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Marketing Channel Analysis of Robusta and Arabica Coffee in Gandang Batu Sillanan District Tana Toraja Regency

International Journal of Agricultural Social Economics and Rural Development (Ijaserd) · Vol. 3 No. 1 (2023) · pp. 1–8

DOI
10.37149/ijaserd.v3i1.1024
ISSN
2774-9126
Published
2023-04-01
Publisher
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This research was motivated by the advantages, margins and efficiency of robusta and arabica coffee marketing in Gandang Batu Sillanan District, Tana Toraja Regency. This research aims(1) knowing the marketing channels of robusta and arabica coffee in gandang batu sillanan district of tana toraja regency (2) knowing the benefits and marketing margins of robusta and arabica coffee in gandang batu sillanan district of tana toraja regency and (3) Knowing the level of marketing efficiency and total efficacy of robusta and arabica coffee in gandang batu sillanan district of tana toraja regency.The study was analyzed using descriptive, margin and farmer's share analysis. The population and samples in the study used the purposive sampling method, which is a deliberate sampling technique using the criteria that coffee farmers' main livelihoods as coffee farmers, the determination of merchant respondents was determined using the snowball sampling method. This research obtained the following results; (1)marketing channels from farmers to consumers, namely;(a)Farmers sell to wholesalers then sell to consumers(b)Farmers sell to collecting merchants then sold to wholesalers and then sell them to consumers (2)On channel I wholesalers get a profit of IDR 11,795/kgand a margin of IDR12,000/kg while channel II collecting merchants get a profit of IDR4,639/kg and a margin of IDR5,000/kg while wholesalers get IDR 11,795/kg and margins of IDR 12,000/kg. (3)Percentage of the price share received by the manufacturer on channel I is 59% and channel II is 64%. The total number of large traders on channel I is IDR 12,974,500, while in channel II the total profit of collecting traders amounted to IDR 4,764,840 and wholesalers of IDR 4,175,100.

Keywords

Collaboration network of the authors

40 authors · 95 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Politeknik Negeri Bengkalis
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Munirwan ZaniUniversitas Halu Oleo4
Lukman YunusUniversitas Halu Oleo3
Budiyanto BudiyantoUniversitas Halu Oleo2
R. Marsuki IswandiUniversitas Halu Oleo2
Rosmawaty RosmawatyUniversitas Halu Oleo2
Andi BahrunUniversitas Halu Oleo1
Jamili JamiliUniversitas Halu Oleo1
Fahria Nadiryati SadimantaraUniversitas Halu Oleo1
Adam AdamPoliteknik Negeri Bengkalis1
Jusmiaty JusmiatyAffiliation unknown1
Muhammad Akib TuwoUniversitas Halu Oleo1
Yudha Ramadhan BahariUniversitas Halu Oleo1
Fayadh Mahdi HalidaUniversitas Halu Oleo1
Muh. Arief DirgantoroAffiliation unknown1
Muhammad RudiawanUniversitas Halu Oleo1
Nurnaningsi NurnaningsiAffiliation unknown1
Nurmiati NurmiatiAffiliation unknown1
Irianingsih IrianingsihAffiliation unknown1
Gusmin Sarif AmaneUniversitas Halu Oleo1
La Ode GeoUniversitas Halu Oleo1
Ilma Sarimustaqiyma RianseUniversitas Halu Oleo1
Darlis Irmansyah S.Affiliation unknown1
Syamsuddin SyamsuddinUniversitas Halu Oleo1
Muhammad Aswar LimiUniversitas Halu Oleo1
Dewi Maulana MuninggarUniversitas Halu Oleo1
Muhammad SyukriUniversitas Halu Oleo1
Mian Ida ParwatiUniversitas Halu Oleo1
Abdi AbdiUniversitas Halu Oleo1
Orisa Adi PutraUniversitas Halu Oleo1
Sulastina SulastinaUniversitas Halu Oleo1
Sukmawati AbdullahUniversitas Halu Oleo1
Rahayu Endah PurwantiUniversitas Halu Oleo1
Normal Bivariant PadangaranUniversitas Halu Oleo1
Pertiwi SyarniUniversitas Halu Oleo1
Waode FatmawatiUniversitas Halu Oleo1
Agustono SlametUniversitas Halu Oleo1
Idul LafiUniversitas Halu Oleo1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/ijaserd/oai, first harvested 4 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Marketing Channel Analysis of Robusta and Arabica Coffee  in Gandang Batu Sillanan District Tana Toraja Regency</dc:title>
	<dc:creator>Wasti, Wasti</dc:creator>
	<dc:creator>Bahari, Bahari</dc:creator>
	<dc:creator>Surni, Surni</dc:creator>
	<dc:subject xml:lang="en-US">arabica coffee</dc:subject>
	<dc:subject xml:lang="en-US">farmers </dc:subject>
	<dc:subject xml:lang="en-US">marketing channels</dc:subject>
	<dc:subject xml:lang="en-US">robusta coffee</dc:subject>
	<dc:description xml:lang="en-US">This research was motivated by the advantages, margins and efficiency of robusta and arabica coffee marketing in Gandang Batu Sillanan District, Tana Toraja Regency. This research aims(1) knowing the marketing channels of robusta and arabica coffee in gandang batu sillanan district of tana toraja regency (2) knowing the benefits and marketing margins of robusta and arabica coffee in gandang batu sillanan district of tana toraja regency and (3) Knowing the level of marketing efficiency and total efficacy of robusta and arabica coffee in gandang batu sillanan district of tana toraja regency.The study was analyzed using descriptive, margin and farmer's share analysis. The population and samples in the study used the purposive sampling method, which is a deliberate sampling technique using the criteria that coffee farmers' main livelihoods as coffee farmers, the determination of merchant respondents was determined using the snowball sampling method. This research obtained the following results; (1)marketing channels from farmers to consumers, namely;(a)Farmers sell to wholesalers then sell to consumers(b)Farmers sell to collecting merchants then sold to wholesalers and then sell them to consumers (2)On channel I wholesalers get a profit of IDR 11,795/kgand a margin of IDR12,000/kg while channel II collecting merchants get a profit of IDR4,639/kg and a margin of IDR5,000/kg while wholesalers get IDR 11,795/kg and margins of IDR 12,000/kg. (3)Percentage of the price share received by the manufacturer on channel I is 59% and channel II is 64%. The total number of large traders on channel I is IDR 12,974,500, while in channel II the total profit of collecting traders amounted to IDR 4,764,840 and wholesalers of IDR 4,175,100.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2023-04-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/ijaserd/article/view/1024</dc:identifier>
	<dc:identifier>10.37149/ijaserd.v3i1.1024</dc:identifier>
	<dc:source xml:lang="en-US">International Journal of Agricultural Social Economics and Rural Development (Ijaserd); Vol. 3 No. 1 (2023); 1 - 8</dc:source>
	<dc:source>2774-9126</dc:source>
	<dc:source>10.37149/ijaserd.v3i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/ijaserd/article/view/1024/158</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Wasti, Bahari, Surni</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>