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Sikap Konsumen Terhadap Atribut Produk Kopi Coffee Campus di Kota Bandar Lampung

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 7 No. 6 (2022) · pp. 206–211

DOI
10.37149/jia.v7i6.81
ISSN
2527-273X
Published
2022-12-31
Publisher
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

The coffee shop industry is growing along with the increasing consumer interest in coffee-based beverage products. To win the coffee shop market competition, a marketing strategy can be considered by analyzing consumer behaviour through consumer attitudes towards products. This research looked at consumer attitudes towards Coffee Campus coffee products in Bandar Lampung City in 2021. A sample of 33 people was taken towards coffee consumers at Coffee Campus using the accidental sampling method. The data analysis method used is the Fishbein method, which analyzes the attributes of coffee products, including the belief variable and the evaluation variable of interest (evaluation). Research on consumer attitudes towards the characteristics of coffee campus coffee products in Bandar Lampung City gives the result that consumer attitudes towards coffee product attributes, which include taste, taste variants, product packaging, product design, product quality, brands, labels and service at the Coffee Campus coffee shop significantly overall have an optimistic category.

Keywords

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5 authors · 7 co-authorship links

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Co-authorOrganisationJoint articles
Firdawati FirdawatiAffiliation unknown1
Zukryandry ZukryandryAffiliation unknown1
Andra VidyariniAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, first harvested 4 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Sikap Konsumen Terhadap Atribut Produk Kopi Coffee Campus  di Kota Bandar Lampung</dc:title>
	<dc:creator>Kusmaria</dc:creator>
	<dc:creator>Fitri, Annisa</dc:creator>
	<dc:subject xml:lang="en-US">coffee</dc:subject>
	<dc:subject xml:lang="en-US">coffee shop</dc:subject>
	<dc:subject xml:lang="en-US">consumer attitudes</dc:subject>
	<dc:description xml:lang="en-US">The coffee shop industry is growing along with the increasing consumer interest in coffee-based beverage products. To win the coffee shop market competition, a marketing strategy can be considered by analyzing consumer behaviour through consumer attitudes towards products. This research looked at consumer attitudes towards Coffee Campus coffee products in Bandar Lampung City in 2021. A sample of 33 people was taken towards coffee consumers at Coffee Campus using the accidental sampling method. The data analysis method used is the Fishbein method, which analyzes the attributes of coffee products, including the belief variable and the evaluation variable of interest (evaluation). Research on consumer attitudes towards the characteristics of coffee campus coffee products in Bandar Lampung City gives the result that consumer attitudes towards coffee product attributes, which include taste, taste variants, product packaging, product design, product quality, brands, labels and service at the Coffee Campus coffee shop significantly overall have an optimistic category.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2022-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/81</dc:identifier>
	<dc:identifier>10.37149/jia.v7i6.81</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 7 No. 6 (2022); 206-211</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v7i6</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/81/19</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Kusmaria, Annisa Fitri</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>