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Kelayakan Bisnis Tanaman Hias Anggrek Vanda di Kota Batu

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 8 No. 5 (2023) · pp. 433–440

DOI
10.37149/jia.v8i5.861
ISSN
2527-273X
Published
2023-10-31
Publisher
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

Based on the development of ornamental plant production of orchid plants. It continues to show vast numbers every year. This shows that orchid plants have the potential to be developed. The farmers' understanding of the prospect of farming and the economic value of Vanda orchid plants is minimal. It's often orchid business cannot be maximized. The purpose of this study is to analyze the financial feasibility of the vanda orchid ornamental plant business in Dd Orchid Nursery, Junrejo District, Batu City, using the R/C ratio, Break Event Point (BEP), Payback Period (PP), Net Present Value (NPV), and Internal Rate of Return (IRR). The population and sample of this study were all farmers in Dd Orchid Nursery, totalling 30 people. The research data was collected using questionnaires, interviews, and documentation techniques. Data analysis conducted includes R/C ratio, Break Event Point (BEP), Payback Period (PP), Net Present Value (NPV), and Internal Rate of Return (IRR). The data was analyzed using the Microsoft Excel program. The results showed an R/C ratio of 4.57. BEP business production is 645 bunches. BEP Price is Rp. 2.269. The payback period (PP) generated amounted to 1.19. Net present value (NPV) amounted to Rp. 27,909,153. And the IRR percentage value obtained is 84%. It can be concluded that the Vanda Orchid Business at DD' Orchid Nursery is a business that has excellent financial viability. Orchid farmers at DD' Orchid Nursery can continue to expand their target market and expand to other types of orchids with profitable profit values.

Keywords

Collaboration network of the authors

5 authors · 7 co-authorship links

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  • Universitas Tribhuwana Tunggadewi
  • Affiliation unknown
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Co-authorOrganisationJoint articles
Anung Prasetyo NugrohoAffiliation unknown1
Karunia Setyowati SurotoAffiliation unknown1
Anung Prasetyo NugrohoUniversitas Tribhuwana Tunggadewi1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, first harvested 4 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Kelayakan Bisnis Tanaman Hias Anggrek Vanda di Kota Batu</dc:title>
	<dc:creator>Suroto, Karunia Setyowati</dc:creator>
	<dc:creator>Setiaji, Jatmiko</dc:creator>
	<dc:subject xml:lang="en-US">financial feasibility analysis</dc:subject>
	<dc:subject xml:lang="en-US">internal rate of return</dc:subject>
	<dc:subject xml:lang="en-US">nett present value</dc:subject>
	<dc:subject xml:lang="en-US"> orchid</dc:subject>
	<dc:description xml:lang="en-US">Based on the development of ornamental plant production of orchid plants. It continues to show vast numbers every year. This shows that orchid plants have the potential to be developed. The farmers' understanding of the prospect of farming and the economic value of Vanda orchid plants is minimal. It's often orchid business cannot be maximized. The purpose of this study is to analyze the financial feasibility of the vanda orchid ornamental plant business in Dd Orchid Nursery, Junrejo District, Batu City, using the R/C ratio, Break Event Point (BEP), Payback Period (PP), Net Present Value (NPV), and Internal Rate of Return (IRR). The population and sample of this study were all farmers in Dd Orchid Nursery, totalling 30 people. The research data was collected using questionnaires, interviews, and documentation techniques. Data analysis conducted includes R/C ratio, Break Event Point (BEP), Payback Period (PP), Net Present Value (NPV), and Internal Rate of Return (IRR). The data was analyzed using the Microsoft Excel program. The results showed an R/C ratio of 4.57. BEP business production is 645 bunches. BEP Price is Rp. 2.269. The payback period (PP) generated amounted to 1.19. Net present value (NPV) amounted to Rp. 27,909,153. And the IRR percentage value obtained is 84%. It can be concluded that the Vanda Orchid Business at DD' Orchid Nursery is a business that has excellent financial viability. Orchid farmers at DD' Orchid Nursery can continue to expand their target market and expand to other types of orchids with profitable profit values.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2023-10-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/861</dc:identifier>
	<dc:identifier>10.37149/jia.v8i5.861</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 8 No. 5 (2023); 433 - 440</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v8i5</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/861/127</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Karunia Setyowati Suroto, Jatmiko Setiaji</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>