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STRATEGI PENINGKATAN DAYA SAING USAHA MIKRO DAN KECIL MELALUI DIGITAL MARKETING DI KECAMATAN PALANGGA KABUPATEN GOWA

Jurnal Dinamika Pengabdian · Vol. 9 No. 2 (2024) · pp. 243–253

DOI
10.20956/jdp.v9i2.34671
ISSN
2528-3219, 2460-8173
Published
2024-05-26
Publisher
Departemen Budidaya Pertanian Fakultas Pertanian UNHAS
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

Strategi Peningkatan Daya Saing Usaha Mikro dan Kecil melalui Digital Marketing Di Kecamatan Palalangga Kabupaten Gowa merupakan kegiatan pengabdian kepada masyarakat yang bertujuan memberi manfaat dan pengetahuan bagi usaha mikro dan kecil dalam upaya meningkatkan daya saing bagi produk. Melalui pelatihan ini akan diajarkan strategi pemasaran melalui inovasi digital marketing dengan menggunakan platform media sosial, market place dan e-commerce. Tujuannya adalah agar pemasaran produk yang dilakukan dapat menjangkau konsumen lebih luas, selain itu diajarkan inovasi produk UMKM berupa pengemasan produk makan dan non makanan serta labeling sehingga produk UMKM tersebut memiliki daya saing tinggi di pasar digital. Mitra pelaku usaha mikro dan kecil juga diajarkan bagaimana cara mengakses kredit perbankan yang murah sebagai solusi masalah permodalan. Kegiatan ini bertujuan agar para pelaku UMK dapat memperoleh pengetahuan dan keterampilan dalam memasarkan produknya melalui digital marketing sebagai salah satu strategi dalam meningkatkan daya saing UMK agar dapat meningkatkan omzet penjualannya dan meningkatkan kesejahteraan pelaku UMK di Kecamatan Palangga Kabupaten Gowa. Kata kunci: UMK, Daya Saing, Digital Marketing. ABSTRACT The Strategy for Increasing the Competitiveness of Micro and Small Businesses through Digital Marketing in Palalangga District, Gowa Regency is a Community Service Activity that aims to provide benefits and knowledge for micro and small businesses to increase product competitiveness. Through this training, marketing strategies will be taught through Digital Marketing innovation using social media platforms, marketplaces and e-commerce. The goal is that product marketing is carried out to reach wider consumers, besides that MSME product innovation is taught in the form of packaging for food and non-food products and labeling so that MSME products have high competitiveness in the digital market. In addition, it is taught how these micro and small business actors can access cheap bank credit as a solution to capital problems. This activity aims to enable MSEs to gain knowledge and skills in marketing their products through the digital market as a strategy in increasing MSEs' competitiveness in order to increase their sales turnover and improve the welfare of MSEs in Palangga District, Gowa Regency. Keywords: MSE, Competitiveness, Digital Marketing.

