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Social Criticism on the Objectification of Women in the NXDE Music Video by (G)I-DLE: A Semiotic Analysis

World Conference on Governance and Social Sciences · Vol. 2 (2024) · pp. 82–92

DOI
10.31947/wcgss,vol2,44277
ISSN
3026-7218
Published
2024-12-30
Publisher
Faculty of Social and Political Sciences
Language
en
License
creativecommons.org/licenses/by-nc/4.0

Abstract

This study delves into the representation of social criticism on the objectification of women in the NXDE music video by (G) I-DLE. Utilizing Roland Barthes’ semiotic analysis and Andrea Dworkins’ indicators of female objectification, the study uncovers how specific scenes within the music video critique the stereotypical portrayal of women, including references to iconic figures like Marilyn Monroe, the ‘dumb blonde’ stereotype, and goddesses from Greek mythology. By analyzing the visual elements, such as hairstyles, clothing, and symbolic uses of color, the study reveals the underlying commentary on societal objectification. This study contributes to the discourse on gender representation in popular culture, highlighting the complex interplay between media, gender roles, and feminist ideologies in South Korea’s K-pop industry.

Keywords

Collaboration network of the authors

24 authors · 73 co-authorship links

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Co-authorOrganisationJoint articles
Azka Nur KhalilaAffiliation unknown1
Shakira AzizahAffiliation unknown1
Laillan NurcahyaningsihAffiliation unknown1
Hanna MonalisaAffiliation unknown1
MusdalifahAffiliation unknown1
Muhammad Danu Raihan RamadanAffiliation unknown1
Insyira PutriAffiliation unknown1
Nur LiyaniAffiliation unknown1
Ni Luh Putu Setya DewiAffiliation unknown1
Clarence Valerie Shane TumbelAffiliation unknown1
Alfin WongAffiliation unknown1
Ainaya AuliaAffiliation unknown1
Audrey Areta ArdeliaAffiliation unknown1
Devi TrianiAffiliation unknown1
Vivi AnabellaAffiliation unknown1
Graceylla Ayu Nataliae SarangaAffiliation unknown1
AyuniAffiliation unknown1
Zainal ArifinAffiliation unknown1
Rahmawati RahmawatiAffiliation unknown1
Miftakhur RohmahAffiliation unknown1
Yana UlfahAffiliation unknown1
M. Fauzan NoorAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/wcgss/oai, first harvested 2 Nov 2026, last seen 2 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Social Criticism on the Objectification of Women in the NXDE Music Video by (G)I-DLE: A Semiotic Analysis</dc:title>
	<dc:creator xml:lang="en">Irwadi, Alya Hanifah</dc:creator>
	<dc:creator xml:lang="en">Juwita, Rina</dc:creator>
	<dc:subject xml:lang="en">Social Criticism</dc:subject>
	<dc:subject xml:lang="en">Female Objectification</dc:subject>
	<dc:subject xml:lang="en">Semiotics</dc:subject>
	<dc:subject xml:lang="en">Feminism</dc:subject>
	<dc:subject xml:lang="en">K-pop</dc:subject>
	<dc:description xml:lang="en">This study delves into the representation of social criticism on the objectification of women in the NXDE music video by (G) I-DLE. Utilizing Roland Barthes’ semiotic analysis and Andrea Dworkins’ indicators of female objectification, the study uncovers how specific scenes within the music video critique the stereotypical portrayal of women, including references to iconic figures like Marilyn Monroe, the ‘dumb blonde’ stereotype, and goddesses from Greek mythology. By analyzing the visual elements, such as hairstyles, clothing, and symbolic uses of color, the study reveals the underlying commentary on societal objectification. This study contributes to the discourse on gender representation in popular culture, highlighting the complex interplay between media, gender roles, and feminist ideologies in South Korea’s K-pop industry.</dc:description>
	<dc:publisher xml:lang="en">Faculty of Social and Political Sciences</dc:publisher>
	<dc:date>2024-12-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/wcgss/article/view/44277</dc:identifier>
	<dc:identifier>10.31947/wcgss,vol2,44277</dc:identifier>
	<dc:source xml:lang="en">World Conference on Governance and Social Sciences; Vol. 2 (2024); 82 - 92</dc:source>
	<dc:source>3026-7218</dc:source>
	<dc:source>10.31947/wcgss.v2i</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/wcgss/article/view/44277/12845</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 World Conference on Governance and Social Sciences</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-nc/4.0</dc:rights>
</oai_dc:dc>