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Education & Community PaDi UMKM Program as a Digital Literacy Effort for MSME Players

ELS Journal on Interdisciplinary Studies in Humanities · Vol. 7 No. 4 (2024) · pp. 607–616

DOI
10.34050/els-jish.v7i4.42302
ISSN
2621-0835, 2621-0843
Published
2024-12-10
Publisher
Hasanuddin University
Language
en
License
creativecommons.org/licenses/by-sa/4.0

Abstract

Digital literacy is a crucial issue for MSME players, lack of understanding in utilizing digital media hampers the ability to compete in the digital era. The focus of this research is to analyze the marketing communication strategy that PaDi UMKM has initiated in increasing digital literacy among MSME players. This research uses a qualitative approach with data collection techniques through in-depth interviews, literature studies and observation of marketing activities at PaDi Talks activities. The results found that PaDi UMKM succeeded in increasing the digital literacy of MSME players. The Padi Talks activity directly contributes to improving the digital literacy of MSME players. The concept of digitalization elements from JISC directly contributes to the improvement of digital literacy of MSME players. This program creates an ecosystem among MSME players in the form of access to digital resources needed to optimize their marketing and business operations.

Keywords

Collaboration network of the authors

6 authors · 9 co-authorship links · 3 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Muhammadiyah Prof Dr Hamka
  • Pelita Harapan University
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Farida HariyatiUniversitas Muhammadiyah Prof Dr Hamka1
Abdul Rahman HardiansyahUniversitas Muhammadiyah Prof Dr Hamka1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jish/oai, first harvested 3 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Education &amp; Community PaDi UMKM Program as a Digital Literacy Effort for MSME Players</dc:title>
	<dc:creator xml:lang="en">Puspita Cahyanto, Rizka</dc:creator>
	<dc:creator xml:lang="en">Dwi Agustini, Vilya</dc:creator>
	<dc:creator xml:lang="en">Qusnul Khotimah, Wininda</dc:creator>
	<dc:creator xml:lang="en">Kusuma Wardana, Agung</dc:creator>
	<dc:subject xml:lang="en">Digital Literacy</dc:subject>
	<dc:subject xml:lang="en">MSMEs</dc:subject>
	<dc:subject xml:lang="en">Marketing Communication</dc:subject>
	<dc:description xml:lang="en">Digital literacy is a crucial issue for MSME players, lack of understanding in utilizing digital media hampers the ability to compete in the digital era. The focus of this research is to analyze the marketing communication strategy that PaDi UMKM has initiated in increasing digital literacy among MSME players. This research uses a qualitative approach with data collection techniques through in-depth interviews, literature studies and observation of marketing activities at PaDi Talks activities.  The results found that PaDi UMKM succeeded in increasing the digital literacy of MSME players. The Padi Talks activity directly contributes to improving the digital literacy of MSME players. The concept of digitalization elements from JISC directly contributes to the improvement of digital literacy of MSME players. This program creates an ecosystem among MSME players in the form of access to digital resources needed to optimize their marketing and business operations.</dc:description>
	<dc:publisher xml:lang="en">Hasanuddin University</dc:publisher>
	<dc:date>2024-12-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jish/article/view/42302</dc:identifier>
	<dc:identifier>10.34050/els-jish.v7i4.42302</dc:identifier>
	<dc:source xml:lang="en">ELS Journal on Interdisciplinary Studies in Humanities; Vol. 7 No. 4 (2024): DECEMBER; 607-616</dc:source>
	<dc:source>2621-0835</dc:source>
	<dc:source>2621-0843</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jish/article/view/42302/12248</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Rizka Puspita Cahyanto, Vilya Dwi Agustini, Wininda Qusnul Khotimah, Agung Kusuma Wardana</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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