Melola Discovery

← Melola Discovery

Open access Journal

STRATEGI PENGEMBANGAN USAHA PRODUK OLAHAN CABE RAWIT SEBAGAI MODEL PEMBERDAYAAN MASYARAKAT DALAM MENINGKATKAN PENDAPATAN PETANI DI KELURAHAN TAKKALASI, KECAMATAN BALUSU, KABUPATEN BARRU

Jurnal Dinamika Pengabdian · Vol. 10 No. 4 (2025) · pp. 470–477

DOI
10.20956/jdp.v10i4.41471
ISSN
2528-3219, 2460-8173
Published
2025-07-06
Publisher
Departemen Budidaya Pertanian Fakultas Pertanian UNHAS
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk memberdayakan petani perempuan kelompok tani "Sipatokkong II" di Desa Takkalasi, Kecamatan Balusu, Kabupaten Barru, melalui pengembangan produk olahan cabai. Program ini menjawab beberapa tantangan yang dihadapi petani, antara lain terbatasnya diversifikasi produk, kurangnya pengemasan dan pelabelan, serta kurangnya manajemen produksi yang baik. Solusi yang diusulkan meliputi pelatihan komprehensif dalam mengolah cabai mentah menjadi produk bernilai tinggi seperti sambal, abon cabai, dan minyak cabai, disertai dengan pembinaan tentang branding,pengemasan, dan peningkatan kualitas produk. Selain itu, program ini bertujuan untuk memperkuat keterampilan berwirausaha di kalangan peserta dengan memberikan pelatihan strategi pemasaran offline dan online. Diharapkan setelah program ini selesai, petani tidak hanya dapat meningkatkan kualitas dan daya jual produknya, tetapi juga memperoleh pendapatan yang lebih tinggi dan kesejahteraan yang lebih baik melalui agribisnis yang berkelanjutan. Kata kunci: Pemberdayaan masyarakat, pengolahan cabai rawit, wirausaha, diversifikasi produk. ABSTRACT This community service program aims to empower female farmers of the "Sipatokkong II" farmer group in Takkalasi Village, Balusu District, Barru Regency, through the development of processed chili products. This program addresses several challenges faced by farmers, including limited product diversification, inadequate packaging and labeling, and poor production management. The proposed solutions include comprehensive training in processing raw chilies into high-value products such as chili sauce, chili floss, and chili oil, accompanied by coaching on branding, packaging, and improving product quality. Additionally, this program aims to enhance entrepreneurial skills among participants by offering training in both offline and online marketing strategies. It is hoped that upon completion of this program, farmers will not only be able to improve the quality and marketability of their products but also achieve higher incomes and improved welfare through sustainable agribusiness. Keywords: Community empowerment, chili pepper processing, entrepreneurship, product diversification.

Keywords

Collaboration network of the authors

16 authors · 52 co-authorship links · 12 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Hasanuddin University
  • Universitas Islam Makassar
  • State University of Makassar
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Nur Dwiana Sari SaudiHasanuddin University3
Insani Fitri NurqamarAffiliation unknown2
Muhammad Agung Ady MangilepHasanuddin University2
Salman SamirHasanuddin University2
Rahmat Nurul Prima NugrahaHasanuddin University2
Nurwati NurwatiState University of Makassar2
Muhammad Syarkawi RaufHasanuddin University2
Suharwan HamsahHasanuddin University2
Kasmiati ThamrinHasanuddin University1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jdp/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">STRATEGI PENGEMBANGAN USAHA PRODUK OLAHAN CABE RAWIT SEBAGAI MODEL PEMBERDAYAAN MASYARAKAT DALAM MENINGKATKAN PENDAPATAN PETANI DI KELURAHAN TAKKALASI, KECAMATAN BALUSU, KABUPATEN BARRU</dc:title>
	<dc:creator xml:lang="en">Djam`'an, Fitriwati</dc:creator>
	<dc:creator xml:lang="en">Paddu, Hamid</dc:creator>
	<dc:creator xml:lang="en">Reviane, Indraswati Tri Abdi</dc:creator>
	<dc:creator xml:lang="en">Saudi, Nurdwiana Sari</dc:creator>
	<dc:creator xml:lang="en">Mangilep, Muh. Agung Ady</dc:creator>
	<dc:creator xml:lang="en">Nurqamar, Inzani Fitri</dc:creator>
	<dc:creator xml:lang="en">Djaya, Subhan</dc:creator>
	<dc:subject xml:lang="en">Pemberdayaan masyarakat</dc:subject>
	<dc:subject xml:lang="en">pengolahan cabai</dc:subject>
	<dc:subject xml:lang="en">agribisnis</dc:subject>
	<dc:subject xml:lang="en">strategi pemasaran</dc:subject>
	<dc:description xml:lang="en">Program pengabdian kepada masyarakat ini bertujuan untuk memberdayakan petani perempuan kelompok tani "Sipatokkong II" di Desa Takkalasi, Kecamatan Balusu, Kabupaten Barru, melalui pengembangan produk olahan cabai. Program ini menjawab beberapa tantangan yang dihadapi petani, antara lain terbatasnya diversifikasi produk, kurangnya pengemasan dan pelabelan, serta kurangnya manajemen produksi yang baik. Solusi yang diusulkan meliputi pelatihan komprehensif dalam mengolah cabai mentah menjadi produk bernilai tinggi seperti sambal, abon cabai, dan minyak cabai, disertai dengan pembinaan tentang branding,pengemasan, dan peningkatan kualitas produk. Selain itu, program ini bertujuan untuk memperkuat keterampilan berwirausaha di kalangan peserta dengan memberikan pelatihan strategi pemasaran offline dan online. Diharapkan setelah program ini selesai, petani tidak hanya dapat meningkatkan kualitas dan daya jual produknya, tetapi juga memperoleh pendapatan yang lebih tinggi dan kesejahteraan yang lebih baik melalui agribisnis yang berkelanjutan.  
Kata kunci: Pemberdayaan masyarakat, pengolahan cabai rawit, wirausaha, diversifikasi produk.
ABSTRACT
This community service program aims to empower female farmers of the "Sipatokkong II" farmer group in Takkalasi Village, Balusu District, Barru Regency, through the development of processed chili products. This program addresses several challenges faced by farmers, including limited product diversification, inadequate packaging and labeling, and poor production management. The proposed solutions include comprehensive training in processing raw chilies into high-value products such as chili sauce, chili floss, and chili oil, accompanied by coaching on branding, packaging, and improving product quality. Additionally, this program aims to enhance entrepreneurial skills among participants by offering training in both offline and online marketing strategies. It is hoped that upon completion of this program, farmers will not only be able to improve the quality and marketability of their products but also achieve higher incomes and improved welfare through sustainable agribusiness.
Keywords: Community empowerment, chili pepper processing, entrepreneurship, product diversification.</dc:description>
	<dc:publisher xml:lang="en">Departemen Budidaya Pertanian Fakultas Pertanian UNHAS</dc:publisher>
	<dc:date>2025-07-06</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jdp/article/view/41471</dc:identifier>
	<dc:identifier>10.20956/jdp.v10i4.41471</dc:identifier>
	<dc:source xml:lang="en">Jurnal Dinamika Pengabdian; Vol. 10 No. 4 (2025): JURNAL DINAMIKA PENGABDIAN VOL. 10 NO. 4 JULI 2025; 470-477</dc:source>
	<dc:source>2528-3219</dc:source>
	<dc:source>2460-8173</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jdp/article/view/41471/13122</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Jurnal Dinamika Pengabdian</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>