several markets. place, adding some variety to the taste of the product and providing price promotions to consumersKey Words: SWOT; Strategy; Business; Diversiification</dc:description>
	<dc:publisher xml:lang="en-US">Cenderawasih University</dc:publisher>
	<dc:date>2022-01-17</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.uncen.ac.id/index.php/ACR/article/view/1925</dc:identifier>
	<dc:identifier>10.31957/acr.v4i2.1925</dc:identifier>
	<dc:source xml:lang="en-US">ACROPORA: Jurnal Ilmu Kelautan dan Perikanan Papua; Vol. 4 No. 2 (2021)</dc:source>
	<dc:source xml:lang="id-ID">ACROPORA: Jurnal Ilmu Kelautan dan Perikanan Papua; Vol 4 No 2 (2021)</dc:source>
	<dc:source>2622-6561</dc:source>
	<dc:source>2685-1865</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.uncen.ac.id/index.php/ACR/article/view/1925/1472</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 ACROPORA: Jurnal Ilmu Kelautan dan Perikanan Papua</dc:rights>
</oai_dc:dc>