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The Influence of Brand Image on Visitor’s Decision and Satisfaction at Tourism Destination Lego-Lego Sulsel

PONGGAWA : Journal of Fisheries Socio-Economic · Vol. UME No. MOR (2024) · pp. 42–53

DOI
10.35911/ponggawa.v3i1.20601
ISSN
2775-7196
Published
2024-02-10
Publisher
Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin
Language
en

Abstract

The Impact of Brand Image on Visitors' Decisions and Satisfaction at Tourism Destination Lego-Lego Sulawesi Selatan. This study uses quantitative associative methods, namely research that aims to determine the effect or relationship between two or more variables. This research was conducted on January 25 – February 1 at Lego-Lego Sulsel in Makassar City. Sampling, using non-probability sampling method supported by accidental sampling technique. The data sources used are primary and secondary data and then analyzed using Validity, Reliability, and Simple Regression Tests. Based on the Simple Regression Test results, Brand Image (X) has a positive and significant effect on the decision to visit Lego-Lego Tourism Destinations in South Sulawesi. This can be seen from the significance of Brand Image (X) 0.000 1.98552) as well as the results of the Partial significance test (T-Test) to prove the impact of the Brand Image variable (X) on visitors' satisfaction (Y2) Brand Image variable (X) has a positive and significant effect on visitors' satisfaction at Lego-Lego South Sulawesi Tourism Destinations. This can be seen from the significance of Brand Image (X) 0.000 1.98552).

Keywords

Collaboration network of the authors

40 authors · 185 co-authorship links · 9 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Hasanuddin University
  • National Research and Innovation Agency
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Arie Syahruni CangaraHasanuddin University14
Sitti FakhriyyahHasanuddin University10
Aris BasoHasanuddin University9
Sutinah MadeHasanuddin University8
Muh. Chasyim HasaniHasanuddin University7
Amiluddin AmiluddinHasanuddin University6
Mardiana Ethrawaty FachryHasanuddin University4
Abd. WahidHasanuddin University4
Andi AmriHasanuddin University3
Hamzah TahangHasanuddin University3
Andi Adri AriefHasanuddin University3
Iman SudrajatNational Research and Innovation Agency3
Hamzah HamzahHasanuddin University2
Suwarni SuwarniHasanuddin University2
Fedri Dwiyanto MarasinHasanuddin University2
Nuraini Andi MappiasseHasanuddin University2
Nurshobri Washolaat RambeHasanuddin University2
Lisa MerselindahHasanuddin University2
Juwarsi Auliya SalsabilahHasanuddin University1
Nurdiana NurdianaHasanuddin University1
Agussalim Al Fath AgussalimAffiliation unknown1
Ardillawati TajufriHasanuddin University1
Yasmin YasminHasanuddin University1
Muhammad Dalvi MustafaHasanuddin University1
Dian SafriniHasanuddin University1
Paramitha Sari KasdirHasanuddin University1
Abdul RasulHasanuddin University1
Suhada SuhadaHasanuddin University1
Nur Citra AynunHasanuddin University1
Masyita BJHasanuddin University1
Firman FirmanHasanuddin University1
Febri Yanti PanjaitanHasanuddin University1
Endah Murpi NingrumHasanuddin University1
Annisa BaharHasanuddin University1
Sitti FakhriyyahAffiliation unknown1
Sutinah MadeAffiliation unknown1
Muh Rifkhi RamadhanHasanuddin University1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/ponggawa/oai, first harvested 2 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">The Influence of Brand Image on Visitor’s Decision and Satisfaction at Tourism Destination Lego-Lego Sulsel </dc:title>
	<dc:creator xml:lang="en">Syawalia, Nurul</dc:creator>
	<dc:creator xml:lang="en">Jaya Gosari, Benny Audy</dc:creator>
	<dc:creator xml:lang="en">Adhawati, Sri Suro</dc:creator>
	<dc:subject xml:lang="en">marine tourism</dc:subject>
	<dc:subject xml:lang="en">brand image</dc:subject>
	<dc:subject xml:lang="en">visitor decision</dc:subject>
	<dc:subject xml:lang="en">visitor satisfaction</dc:subject>
	<dc:subject xml:lang="en">south sulawesi </dc:subject>
	<dc:description xml:lang="en">The Impact of Brand Image on Visitors' Decisions and Satisfaction at Tourism Destination Lego-Lego Sulawesi Selatan. This study uses quantitative associative methods, namely research that aims to determine the effect or relationship between two or more variables. This research was conducted on January 25 – February 1 at Lego-Lego Sulsel in Makassar City. Sampling, using non-probability sampling method supported by accidental sampling technique. The data sources used are primary and secondary data and then analyzed using Validity, Reliability, and Simple Regression Tests. Based on the Simple Regression Test results, Brand Image (X) has a positive and significant effect on the decision to visit Lego-Lego Tourism Destinations in South Sulawesi. This can be seen from the significance of Brand Image (X) 0.000 &amp;lt; 0.05. And the value of the t table = 1.98552, meaning that the value of tcount = greater than ttable (7.038 &amp;gt; 1.98552) as well as the results of the Partial significance test (T-Test) to prove the impact of the Brand Image variable (X) on visitors' satisfaction (Y2) Brand Image variable (X) has a positive and significant effect on visitors' satisfaction at Lego-Lego South Sulawesi Tourism Destinations. This can be seen from the significance of Brand Image (X) 0.000 &amp;lt; 0.05. And the value of the tcount is 1.9552, meaning that the value of the tcount = greater than the ttable (12.032 &amp;gt; 1.98552).</dc:description>
	<dc:publisher xml:lang="en">Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin </dc:publisher>
	<dc:date>2024-02-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/ponggawa/article/view/20601</dc:identifier>
	<dc:identifier>10.35911/ponggawa.v3i1.20601</dc:identifier>
	<dc:source xml:lang="en">PONGGAWA : Journal of Fisheries Socio-Economic; VOLUME 3, NOMOR 1, MAY 2023; 42-53</dc:source>
	<dc:source>2775-7196</dc:source>
	<dc:source>10.35911/ponggawa.v3i1</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/ponggawa/article/view/20601/11244</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 PONGGAWA : Journal of Fisheries Socio-Economic</dc:rights>
</oai_dc:dc>