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PENDAMPINGAN PENGEMBANGAN UMKM RETAIL DI MASA PANDEMI

Jurnal Dinamika Pengabdian · Vol. 9 No. 1 (2023) · pp. 77–86

DOI
10.20956/jdp.v9i1.21207
ISSN
2528-3219, 2460-8173
Published
2023-11-06
Publisher
Departemen Budidaya Pertanian Fakultas Pertanian UNHAS
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

Sektor UMKM Retail merupakan salah satu usaha yang saat ini terkena dampak dari pandemi. Tujuan pengabdian ini untuk meningkatkan kualitas UMKM Retail dan meningkatkan eksistensi melalui pendampingan pemasaran berbasis digital, pembukuan keuangan usaha, dan pengelolaan usaha yaitu pembayaran berbasis digital melalui QR Code. Metode yang digunakan adalah observasi, wawancara, pengenalan, dan pelatihan. Proses pelaksanaan program kerja ini dilakukan secara bertahap, berkesinambungan, dan berkelanjutan. Hasil kegiatan memberikan dampak positif bahwa pelaku UMKM dalam memasarkan produk berbasis digital mampu melakukan secara mandiri sehingga meningkatkan pendapatan UMKM. Hasil pengelolaan pembayaran menunjukkan bahwa pelaku UMKM dalam proses pembayaran ini mampu menarik konsumen asing yang lebih sering menggunakan aplikasi digital. Hasil pendampingan pembukuan menunjukkan seluruh pelaku UMKM Retail awalnya kurang paham menjadi paham dalam pembukuan keuangan. Manfaat dari kegiatan pengabdian kepada masyarakatini yaitu dapat membantu meningkat penjualan di tengah pandemi Covid 19. Kata kunci: Pemasaran digital, pendampingan pembukuan, pengelolaan UMKM Retail. ABSTRACT The MSME Retail sector is one of the businesses currently affected by the pandemic. The purpose of this community service is to improve the quality of MSMEs Retail and increase existence through digital-based marketing assistance, business finance bookkeeping, and business management, namely digital-based payments through QR Code. The methods used are observation, interview, introduction, and training. The process of implementing this work program is carried out gradually, continuously, and continuously. The results of the activities have a positive impact that MSME actors in marketing digital-based products can perform independently to increase MSME revenue. The results of payment management show that MSMEs in this payment process are able to attract foreign consumers who use digital applications more often. The results of bookkeeping assistance showed that all MSME Retail actors initially did not understand how to understand financial bookkeeping. The benefits of community service activities can help increase sales in the midst of the Covid 19 pandemic. Keywords: Digital marketing, bookkeeping assistance, retail MSME management.

