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Pengaruh Literasi Teknologi Pertanian Berbasis Augmented Reality terhadap Minat dan Kesadaran Generasi Z pada Modern Farming di Kota Parepare

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 10 No. 2 (2025) · pp. 177–184

DOI
10.37149/jia.v10i2.1702
ISSN
2527-273X
Published
2025-05-31
Publisher
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language
eng
License
creativecommons.org/licenses/by-sa/4.0/

Abstract

Regeneration in the agricultural sector is not going well because Generation Z is more interested in working in technology and creative industries, resulting in an aging workforce among farmers. The aim of this research is to create agricultural literacy media using Augmented Reality technology as an effort to enhance the interest and understanding of Generation Z towards the agricultural sector. The initial stage of the research involves creating a technology literacy media for agriculture using an Augmented Reality-based application. The second stage is carried out by providing literacy to Generation Z engaged in the agricultural sector in the form of introducing agricultural technology through the use of Augmented Reality-based literacy media. Data analysis from the research was conducted to measure the level of understanding and the increase in interest and awareness of Generation Z towards the modern agricultural sector after technology literacy was implemented. The results of the multiple linear regression test indicate that interest in modern farming is influenced by agricultural knowledge, interest in agriculture, and awareness of modern farming, with a value of 71.2%.

Keywords

Collaboration network of the authors

31 authors · 69 co-authorship links · 2 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Muhammadiyah University of Makassar
  • Universitas Halu Oleo
  • University of Indonesia
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Nur HasniMuhammadiyah University of Makassar1
Andi QuraisyMuhammadiyah University of Makassar1
La Ode Herman HalikaAffiliation unknown1
Sumadi DillaUniversitas Halu Oleo1
Nur AzisahAffiliation unknown1
Daeng ParokaAffiliation unknown1
Habibi PalippuiAffiliation unknown1
Nabila Ainun Nur RahmatAffiliation unknown1
Muhammad Rusydi AlwiAffiliation unknown1
Farianto FachruddinAffiliation unknown1
Syamsul AsriAffiliation unknown1
Mohammad Rizal FirmansyahAffiliation unknown1
Fadhil Rizki ClausthaldiAffiliation unknown1
Muhammad Rezky Pratama HarisAffiliation unknown1
Muhammad Risqan KhalisAffiliation unknown1
Iradhatullah RahimAffiliation unknown1
Bahruddin BahruddinAffiliation unknown1
Wahyu RasyidAffiliation unknown1
Sukmawati SukmawatiAffiliation unknown1
Yayuk LarasariAffiliation unknown1
Ahmad FadhilUniversity of Indonesia1
Muhammad HasyimAffiliation unknown1
Nurhayati RahmanAffiliation unknown1
Irianti BanduAffiliation unknown1
Mukarramah MachmudAffiliation unknown1
Nurcahaya NurcahayaAffiliation unknown1
Irwansyah RahmanAffiliation unknown1
ST Nurhumairah HalimAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, first harvested 4 Nov 2026, last seen 4 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Pengaruh Literasi Teknologi Pertanian Berbasis  Augmented Reality terhadap Minat dan Kesadaran Generasi Z  pada Modern Farming di Kota Parepare</dc:title>
	<dc:creator>Irwan, Irninthya Nanda Pratami</dc:creator>
	<dc:creator>Amir, Ashadi</dc:creator>
	<dc:creator>Wahyuddin, Wahyuddin</dc:creator>
	<dc:subject xml:lang="en-US">agriculture</dc:subject>
	<dc:subject xml:lang="en-US">agricultural technology</dc:subject>
	<dc:subject xml:lang="en-US">augmented reality</dc:subject>
	<dc:subject xml:lang="en-US">generation z</dc:subject>
	<dc:subject xml:lang="en-US">literacy</dc:subject>
	<dc:description xml:lang="en-US">Regeneration in the agricultural sector is not going well because Generation Z is more interested in working in technology and creative industries, resulting in an aging workforce among farmers. The aim of this research is to create agricultural literacy media using Augmented Reality technology as an effort to enhance the interest and understanding of Generation Z towards the agricultural sector. The initial stage of the research involves creating a technology literacy media for agriculture using an Augmented Reality-based application. The second stage is carried out by providing literacy to Generation Z engaged in the agricultural sector in the form of introducing agricultural technology through the use of Augmented Reality-based literacy media. Data analysis from the research was conducted to measure the level of understanding and the increase in interest and awareness of Generation Z towards the modern agricultural sector after technology literacy was implemented. The results of the multiple linear regression test indicate that interest in modern farming is influenced by agricultural knowledge, interest in agriculture, and awareness of modern farming, with a value of 71.2%.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2025-05-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/1702</dc:identifier>
	<dc:identifier>10.37149/jia.v10i2.1702</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 10 No. 2 (2025); 177 - 184</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v10i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/1702/393</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2025 Irninthya Nanda Pratami Irwan, Ashadi Amir, Wahyuddin</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0/</dc:rights>
</oai_dc:dc>