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Strategi Prioritas Pengembangan Usaha Penggemukan Sapi Potong di Kota Tanjungpinang dengan Menggunakan Metode Analytical Hierarchy Process (AHP)

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 10 No. 2 (2025) · pp. 119–131

DOI
10.37149/jia.v10i2.1786
ISSN
2527-273X
Published
2025-04-24
Publisher
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language
eng
License
creativecommons.org/licenses/by-sa/4.0/

Abstract

The increasing demand for beef in Tanjungpinang is reflected in the market opportunity. However, local beef production does not meet market demand. Thus, beef supplies are expected from outside the region. This dependency results from the area's minimal development and efficiency of beef cattle farming. The potential in the livestock sector is not fully utilized, thus creating opportunities to increase regional production and reduce dependence on external supplies. This research was conducted to develop a priority strategy for beef cattle development in Tanjungpinang. This study was conducted in Tanjungpinang using quantitative analysis methods. Purposive sampling is used as a technique. The subjects in this study included a population of farmers who have consistently run beef cattle farming businesses for the past 5 years. Referring to the predetermined criteria, the sample in this study consisted of 44 farmers. SWOT and Analytical Hierarchy Process (AHP) methods were used in data analysis. The priority strategies for developing the beef cattle fattening agribusiness in Tanjungpinang include establishing partnerships with the government and private sector, developing agricultural and livestock areas in potential subdistricts through modernization, implementing agribusiness livestock field schools and training on producing high-nutrient livestock feed, facilitating and socializing the KUR (Kredit Usaha Rakyat) program, increasing the beef cattle population, creating alternative feed from agricultural waste, introducing agricultural feed processing technologies, and superior cattle breeds tailored to local conditions, Improving the effectiveness of business management and optimizing the role and function of livestock groups and reapplying modern livestock practices from major production centers.

Keywords

Collaboration network of the authors

8 authors · 12 co-authorship links

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  • Universitas Pasir Pangaraian
  • Affiliation unknown
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Co-authorOrganisationJoint articles
Rina Febrinova Rina FebrinovaAffiliation unknown2
Dwi Angga NandawijaksanaAffiliation unknown1
Sriyono SriyonoAffiliation unknown1
Sunarko SetyawanAffiliation unknown1
Tintin SukartiniAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, first harvested 4 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Strategi Prioritas Pengembangan Usaha Penggemukan  Sapi Potong di Kota Tanjungpinang dengan Menggunakan Metode Analytical Hierarchy Process (AHP)</dc:title>
	<dc:creator>Sutrisno, Eko</dc:creator>
	<dc:creator>Kusmiati, Kusmiati</dc:creator>
	<dc:creator>Alfatih, Muhammad</dc:creator>
	<dc:subject xml:lang="en-US">analytical hierarchy process (AHP)</dc:subject>
	<dc:subject xml:lang="en-US">beef cattle fattening</dc:subject>
	<dc:subject xml:lang="en-US">SWOT analysis</dc:subject>
	<dc:description xml:lang="en-US">The increasing demand for beef in Tanjungpinang is reflected in the market opportunity. However, local beef production does not meet market demand. Thus, beef supplies are expected from outside the region. This dependency results from the area's minimal development and efficiency of beef cattle farming. The potential in the livestock sector is not fully utilized, thus creating opportunities to increase regional production and reduce dependence on external supplies. This research was conducted to develop a priority strategy for beef cattle development in Tanjungpinang. This study was conducted in Tanjungpinang using quantitative analysis methods. Purposive sampling is used as a technique. The subjects in this study included a population of farmers who have consistently run beef cattle farming businesses for the past 5 years. Referring to the predetermined criteria, the sample in this study consisted of 44 farmers. SWOT and Analytical Hierarchy Process (AHP) methods were used in data analysis. The priority strategies for developing the beef cattle fattening agribusiness in Tanjungpinang include establishing partnerships with the government and private sector, developing agricultural and livestock areas in potential subdistricts through modernization, implementing agribusiness livestock field schools and training on producing high-nutrient livestock feed, facilitating and socializing the KUR (Kredit Usaha Rakyat) program, increasing the beef cattle population, creating alternative feed from agricultural waste, introducing agricultural feed processing technologies, and superior cattle breeds tailored to local conditions, Improving the effectiveness of business management and optimizing the role and function of livestock groups and reapplying modern livestock practices from major production centers.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2025-04-24</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/1786</dc:identifier>
	<dc:identifier>10.37149/jia.v10i2.1786</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 10 No. 2 (2025); 119 - 131</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v10i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/1786/374</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2025 Eko Sutrisno, Kusmiati, Muhammad Alfatih</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0/</dc:rights>
</oai_dc:dc>