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The Dragon Fruit Business Development Strategy using Analytical Hierarchy Process

International Journal of Agricultural Social Economics and Rural Development (Ijaserd) · Vol. 3 No. 2 (2023) · pp. 74–78

DOI
10.37149/ijaserd.v3i2.1036
ISSN
2774-9126
Published
2023-10-01
Publisher
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to analyze the priority strategy for developing dragon fruit farming using the Analytical Hierarchy Process. This research was conducted from October to November 2021 in Lalonggida, Watulondo Village, Puuwatu District, Kendari City. The data consists of primary and secondary data collected through in-depth interviews and questionnaires. Key informants are resource persons consisting of policymakers (Secretary of the Puuwatu Sub-district and Lalonggida Village Head), agricultural extension officers, administrators, and members of the Matirodeceng farmer group. Data analysis used AHP ( Analytical Hierarchy Process) analysis. The results of this study indicate that the priority of the Matirodeceng farmer group's primary strategy is to develop dragon fruit farming through collaboration and institutional strengthening, providing business capital and agricultural machinery.

Keywords

Collaboration network of the authors

40 authors · 92 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Hartina BatoaUniversitas Halu Oleo4
Anas NikoyanUniversitas Halu Oleo3
Haji SaedimanUniversitas Halu Oleo3
Munirwan ZaniUniversitas Halu Oleo2
Yusran YusranUniversitas Halu Oleo2
La Ode Kasno ArifUniversitas Halu Oleo2
Lukman YunusUniversitas Halu Oleo2
Megawati MegawatiUniversitas Halu Oleo2
Werni MaripadangUniversitas Halu Oleo1
Salahuddin SalahuddinUniversitas Halu Oleo1
Lilis SevenUniversitas Halu Oleo1
Ni Ketut Hintan AriyaniUniversitas Halu Oleo1
Hasniawati HasniawatiUniversitas Halu Oleo1
Sitti Nur IsnianUniversitas Halu Oleo1
Sri YulistikaUniversitas Halu Oleo1
Winda Eka PutriUniversitas Halu Oleo1
Sukmawati AbdullahUniversitas Halu Oleo1
Anita BeatrixUniversitas Halu Oleo1
Neliati NeliatiUniversitas Halu Oleo1
Suriana SurianaUniversitas Halu Oleo1
Muh. ArisantoUniversitas Halu Oleo1
Muhammad Aras SaputraUniversitas Halu Oleo1
Nurmiati NurmiatiAffiliation unknown1
Bahari BahariUniversitas Halu Oleo1
Sarinah SarinahUniversitas Halu Oleo1
Heriyanto HeriyantoUniversitas Halu Oleo1
Usman RianseUniversitas Halu Oleo1
Isra FebrianaUniversitas Halu Oleo1
Iskandar IskandarUniversitas Halu Oleo1
Susiana SusianaUniversitas Halu Oleo1
Riska RiskaUniversitas Halu Oleo1
Dasmin SiduUniversitas Halu Oleo1
Rollyani RollyaniUniversitas Halu Oleo1
Yani TaufikUniversitas Halu Oleo1
Agus Eko PrionoUniversitas Halu Oleo1
Harapin HafidUniversitas Halu Oleo1
Muhammad Aswan TahyatUniversitas Halu Oleo1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/ijaserd/oai, first harvested 4 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The Dragon Fruit Business Development Strategy using  Analytical Hierarchy Process</dc:title>
	<dc:creator>Amaliah, Filsa Rezky</dc:creator>
	<dc:creator>Rosmawaty, Rosmawaty</dc:creator>
	<dc:creator>Yusria, Wa Ode</dc:creator>
	<dc:subject xml:lang="en-US">AHP</dc:subject>
	<dc:subject xml:lang="en-US">development</dc:subject>
	<dc:subject xml:lang="en-US">dragon fruit farming</dc:subject>
	<dc:subject xml:lang="en-US">strategy</dc:subject>
	<dc:description xml:lang="en-US">This study aims to analyze the priority strategy for developing dragon fruit farming using the Analytical Hierarchy Process. This research was conducted from October to November 2021 in Lalonggida, Watulondo Village, Puuwatu District, Kendari City. The data consists of primary and secondary data collected through in-depth interviews and questionnaires. Key informants are resource persons consisting of policymakers (Secretary of the Puuwatu Sub-district and Lalonggida Village Head), agricultural extension officers, administrators, and members of the Matirodeceng farmer group. Data analysis used AHP ( Analytical Hierarchy Process) analysis. The results of this study indicate that the priority of the Matirodeceng farmer group's primary strategy is to develop dragon fruit farming through collaboration and institutional strengthening, providing business capital and agricultural machinery.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2023-10-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/ijaserd/article/view/1036</dc:identifier>
	<dc:identifier>10.37149/ijaserd.v3i2.1036</dc:identifier>
	<dc:source xml:lang="en-US">International Journal of Agricultural Social Economics and Rural Development (Ijaserd); Vol. 3 No. 2 (2023); 74 - 78</dc:source>
	<dc:source>2774-9126</dc:source>
	<dc:source>10.37149/ijaserd.v3i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/ijaserd/article/view/1036/169</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Filsa Rezky Amaliah, Rosmawaty, Wa Ode Yusria</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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