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Potensi Pasar Pupuk Organik Masyarakat Perkotaan di Gorontalo: Tinjauan Aspek Pengetahuan dan Perilaku

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 8 No. 3 (2023) · pp. 199–206

DOI
10.37149/jia.v8i3.611
ISSN
2527-273X
Published
2023-08-07
Publisher
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This research aims to describe changes in the use of organic fertilizers in urban communities, both from the point of view of knowledge and behavior. This research was conducted in the period from February to April 2022. The population is urban in Gorontalo Province, with a random sample of 172 people with various professional characteristics. The research variables include people's perceptions, knowledge, and behavior regarding using organic fertilizers. Data were analyzed using descriptive statistics. The results showed that 95.3% of the urban community's perception of a suitable type of fertilizer chose organic fertilizer over non-organic fertilizer, and from the aspect of knowledge, as much as 69.8% knew the benefits of using organic fertilizer, both for plants and the environment and economic benefits. From the behavioral aspect, 83.7% of people are used to using organic fertilizers, and 62.8% prefer to use organic fertilizers compared to other fertilizers. The market potential for organic fertilizer for urban communities in Gorontalo Province based on aspects of knowledge and behavior is relatively high so that marketing can target urban communities. Communities can use agricultural shops with good reputations or images to obtain or trade organic fertilizers.

Keywords

Collaboration network of the authors

34 authors · 174 co-authorship links · 7 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Gorontalo
  • Politeknik Negeri Lhokseumawe
  • Universitas Dian Nuswantoro
  • State University of Makassar
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Fauzan ZakariaAffiliation unknown4
Wawan PembengoAffiliation unknown3
Dewa Oka SuparwataAffiliation unknown3
Ika Okhtora AngeliaAffiliation unknown3
Muhammad Arief AzisAffiliation unknown3
Silviana ArsyadAffiliation unknown3
Suyono DudeAffiliation unknown3
Fitria S. BaguAffiliation unknown3
Silvana AprilianiAffiliation unknown3
Meity M. MokogintaAffiliation unknown3
Satriawati PadeAffiliation unknown3
Md. Mijanur Rahman RajibAffiliation unknown3
Mansor HakimanAffiliation unknown3
Nurdin NurdinAffiliation unknown3
Ria IndrianiState University of Gorontalo2
Roymon PanjaitanUniversitas Dian Nuswantoro1
Muhammad HasanState University of Makassar1
Indra MawardiPoliteknik Negeri Lhokseumawe1
Zulkarnaini ZulkarnainiPoliteknik Negeri Lhokseumawe1
Sri Fatmawati IsiniState University of Gorontalo1
Chusnul Islamiyati JusufState University of Gorontalo1
Ramlan MustafaState University of Gorontalo1
Mu'min OkiState University of Gorontalo1
Karlena ArsyadState University of Gorontalo1
Elvira H. NgabitoState University of Gorontalo1
Nurdin NurdinAffiliation unknown1
Mohammad A AzisAffiliation unknown1
Yunnita RahimAffiliation unknown1
Mahmud KasimAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, first harvested 4 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Potensi Pasar Pupuk Organik Masyarakat Perkotaan di Gorontalo: Tinjauan Aspek Pengetahuan dan Perilaku</dc:title>
	<dc:creator>Nurdin, Nurdin</dc:creator>
	<dc:creator>Moonti, Agustinus</dc:creator>
	<dc:creator>Taha, Siswatiana R.</dc:creator>
	<dc:creator>Adam, Echan</dc:creator>
	<dc:creator>Rahman, Rival</dc:creator>
	<dc:subject xml:lang="en-US">attitude</dc:subject>
	<dc:subject xml:lang="en-US">citizen</dc:subject>
	<dc:subject xml:lang="en-US">civil</dc:subject>
	<dc:subject xml:lang="en-US">market</dc:subject>
	<dc:subject xml:lang="en-US">organic fertilizer</dc:subject>
	<dc:description xml:lang="en-US">This research aims to describe changes in the use of organic fertilizers in urban communities, both from the point of view of knowledge and behavior. This research was conducted in the period from February to April 2022. The population is urban in Gorontalo Province, with a random sample of 172 people with various professional characteristics. The research variables include people's perceptions, knowledge, and behavior regarding using organic fertilizers. Data were analyzed using descriptive statistics. The results showed that 95.3% of the urban community's perception of a suitable type of fertilizer chose organic fertilizer over non-organic fertilizer, and from the aspect of knowledge, as much as 69.8% knew the benefits of using organic fertilizer, both for plants and the environment and economic benefits. From the behavioral aspect, 83.7% of people are used to using organic fertilizers, and 62.8% prefer to use organic fertilizers compared to other fertilizers. The market potential for organic fertilizer for urban communities in Gorontalo Province based on aspects of knowledge and behavior is relatively high so that marketing can target urban communities. Communities can use agricultural shops with good reputations or images to obtain or trade organic fertilizers.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2023-08-07</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/611</dc:identifier>
	<dc:identifier>10.37149/jia.v8i3.611</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 8 No. 3 (2023); 199 - 206</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/611/84</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Nurdin, Agustinus Moonti, Siswatiana R. Taha, Echan Adam, Rival Rahman</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>