Keywords

Collaboration network of the authors

29 authors · 56 co-authorship links

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  • University of National Education
  • Affiliation unknown
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Co-authorOrganisationJoint articles
Ni Made Sepiyentia Angdwia SariAffiliation unknown1
Ni Wayan Eka PuspitaningsihUniversity of National Education1
Ni Made Prilia SuyatminiAffiliation unknown1
Ni Putu Ayu Wulan Purnama DewiAffiliation unknown1
Ni Luh Yogiswari Ananda LaksmiAffiliation unknown1
A.A.Ngr.Eddy Supriyadinata GordaAffiliation unknown1
Ida Ayu Oka MartiniAffiliation unknown1
I Made Bagus Lawa Pradnyanthya WartikaAffiliation unknown1
Anak Agung Putu Putra MahendraAffiliation unknown1
I Putu Andi WirawanAffiliation unknown1
I Nengah WirsaAffiliation unknown1
Komang Adi Tresna PutraAffiliation unknown1
I Kadek Agus Windu AdiAffiliation unknown1
Ida Bagus Teja PramanaAffiliation unknown1
Made MulyadiAffiliation unknown1
A.A.A. Ngr. Sri Rahayu GordaAffiliation unknown1
Charles Triyono MulaAffiliation unknown1
Ketut Elly SutrisniAffiliation unknown1
Dewa Ayu Made Sinyoritha Anantha DewiAffiliation unknown1
Kenny Adinata GumiAffiliation unknown1
Ida Ayu Agung Arthamevia Prama IswariAffiliation unknown1
Ardell Hugo GunawanAffiliation unknown1
Bella Aulia PutriAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jdp/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">PENDAMPINGAN PENGEMBANGAN UMKM RETAIL DI MASA PANDEMI</dc:title>
	<dc:creator xml:lang="en">Setiari, Santi</dc:creator>
	<dc:creator xml:lang="en">Sarchan, Billy</dc:creator>
	<dc:creator xml:lang="en">Rosita, Yulia</dc:creator>
	<dc:creator xml:lang="en">Mahyuni, Luh Putu</dc:creator>
	<dc:creator xml:lang="en">Mandira, I Made Chandra </dc:creator>
	<dc:creator xml:lang="en">Budiadnyani, Ni Putu</dc:creator>
	<dc:subject xml:lang="en">Pemasaran digital</dc:subject>
	<dc:subject xml:lang="en">Pendampingan pembukuan</dc:subject>
	<dc:subject xml:lang="en">Pengelolaan UMKM Retail</dc:subject>
	<dc:description xml:lang="en">Sektor UMKM Retail merupakan salah satu usaha yang saat ini terkena dampak dari pandemi. Tujuan pengabdian ini untuk meningkatkan kualitas UMKM Retail dan meningkatkan eksistensi melalui pendampingan pemasaran berbasis digital, pembukuan keuangan usaha, dan pengelolaan usaha yaitu pembayaran berbasis digital melalui QR Code. Metode yang digunakan adalah observasi, wawancara, pengenalan, dan pelatihan. Proses pelaksanaan program kerja ini dilakukan secara bertahap, berkesinambungan, dan berkelanjutan. Hasil kegiatan memberikan dampak positif bahwa pelaku UMKM dalam memasarkan produk berbasis digital mampu melakukan secara mandiri sehingga meningkatkan pendapatan UMKM. Hasil pengelolaan pembayaran menunjukkan bahwa pelaku UMKM dalam proses pembayaran ini mampu menarik konsumen asing yang lebih sering menggunakan aplikasi digital. Hasil pendampingan pembukuan menunjukkan seluruh pelaku UMKM Retail awalnya kurang paham menjadi paham dalam pembukuan keuangan. Manfaat dari kegiatan pengabdian kepada masyarakatini  yaitu dapat membantu meningkat penjualan di tengah pandemi Covid 19.
Kata kunci: Pemasaran digital, pendampingan pembukuan, pengelolaan UMKM Retail.
ABSTRACT
The MSME Retail sector is one of the businesses currently affected by the pandemic. The purpose of this community service is to improve the quality of MSMEs Retail and increase existence through digital-based marketing assistance, business finance bookkeeping, and business management, namely digital-based payments through QR Code. The methods used are observation, interview, introduction, and training. The process of implementing this work program is carried out gradually, continuously, and continuously. The results of the activities have a positive impact that MSME actors in marketing digital-based products can perform independently to increase MSME revenue. The results of payment management show that MSMEs in this payment process are able to attract foreign consumers who use digital applications more often. The results of bookkeeping assistance showed that all MSME Retail actors initially did not understand how to understand financial bookkeeping. The benefits of community service activities can help increase sales in the midst of the Covid 19 pandemic.
Keywords: Digital marketing, bookkeeping assistance, retail MSME management.</dc:description>
	<dc:publisher xml:lang="en">Departemen Budidaya Pertanian Fakultas Pertanian UNHAS</dc:publisher>
	<dc:date>2023-11-06</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jdp/article/view/21207</dc:identifier>
	<dc:identifier>10.20956/jdp.v9i1.21207</dc:identifier>
	<dc:source xml:lang="en">Jurnal Dinamika Pengabdian; Vol. 9 No. 1 (2023): JURNAL DINAMIKA PENGABDIAN VOL. 9 NO. 1 OKTOBER 2023; 77-86</dc:source>
	<dc:source>2528-3219</dc:source>
	<dc:source>2460-8173</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jdp/article/view/21207/10517</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2023 Jurnal Dinamika Pengabdian (JDP)</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>