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Shallot Marketing Structure, Efficiency, and Challenges in an Island Region (Structure, Conduct, and Performance Analysis in Tomia Timur, Indonesia)

Jurnal Ilmiah Membangun Desa dan Pertanian · Vol. 10 No. 5 (2025) · pp. 521–530

DOI
10.37149/jimdp.v10i5.2206
ISSN
2527-2748
Published
2025-11-18
Publisher
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language
eng
License
creativecommons.org/licenses/by-sa/4.0/

Abstract

This study analyzes the structure, conduct, and performance (SCP) of shallot marketing in Tomia Timur District, Wakatobi Regency, Indonesia, an isolated island region with limited logistics. Using a descriptive approach, the research involved 30 shallot farmers and nine traders as respondents, selected through purposive, accidental, and snowball sampling methods. The results show an oligopsonistic market structure with high concentration at the trader level and competitive behavior among farmers. Traders dominated price-setting, while farmers acted as price takers. The marketing margin varied significantly across institutions, and the farmer's share was only 38.94%, below the fair threshold. The primary marketing obstacles were capital constraints and unfavorable pricing conditions. These findings highlight the need for market interventions in archipelagic agricultural zones to improve farmers' bargaining positions and marketing efficiency.

Keywords

Collaboration network of the authors

40 authors · 113 co-authorship links · 16 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Sulawesi Tenggara
  • Universitas Halu Oleo
  • State University of Makassar
  • Politeknik Negeri Samarinda
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
La Ode AmaluddinUniversitas Halu Oleo2
Surdin SurdinUniversitas Halu Oleo2
Muhammad HasanState University of Makassar2
Rezhi EffendiAffiliation unknown1
Supriadi SupriadiPoliteknik Negeri Samarinda1
La Ode MunawirUniversitas Sulawesi Tenggara1
Nindy Ade MarsalenaUniversitas Sulawesi Tenggara1
Niken Yulia YusufUniversitas Sulawesi Tenggara1
Jhony ArjoniUniversitas Sulawesi Tenggara1
Rahmat ManafUniversitas Sulawesi Tenggara1
Rofy UsyanUniversitas Sulawesi Tenggara1
Lasania LasaniaUniversitas Sulawesi Tenggara1
Iyan SofyanUniversitas Sulawesi Tenggara1
Virya SuprayogiUniversitas Sulawesi Tenggara1
M YusufUniversitas Sulawesi Tenggara1
Yoo Eka Yana KansilUniversitas Halu Oleo1
Nani YuniarUniversitas Halu Oleo1
Irma YunawatiUniversitas Halu Oleo1
Lade Albar KalzaUniversitas Halu Oleo1
Rahman RahmanAffiliation unknown1
Erniwati ErniwatiAffiliation unknown1
Rosliana EsoAffiliation unknown1
Agus TrisnawatiAffiliation unknown1
Ismail AkbarAffiliation unknown1
Asni Ari SatriaAffiliation unknown1
Sitti KasmiatiAffiliation unknown1
Isman HarnasAffiliation unknown1
Kurniawan Indo BasmalaAffiliation unknown1
Meli SusantiAffiliation unknown1
Istiqomah IstiqomahAffiliation unknown1
La Ode HasminAffiliation unknown1
Khalil Abdul WahidAffiliation unknown1
Dinda Sulistya Ningrum Dinda Sulistya NingrumAffiliation unknown1
Muslimin MusliminAffiliation unknown1
Yani Ulfah PasoaAffiliation unknown1
Anita Diah PahlewiAffiliation unknown1
Vita NoviantiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIMDP/oai, first harvested 4 Nov 2026, last seen 4 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Shallot Marketing Structure, Efficiency, and Challenges in an Island Region (Structure, Conduct, and Performance Analysis in Tomia Timur, Indonesia)</dc:title>
	<dc:creator>Ramli, Ramli</dc:creator>
	<dc:creator>Rifani, Wardana</dc:creator>
	<dc:creator>Mustari, Mustari</dc:creator>
	<dc:subject xml:lang="en-US">efficiency</dc:subject>
	<dc:subject xml:lang="en-US">island marketing</dc:subject>
	<dc:subject xml:lang="en-US">SCP approach</dc:subject>
	<dc:subject xml:lang="en-US">shallot</dc:subject>
	<dc:subject xml:lang="en-US">structure-conduct-performance</dc:subject>
	<dc:description xml:lang="en-US">This study analyzes the structure, conduct, and performance (SCP) of shallot marketing in Tomia Timur District, Wakatobi Regency, Indonesia, an isolated island region with limited logistics. Using a descriptive approach, the research involved 30 shallot farmers and nine traders as respondents, selected through purposive, accidental, and snowball sampling methods. The results show an oligopsonistic market structure with high concentration at the trader level and competitive behavior among farmers. Traders dominated price-setting, while farmers acted as price takers. The marketing margin varied significantly across institutions, and the farmer's share was only 38.94%, below the fair threshold. The primary marketing obstacles were capital constraints and unfavorable pricing conditions. These findings highlight the need for market interventions in archipelagic agricultural zones to improve farmers' bargaining positions and marketing efficiency.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2025-11-18</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIMDP/article/view/2206</dc:identifier>
	<dc:identifier>10.37149/jimdp.v10i5.2206</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Ilmiah Membangun Desa dan Pertanian; Vol. 10 No. 5 (2025); 521 - 530</dc:source>
	<dc:source>2527-2748</dc:source>
	<dc:source>10.37149/jimdp.v10i5</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIMDP/article/view/2206/464</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2025 Ramli, Wardana Rifani, Mustari</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0/</dc:rights>
</oai_dc:dc>