Keywords

Collaboration network of the authors

40 authors · 114 co-authorship links · 26 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Hasanuddin University
  • Universitas Halu Oleo
  • Universitas Airlangga
  • Universitas Islam Negeri Palopo
  • Federal University of Technology
  • KolaDaisi University
  • Gunadarma University
  • Other organisations
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Fatmawati FatmawatiHasanuddin University8
Cicik AlfiniyahUniversitas Airlangga5
Nur Dwiana Sari SaudiHasanuddin University5
Agussalim AgussalimAffiliation unknown2
WahdaAffiliation unknown2
Afeez AbidemiFederal University of Technology2
John Olajide AkanniKolaDaisi University2
Kezia Yansen PasangGunadarma University2
Julianto JuliantoUniversitas Islam Negeri Ar-Raniry2
Wahyuni HusainUniversitas Islam Negeri Palopo1
Muhammad Ashabul KahfiUniversitas Islam Negeri Palopo1
Agus IndiyantoUniversitas Gadjah Mada1
Bahtiar BahtiarUniversitas Halu Oleo1
Fitriah AmirUniversitas Halu Oleo1
Stefanie Jessica Henny LarasatiDiponegoro University1
Chairun Annisa AryantiUniversitas Halu Oleo1
Novita WulandariHasanuddin University1
Juhasni BaharHasanuddin University1
Andi KusumawatiHasanuddin University1
Mursalim NohongAffiliation unknown1
AlimuddinAffiliation unknown1
SabirAffiliation unknown1
Abdullah SanusiAffiliation unknown1
Shinta Dewi Sugiharti TiksonAffiliation unknown1
Sri UlfaAffiliation unknown1
Muhammad RifaiAffiliation unknown1
FatmawatiAffiliation unknown1
WahdaAffiliation unknown1
Muhammad RifaiHasanuddin University1
Farhana Ramdhani SumardiAffiliation unknown1
Muhammad Iqramul HasyimHasanuddin University1
Asty AlmaidaHasanuddin University1
Ihya UlumuddinHasanuddin University1
Yohanis RantelinoHasanuddin University1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jdp/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">STRATEGI PENINGKATAN DAYA SAING USAHA MIKRO DAN KECIL MELALUI DIGITAL MARKETING DI KECAMATAN PALANGGA KABUPATEN GOWA</dc:title>
	<dc:creator xml:lang="en">Fitrianti, Retno</dc:creator>
	<dc:creator xml:lang="en">Fatmawati, Fatmawati</dc:creator>
	<dc:creator xml:lang="en">Wahda, Wahda</dc:creator>
	<dc:creator xml:lang="en">Zaenal, Mirzalina</dc:creator>
	<dc:creator xml:lang="en">Nurqamar, Insany Fitri </dc:creator>
	<dc:creator xml:lang="en">Cynthia S, Daniella</dc:creator>
	<dc:subject xml:lang="en">UKM</dc:subject>
	<dc:subject xml:lang="en">Daya saing</dc:subject>
	<dc:subject xml:lang="en">Digital Marketing</dc:subject>
	<dc:description xml:lang="en">Strategi Peningkatan Daya Saing Usaha Mikro dan Kecil melalui Digital Marketing Di Kecamatan Palalangga Kabupaten Gowa merupakan kegiatan pengabdian kepada masyarakat yang bertujuan memberi manfaat dan pengetahuan bagi usaha mikro dan kecil dalam upaya meningkatkan daya saing bagi produk.  Melalui pelatihan ini akan diajarkan strategi pemasaran melalui inovasi digital marketing dengan menggunakan platform media sosial, market place dan e-commerce. Tujuannya adalah agar pemasaran produk yang dilakukan dapat menjangkau konsumen lebih luas, selain itu diajarkan inovasi produk UMKM berupa pengemasan produk makan dan non makanan serta labeling sehingga produk UMKM tersebut memiliki daya saing tinggi di pasar digital. Mitra pelaku usaha mikro dan kecil juga diajarkan bagaimana cara mengakses kredit perbankan yang murah sebagai solusi masalah permodalan. Kegiatan ini bertujuan agar para pelaku UMK dapat memperoleh pengetahuan dan keterampilan dalam memasarkan produknya melalui digital marketing sebagai salah satu strategi dalam meningkatkan daya saing UMK agar dapat meningkatkan omzet penjualannya dan meningkatkan kesejahteraan pelaku UMK di Kecamatan Palangga Kabupaten Gowa.
Kata kunci: UMK, Daya Saing, Digital Marketing.
ABSTRACT
The Strategy for Increasing the Competitiveness of Micro and Small Businesses through Digital Marketing in Palalangga District, Gowa Regency is a Community Service Activity that aims to provide benefits and knowledge for micro and small businesses to increase product competitiveness. Through this training, marketing strategies will be taught through Digital Marketing innovation using social media platforms, marketplaces and e-commerce. The goal is that product marketing is carried out to reach wider consumers, besides that MSME product innovation is taught in the form of packaging for food and non-food products and labeling so that MSME products have high competitiveness in the digital market. In addition, it is taught how these micro and small business actors can access cheap bank credit as a solution to capital problems. This activity aims to enable MSEs to gain knowledge and skills in marketing their products through the digital market as a strategy in increasing MSEs' competitiveness in order to increase their sales turnover and improve the welfare of MSEs in Palangga District, Gowa Regency.
Keywords: MSE, Competitiveness, Digital Marketing.</dc:description>
	<dc:publisher xml:lang="en">Departemen Budidaya Pertanian Fakultas Pertanian UNHAS</dc:publisher>
	<dc:date>2024-05-26</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jdp/article/view/34671</dc:identifier>
	<dc:identifier>10.20956/jdp.v9i2.34671</dc:identifier>
	<dc:source xml:lang="en">Jurnal Dinamika Pengabdian; Vol. 9 No. 2 (2024): JURNAL DINAMIKA PENGABDIAN VOL. 9 NO. 2 MEI 2024; 243-253</dc:source>
	<dc:source>2528-3219</dc:source>
	<dc:source>2460-8173</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jdp/article/view/34671/11527</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Jurnal Dinamika Pengabdian</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>